Difference between ‘P2P’ and ‘A2P’ messaging. What can we expect from this space in the...
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BI-DIRECTIONAL APPLICATION TO PERSON (A2P) MESSAGING MARKET TO RISE DIFFERENCE BETWEEN ‘P2P’ & ‘A2P’ MESSAGING www.meoncloud.com [email protected]
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The acronyms stand for ‘Person to Person’ (P2P) & ‘Application to Person’ (A2P) messaging or communication.
Transcript of Difference between ‘P2P’ and ‘A2P’ messaging. What can we expect from this space in the...
BI-DIRECTIONAL APPLICATION TO PERSON (A2P) MESSAGING
MARKET TO RISE
DIFFERENCE BETWEEN ‘P2P’ & ‘A2P’ MESSAGING
The acronyms stand for ‘Person to Person’ (P2P) &‘Application to Person’ (A2P) messaging or communication.
‘P2P’ communication has existed for decades with emails being in use since personal computers started consuming our lives. Then came ‘SMS’ and now ‘Social Media’ & ‘Instant Messengers’.
‘P2P’ communication has morphed over the years in behavioural aspects.
P2P communication is essentially unstructured messaging, by unstructured messaging we mean sharing of free form text, images, video, etc.
A2P’ communication as the name implies has an application (computing system or a back office software) at one end and a person at the other end.
In A2P communication, the content is machine generated and structured in nature like transactional reference information, account activity information and so on.
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P2P & A2P COMMUNICATION
‘A2P’ communication started getting popular in the 90s when computing technology allowed open communication between systems, this was the time when the internet and emails started becoming prevalent.
‘P2P’ communication has passed through a very successful behavioural change (‘social media’ & ‘instant messaging’) phase in the past decade.
As in the case of ‘P2P’ communication, behavioural change is bound to happen for ‘A2P’ communication in the coming decade. Which means there could be wide range adoption of messengers which support actionable messaging.
THE NEXT DECADE BELONGS TO
A2P COMMUNICATION
HUMAN BEHAVIOURAL CHANGE IN MESSAGING
History has shown us that any wide range, game changing, market defining adoption of a replacement technology will have to be associated with a behavioural change.
Actionable Messaging
Unstructured Messaging
ENTERPRISE
DIFFERENCE BETWEEN P2P & A2P MESSAGING
Hi, how are you?
I am fine.
Your a/c **********23 has a due amnt of Rs 4000 on 24 jul 15. Pls pay or ensure sufficient balance on presentation. Ignore if already paid.
PAY
BI-DIRECTIONAL APPLICATION TO PERSON (A2P)
MESSAGING MARKET TO RISE
ENTERPRISE
“ & BAL”
“Your Balance is 250 $”
Your Product is under shipment. Please click this button to know the status.
Ok thanks for the details.
Declared tomorrow as holidaydue to heavy rain.
Ok Thank you.
Your Health insurance policy is due for renewal on 30th December. If already paid ignore it.
Thank you for the Remainder.
Track
PAY
Can communicate through actionable (structured) messages
Messages can have transactional buttons embedded within them
Messages can be password protected (for security reasons)
Messages can be directed towards device ids rather than account credentials (for security reasons)
Messages can carry executable commands within their payload
CAPABILITIES OF MODERN DAY A2P MESSENGERS
Thank you
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