Robert LoCascio - GSMA · In-app and web SMS Apple Business Chat RCS Business Messaging Facebook...
Transcript of Robert LoCascio - GSMA · In-app and web SMS Apple Business Chat RCS Business Messaging Facebook...
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Robert LoCascio
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MAVENAN AI-POWERED RCS
Robert LoCascio, CEO and Founder, LivePerson
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3RD GENERATION
2ND GENERATION
1ST GENERATION
BETAEarly messagingexperiment based on live chat
20,000 BRANDS AND
200+ OF THE
LARGEST
ENTERPRISES ARE
LIVE WITH
MESSAGING
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BILLION CALLS($1.2 TRILLION ALREADY BUDGETED IN 2019)
268
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SEARCH DRIVES CALLS
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WEBSITES DRIVES CALLS
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ONE-WAY SMS DRIVES CALLS
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MESSAGING: THE MOST PERVASIVE NETWORKS ON EARTH
7.8 trillion SMS messages sent a year
1.5 BILLIONmonthly users
1.3 BILLIONmonthly users
1 BILLIONmonthly users
1 BILLIONmonthly users
803 MILLIONmonthly users
300 MILLIONmonthly users
291 MILLIONmonthly users
203 MILLIONmonthly users
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THE MESSAGING APPS ARE READY
In-app and web SMS Apple Business Chat
RCSBusiness
Messaging
FacebookMessenger
WhatsApp Voice assistants
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BUT MESSAGING APPS ARE ERODING A2P REVENUE
Aug. 2018 Sep. 2018 Oct. 2018 Nov. 2018
0%
20%
40%
60%
80%
100%
Dec. 2018 Jan. 2019
WhatsApp Apple Business Chat SMS
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TELCOS USING LIVEPERSON BUSINESS
MESSAGING FOR CARE
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TELCOS USING RCS BUSINESS MESSAGING FOR
CARE
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DISCOVERY THROUGH INTENT
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BUSINESS MESSAGING REVENUES
Discovery through search: Inbound
Discovery by brand: Inbound
$0
$0
Outbound
LivePerson inbound/outbound
$0.02 - $0.10PER MESSAGE
$1.00 - $50.00PER CONVERSATION
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MAKE YOUR RCS POWERFUL—TODAY
TAKE CONTROL WITH
MAVEN
INTENT-BASED
DISCOVERY
MAKE 1-WAY SMS 2-
WAY
CONVERSATIONAL
UPGRADE TO RCS
BUSINESS
MESSAGING
USE RCS MESSAGING
FOR
YOUR OWN CARE