roast brief
1
BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Outcomes Module Title Doc. Code BRIEF TITLE _ Roast The Brief A new coffee shop is opening up in town. They need a new identity that can work as a stand-alone logo, as well as a range of packaging and promotional material. Concept/Proposition Coffee shops get a lot of business, but they still need promoting, especially when they are just starting out. Considerations Take into consideration the area in which the coffee shop is based. What kinds of surroundings are there and how can you create an identity that fits well within those surroundings? What kind of coffee shop is it? Target Audience Deliverables Young adults, coffee shop lovers, age 19-35. Research and development on blog A fresh new identity for the coffee shop Appropriate packaging, displaying the coffee shop’s new identity Promotional material Any other appropriate outcomes Tone of Voice Studio Deadline Use an appropriate tone of voice. TBC
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Transcript of roast brief
BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Outcomes
Module TitleDoc. Code
BRIEF TITLE _ Roast
The BriefA new coffee shop is opening up in town. They need a new identity that can work as a stand-alone logo, as well as a range of packaging and promotional material.
Concept/PropositionCoffee shops get a lot of business, but they still need promoting, especially when they are just starting out.
ConsiderationsTake into consideration the area in which the coffee shop is based. What kinds of surroundings are there and how can you create an identity that fits well within those surroundings? What kind of coffee shop is it?
Target Audience DeliverablesYoung adults, coffee shop lovers, age 19-35.
Research and development on blogA fresh new identity for the coffee shopAppropriate packaging, displaying the coffee shop’s new identityPromotional materialAny other appropriate outcomes
Tone of Voice Studio DeadlineUse an appropriate tone of voice. TBC
