Robert ChristnerRobert ChristnerChristina CruzChristina CruzEric LoraEric Lora

HistoryHistory Ingbar Kamprad was the founderIngbar Kamprad was the founder Founded in 1943 in SwedenFounded in 1943 in Sweden IKEA originally sold pens, wallets, picture frames, IKEA originally sold pens, wallets, picture frames,

table runners, watches, jewelery and nylon table runners, watches, jewelery and nylon stockingsstockings

1985 first store in the U.S. opens1985 first store in the U.S. opens

Ikea and the EnvironmentIkea and the Environment

Three Corner StonesThree Corner StonesWe use fewer raw materials and create We use fewer raw materials and create

less waste and discharge.less waste and discharge.

The extensive use of wood in our The extensive use of wood in our products.products.Wood is a recyclable, biodegradable and Wood is a recyclable, biodegradable and renewable material – an excellent material to renewable material – an excellent material to use from an environmental point of view.use from an environmental point of view.

Training co-workers and engaging them Training co-workers and engaging them in environmental issues. in environmental issues.

StrengthsStrengths

Items are coordinatedItems are coordinated Great designGreat design International appealsInternational appeals Inviting (restaurant, play Inviting (restaurant, play

area)area) Show roomsShow rooms Sustainable practices ( no Sustainable practices ( no

bags)bags) AffordableAffordable Wide range of styleWide range of style Wide range in functionsWide range in functions

StrengthsStrengths

““No matter which style No matter which style you prefer, there's the you prefer, there's the latest armchair that latest armchair that goes with the classic goes with the classic bookcase that goes with bookcase that goes with the new extending table the new extending table that goes with last that goes with last year's armchair. So our year's armchair. So our range continues to be range continues to be wide in a variety of wide in a variety of ways. Year after year ways. Year after year after year.”after year.”

WeaknessesWeaknesses Crowd Crowd Items need assembly Items need assembly Location (32 stores in the U.S.)Location (32 stores in the U.S.) Lack of advertising in the U.S. MarketLack of advertising in the U.S. Market Mass productionMass production

““By Christmas 2007, every living room in Portland By Christmas 2007, every living room in Portland will be identical. I’ve seen it happen before” - Chazwill be identical. I’ve seen it happen before” - Chaz

OpportunitiesOpportunities Expansion into electronicsExpansion into electronics High traffic (PDX) High traffic (PDX) More advertising for U.S.

market

ThreatsThreats Higher end furniture storesHigher end furniture stores

Pottery Barn, Pottery Barn, Crate & Crate &

Barrel, Pier 1 ImportsBarrel, Pier 1 Imports Target, Wal-Mart, and other Target, Wal-Mart, and other

local Retailers local Retailers

Facts and FiguresFacts and Figures

Sales by region Asia + Australia 3 % North America 16 % Europe 81 %

The IKEA Group in figures Sales for the IKEA Group for the financial year 2004 (1 September 2004 - 31 August 2005) totalled 14.8 billion euro.

Ikea PortlandIkea Portland MAX stop MAX stop

“Cascade Station”“Cascade Station” Close to the Close to the

Portland Airport Portland Airport

250 seat restaurant 250 seat restaurant 75 bike racks 75 bike racks 280,000 sq. ft.280,000 sq. ft.

Sources Sources www.youtube.comwww.youtube.com www.ikea.comwww.ikea.com http://www.liewcf.com/blog/wp-images/http://www.liewcf.com/blog/wp-images/ikea.jpgikea.jpg

http://www.urbanhonking.com/portland/archives/2005/11/http://www.urbanhonking.com/portland/archives/2005/11/the_swedish_are.htmlthe_swedish_are.html