Editor’s ForewordAs we close the pages of 2014, we reflect on what was a hugely successful year for all involved with Holmesglen’s Bachelor of Sports Media and the University of Canberra’s (Holmesglen) Bachelor of Sports Management.

A number of students in the Bachelor of Sports Management start the New Year as graduates and working professionals, whilst continuing students have spent their holidays recuperating and preparing for another year of hard work and dedication.

In what was a landmark year for Holmesglen, the first batch of students to take part in the inaugural Bachelor of Sports Media was introduced to the course in style.

With a number of notable guest speakers, excursions and opportunities for industry work experience, first year Sports Media students have already acquired a taste for real-world learning.

2015 promises to be just as exciting, with new students to both courses soon to embark on the unique learning journey offered by Holmesglen.

In what is shaping up to be a big year, Holmesglen is thrilled to introduce a number of new learning and work experience opportunities to students in both courses.

In this issue of The Quarter Times: graduating Sports Management student, Rachel Engelhardt, reflects on her time at Holmesglen, we chat with Sports Media lecturer, Konrad Marshall, and this year’s Journalism Teacher’s Choice Award is announced

In closing, I would like to again extend thanks to Course Leader, Robbie Coyle, for his tireless work in ensuring the Bachelors of Sports Management and Sports Media are constantly challenging, rewarding and enjoyable for all students involved.

Bring on 2015!

By Kate Withers

QuarterTimes team members. From left Dean Alepidis, Will DeJong, James Raknes, Loretta Wingfield..

• Guest Speakers

• Last word from Graduate

• Diary of a first year student

• Sports Sponsorship and Public Relations

• Meet the teacher: Konrad Marshall

• Teacher’s Choice Award

• The world’s richest quiz for AFL Footballers

CONTENTS

Issue 2 Februray 2015

Guest speakers and excursions of 2014

Name Title Organisation Callum Twomey Journalist and Reporter AFL MediaChris Johnston Senior Writer The AgeCraig Butt Data Journalist The AgeCraig Mitchell Managing Director CrankSportsCraig Spence Director of Coaching Albert Park Driving RangeDavid Watts Privacy Commissioner Privacy VictoriaDugald Jellie Sports Writer and Blogger FreelanceFelicity Lewis Graphics and Multimedia Editor Fairfax MediaHayden Bowler Digital Media Guru / Managing Director Javelin Australia / the Studio

DreamsHeath O’Loughlin General Manager, Media, Communications

and MarketingNorth Melbourne Football Club

Jesse Hogan Sports Reporter The AgeKarl Quinn National Film Editor Fairfax MediaLouise Connor State Secretary Media Entertainment and Arts

AllianceMCG and National Sports Meseum Tour

Mitchell Toy Digital Producer and Journalist Sunday Herald SunNick Honey CEO Basketball VictoriaNina Rousseau Food Editor Epicure

North Melbourne Football Club - Welcome AFL session

Paul Kiteley Performance Services Manager Victoria Institute of SportPeter Barrett Freelance Journalist and Copywriter DesignworksPeter Hitchener News Anchor Channel 9 National NewsRohan Connolly Senior Sports Writer The AgeRussell Holmesby Editor SEN Inside FootballSteven Reaper General Manager AFL VictoriaTed Hopkins Founder, and Director Champion Data, and Ted Sport

The Age TourTrevor Grant Former Sports Journalist The Age

Students across both courses were treated to a number of guest speakers and excursions throughout 2014. With industry professionals providing invaluable insight to their crafts, students were able to ask questions and interact with some experts of the media, sports media and sports industries.

By Rachel Engelhardt As we enter our last semester of study, we begin to reflect on what the past two years of the Bachelor of Sports Management have involved. We have covered a variety of units, come across many challenges and had many experiences that have assisted us in preparing for the real world.

We have had a really tight-knit group to work with and extremely knowledgeable lecturers who have assisted in increasing our understanding of the professional sports industry. We now have highly developed skill sets and a broad understanding of the industry, and in late November we will complete our Bachelor of Sport Management.

The experiences that we have gained in the last two years have been extremely beneficial in linking the theory we have learnt through lectures and tutorials with industry practice. In Marketing and Sponsorship, we were given the opportunity to work alongside a Premier Cricket Club, where we would act as consultants.

Our internships have allowed us to gain roles within sporting organisations and carry out daily operations, whilst exposing us to a variety of industry elements. I am doing my internship with Sports Community, and this placement has allowed me to expand my networks as well as heighten my knowledge of community level sport and organisations.

I have also enhanced my skill set through the last two years with the variety of assessments I have completed for all units. A personal achievement for me is the improvement in delivering professional presentations. In a variety of units, we were required to deliver presentations to fellow students, teachers, or the Premier Cricket Clubs we worked in conjunction with. Through self-reflection and constructive criticism provided by tutors, I have enhanced the skills that will see me thrive in the workplace. However, my biggest achievement and reward for the last two years of hard work came only a couple of weeks ago.

The aim of the Bachelor of Sports Management is to be there on the final day, and to be happy with our efforts throughout the course. However, as is the case with every other course, the extension on receiving your degree is to seek and gain employment. Earlier this month I was given notice that I had been successful in gaining the role of Sports Programs Assistant at the Glen Eira Sports and Aquatic Centre. I have worked extremely hard over the last two years, and for me, there was no better reward. This role is going to allow me to apply the knowledge of the last two years, whilst continuing to develop my skills and network within the industry. I would encourage all students to seek as much experience as possible whilst at university in order to increase opportunities of finding industry employment, just like I have.

In closing, I have really enjoyed my time at Holmesglen and with the University of Canberra. The knowledge, skills and experience that I have gained throughout my course have really benefited me and will continue to do so into the future.

Last word from graduate

Sports Management graduate, Rachel Engelhardt, at her new workplace in Bentleigh.

February 2015

3

By James Raknes

At 27, it was easy to think that university has passed me by. The big three-zero was fast approaching, and the concept of going back to school seemed farfetched. My concerns were not with money; deciding to head back to school was never about potentially earning more at the other end. My motivations were to follow a passion, envelope myself in a field that was not only immensely enjoyable, but a profession that I could be proud of.

Flipping through the VTAC guide late last year, the Sport Media course offered by Holmesglen jumped right off the page. If you aren’t exactly sure what you’re looking for, just know that this course is different than what is offered by other universities. It ticks every box for the sporting enthusiast. Perhaps even more unbelievable though, as it turns out, Holmesglen’s Bachelor of Sports Media is even better than it looks on paper.

For the first year students, one year is already in the books. Thus far it has been an absolute thrill to be taking on the sports media challenge. Most students in the course have an athletic background and are we are all encouraged to bring a teamwork style

attitude and work ethic to our studies. We admire our lecturer’s, as they are living our dream and continually inspire the best from the class. They introduce us to guest speakers’ with remarkable knowledge; it is fantastic to listen to industry professionals that share outstanding insight with us.

Industry experience is a key focus of the course, and real world opportunities are constantly presenting themselves to students. The go-getters that want to hit the industry head on have already been published by some sports websites: Football Rants, Goal Weekly, Pick and Roll and From the Stands.

That’s not to say it has been easy. A sense of feeling as though you’re out of your depth and being challenged is all a part of the tertiary experience. However, we are learning the tricks of the trade together and along with the outstanding help Holmesglen offers, we definitely feel that the best support is offered to us. In addition to this, we see ourselves as a team, always teaching each other new things and constantly learning.

As the year flew by and with the guidance of our lecturers, progress in our academic and writing skills

have been obvious for all to see. Comparisons from work completed earlier in the year to now are almost unrecognizable. Learning about covering the basics of building good habits to the finer details, the development has been significant.

Being the first year of existence, the Holmesglen Sports Media course requires little experience, just an appetite for learning about the ever changing and fluid sports media industry and a keen desire to learn. Every sports fan reads, watches and devours sport, but being on the other side is entirely different. By learning how the media landscape takes shape, exploring the history of Australian sport and delving into the world of business behind professional sports and superstar athletes, we are really being treated to something special.

I sincerely hope that if you’re reading this and you don’t love your career, or you’re a young sports fan passionate about the sports media industry, don’t be afraid to try something different. Being a sports media professional in all its forms isn’t the dream for everyone, but the dream is reachable, all it takes is a little leap.

Diary of a first year student

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Second from the left: James Raknes with fellow Sports Media students at Channel 9 Studios.

Sports Sponsorship and Public Relations

By Curt Meachen

Final year Sports Management students were unsure of what to expect heading into one of their final units of study, Sports Sponsorship and Public Relations.

By semester’s close, the whole class agreed they could see themselves working in the sport sponsorship field in the future.

Following on from first semester, students based their assessments on a sports club, with everyone continuing their work with Premier League cricket clubs. The first task was an asset inventory, which involved students preparing a document for their cricket club to distribute to prospective sponsors. The inventories detailed the benefits, function and value of each club.

One group of students worked with the Monash Tigers, with the first step in the asset inventory process involving a face-to-face meeting with the club at their rooms. The asset inventory proved to be a

great assessment, not just for the students but for the cricket clubs as well. It was especially rewarding for students to see their hard work going to use, with each of the cricket clubs having a greater understanding of their sponsorship assets and value.

From this, students were asked to prepare a customised sponsorship proposal for the cricket club and a designated sponsor. This task involved the students identifying key sponsorship assets and a congruent organisation they could propose a sponsorship package for. Students had to identify target markets, benefits for both parties, and the overall investment required. Through this assessment, students were able to put to use all the theory learnt through the semester.

The last industry related assessment was the Press Conference, which was a highlight for all students. The aim of this assessment was to create a scandal, develop a media advisory and generate potential questions that may be asked through other press conferences. The students

put what they learnt through the public relations section of the unit into practise here, as they answered questions on the spot and without warning. All students were able to answer their questions with poise and conviction, and proved they could respond to pressure in a calm and collected manner.

The Sponsorship and Public Relations unit has been rewarding, interesting and especially enjoyable for students. They were able to put theory into practice, not just in this unit, but throughout the course. All students now leave this unit with a sustainable level of knowledge, and all agree that they can see themselves working in this sector in the future.

Sports Sponsorship and Public Relations student, Curt Meachen.

February 2015

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By William De Jong

A football fanatic, colourful writer, family man and now higher education lecturer. Any title of the above represents a great part of Konrad Marshalls life. Most recently, making the decision to become part of the Holmesglen staff, Konrad currently delivers two subjects Introduction to Journalism and Research and Basic Writing for Journalism.

After completing a psychology degree at university, as well as a PR degree at Holmesglen, and finally a master of communications, the decision to switch to journalism was more of a realisation of what Konrad Marshall wanted to do with his career. Rather than constantly pursue sets of stories handed to him through Public Relations, his post studies field of choice, Konrad realised that it was the writing that became more interesting to him, the varied stories as opposed to the “set stories” given to him.

Whilst visiting his wife to be at the time in the United States, he decided to take things to the next level.

Writing stories for local papers off his own pure aspirations for journalism, arranging newsletters, meeting as many people as possible, Konrad’s career had begun.

“Every weekly, daily, little and local newspaper in the region. And some of them where good enough to give me a shot. To send in a story”

This long and ongoing process saw him experience something he had never experienced before, and that was a thrill he got from being a published writer. ”To see my name in the local newspaper, to read ‘By Konrad Marshall’ was just thrilling, and that’s when I had decided”.

Fast forward through many years of working throughout America at various publications such as the Indianapolis Star, and Konrad Marshall is now back writing at home, as a feature journalist for one of Melbourne’s biggest publications. The Age. Feature writing is his “voice”, as hard news stories never interested him that much.

It can be “rewarding”, experiencing and witnessing different situations and then turning that into a feature story, he says, and is one of the biggest reasons he loves the job so much.

But more importantly, when talking about the students of Holmesglen, who have just undertaken their first year into a three year Bachelor of Sports Media degree, Marshall expresses that he has enjoyed the year greatly, and in particular the work his first year, inaugural course students has put in.

“Some pieces of work that are getting handed in by students, you can just see a nugget of potential and flare in the way they put words together”.

From helping design the course at its birth, to lecturing and moulding the minds of his students, Konrad Marshall is enjoying the experience greatly, and looks forward to many years to come working within the Sports Media degree at Holmesglen.

Meet the teacher: Konrad Marshall

Konrad Marshall in the media bunker at this year’s Australian Open

Leaving By Josh Barnstable

I just wanted to run. I’d never felt such a feeling before. This mixture of fear, sorrow, anger and deep physical sadness. My very first friend in life. My best friend. My idol. My earliest memory. My sister. Gone. Forever.

It happened on a cold, drizzly night. I was at home in Numurkah. Grey sky ran to the horizon, as if to foretell what was about to unfold. My sister was sick. She had been for a long time.

My whole family had been in the car accident, back in 1997, but she was hit the hardest. She was left with serious knee issues that would plague her for the remainder of her short life, injuries that would ultimately take her life away 15 years later.

I remember sitting at home on my laptop, completing some revision for my upcoming exams. They were three weeks away. I was about to leave school, and home, and embark on a new journey. Life was good, albeit stressful. I had no real responsibilities other than striving for good grades. Then everything changed.

The phone rang at 11:30pm. Dad and I were the only ones home. It was Mum. She and my brother had gone to my sister’s home in Shepparton, to look after her and keep her company. Dad barged into my room, told me to get dressed and be waiting in the car. My stomach dropped.

The drive to Shepparton only takes 30 minutes, but it felt like several hours. We both looked at each other with a sense of dread, but we didn’t let the words come out. The only time Dad spoke was an offhand remark about the lack of traffic. At midnight. In the middle of the bush. It sound forced. It reeked of trying to take his mind off the inevitable, and it hit me hard. When I think of strength, I think of my Dad. I wasn’t used to this, knowing that he was exposing a weakness.We arrived at my sister’s house. The next hour was a blur. I sat on the damp concrete outside, shivering from fear. I just wanted to run. I felt as if there was some flower of bad energy and anxiety sitting inside me, trying to blossom, and my insides couldn’t accommodate its dark petals. I had to be strong.

And I was strong. My parents, despite the tough times, organized a beautiful, stunning funeral. More than 500 people came. They implored me to put on a brave face and

continue striving for results at school. It sounded

impossible, but thanks to a strong network of friends and teachers, I managed. I achieved good results in my exams.

I had an important tennis match the night of my last exam. I love playing tennis. It’s a sport I’m actually good at – great at, actually. But it was a tough night to play.

My final game of the evening went for just over an hour, an epic match full of strong shots, powerful serves and unthinkable volleys. I remember hitting the winning forehand, and just collapsing and looking to the dark sky. The shackles of school had been released, and I felt like a new person, heading for a new place, writing a new chapter. Yes, my sister was gone, but I felt her there with me on the court that night. She was by my side as I ran myself ragged, chasing each deep bouncing ball into the back court. And she is with me now in everything I do.Hayley had always been there for me. She always will.

Teacher’s Choice Award “Josh Barnstable has shown considerable writing talent throughout 2014, but his piece about the death of a loved one went to a new level. The writing was concise but bold, restrained yet vivid. The words balanced moments of personal and emotional reflection with visceral detail and action. The passages flowed logically and smoothly, and took the reader on a journey - as all great stories should. Congratulations, Josh.” - Konrad Marshall

February 2015

7

The World’s Richest Quiz for AFL FootballersIn late 2013 we (Holmesglen) were approached by Fox Footy’s Bill Cannon with an opportunity to be involved with a new segment titled ‘The World’s Richest Quiz for AFL Footballers’ on the stations successful Bounce programme.

We accepted the invitation without hesitation with Tom Stafford (Head of Department) quickly assuming the role of the ‘Quiz Master’ and preparing all quiz questions for the entire programming season.

The quiz, as per the ethos of the programme itself, is based on good fun with a tinge of seriousness involved; there’s an ill functioning sound proof booth, sound bites from a bygone era and a clueless panel (the shows panellists) all the while trying to find the AFL’s smartest footballer.

The final of the 2014 was shown Wednesday 17th September with Brisbane Lions player Justin Clarke, who finished 7th in the clubs best and fairest this season, winning the competition and pocketing $20,000; Collingwood full back Lachlan Keefe finished as the runner up and collected twenty Bertocchi Hams for his efforts.

As the education partner of the quiz, Holmesglen received significant branding exposure during the segment, which ran for up to eight minutes per Bounce episode, in addition to verbal recognition from both the quiz host Gerard Whateley and show host Jason Dunstall. The Bounce is regularly, if not always, in the top 10 rating subscription television shows each week across the AFL season.

Enquiries:Andrea AnthonyAdministrative OfficerP: +61 3 9564 6224E: andrea.anthony@holmesglen.edu.au

Sports Media Linkwww.holmesglen.edu.au/sportsmedia

Sports Management Linkwww.holmesglen.edu.au/sportsmanagement

Applied Learning Industry Partners

Education Partner

Project Partner

MSD Latest Edit of Newsletter Issue 2 (10.2.15)

Disclaimer: Holmesglen logo has been approved by Marketing for this student work 26/09/14. Approval number CHAD100942.

Bachelor of Sports Media Orientation Day 2015With special guest, former AFL player, media personality and performer

Wednesday 11th February10.00am - 3.00pmChadstone CampusCorner Batesford and Warrigal Road, ChadstoneBuilding 5, Level 1, Room 10 (C5.1.10)

Michael Roberts

Orientation Day ACTIVITIES

• Welcome and course overview

• Overview of student opportunities

• BBQ lunch provided

• Meet Sports Media & Sports Management peers

• Campus tour

• Enrolment and administrative requirements

CALL 9564 6224

MUST ATTEND EVENT FOR ALL STUDENTS