Mobile Road Show Asia

“Tips on making a Great App”

Sander Munsterman

Email: s.munsterman@xs2theworld.com

Twitter: SanderMobile

LinkedIn: Sander Munsterman

What we are • Mobile Marketing Company• Innovative full service mobile solution supplier

What we do • Consultancy – Strategic, Tactical, Creative, analysis• Production – Products and technical delivery• Delivery – Shortcode Text and iframe distribution

Awards & honours• Silver award Lions award in Cannes 2009 • Nominee MEFFY award London 2009• MCA – Silver award for Kodak Best mobile concept 2009• Gold winner New York Festival Award 2009• MCA – Bronze in “Best Handset Application” 2008• MCA – Nominee “Best Mobile Travel Concept” 2008• MMA Global Marketing awards – Best Mobilebranding application 2008

About XS2TheWorld

… Supporting evolution

Variety is here to stay…

Different OS

Different functionality

Different keyboards

Different screens

Different maximum Application sizes

Different touch screens

Differences in API (3D)

That means …

What we learned?

2 Case studies

Fanta Stealth Sound System

Guinness Passport to Greatness1)

2)

Case 1: Video Guinness

“The Guinness Passport to Greatness” wireframes

Case study Fanta app

“The Stealth Sound System” wireframes

Tips we learnt from developing Apps:

• Keep it simple – focus on main features

• Specify your audience

• Carry out extensive testing and user testing

• Be prepared to change your concept

• Think carefully about the required features

• Think about the design

• Think multi-platform

• Always remember the user is in control

Conclusions Guinness & Fanta

• Always have client meetings

• Advice client about mobile strategy: Strongly/A little

• Create storyboard & mock-ups/wireframes in collaboration with client

• Get approval for design and features (avoid multiple correction rounds)

•Think multi-platform (low-end phones: 300KB)

• Once the app is ready - TEST (with client & children (users!!)

• Black box testing

• White box testing

• Guinness: 6 weeks – Fanta 3 weeks

Beyond the mobile technology….

Managing the (project) life cycle….

Many thanks for your attention !!