Roadmap to COP26

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15% Academia 41% Private Sector 15% NGO 10% Government 3% UN 7% Service Provider 3% Asset Manager or Owner 2% Media & Press 2% Bank 2% Association Job Type Roadmap to COP26 Our 2020 Digital Event Summary Customer Feedback User Engagement 2020 RCOP26 Demographics Partner with us Climate Action Marketing Reach Testimonials Viewer Stats 29 events 110k active contacts in master database 1,809 Total ‘verified’ questions asked 527 Total Completed Survey Respondents 21k+ Linkedin Followers (30k impressions avg/mth, 5% engagement) 443 (avg 21/sponsor) Sponsor Content Downloaded “Johnson Matthey appreciates the speed and dedication from the Climate Action team which helped make the event happen. Our speaker, Eugene McKenna, was pleased with the engagement and the production was top level.” “Congratulations on a stellar event! It was really a pleasure and quite impressive to see how well done a virtual panel can be!” “The International Copper Association continues to sponsor SIF because we consider it to be one of the premier events in the climate action space each year. The audience always includes the stakeholder groups we want to reach and it affords us the ability to expand our partnerships. – and to create new ones. The networking opportunities are outstanding.” 30k newsletter subscribers 40% response rate Polls (where applicable) 2.9k Linkedin private group 6.1m Twitter Impressions (Engagement 1%) 1.2k YouTube subscribers 80.1k Linkedin Impressions: (Engagement 4%) 3,659 minutes (61 hrs) Total hours of content broadcast live 126 minutes (2h 6mins) Average hours broadcast live / event 54 Average mins viewed / person 19.7k Twitter Followers (40k impressions avg/mth, 1% engagement) 13,011 (avg 138/sponsor) Virtual Booth Visits 93% Average % rated all events ‘Excellent’ or ‘Good’ 98 sessions 41,548 total registrants (48% avg attendance rate) 1,433 average registrants/event 306 speakers 220 partners 51 sponsors Build momentum, engage your audience and showcase your action ahead of the most important climate meeting of our era 4.3 Average Event Rating 18% C-Suite / Director 16% Senior Manager 15% Non-Managerial 15% Middle Manager 10% Partner/Owner/Consultant 10% Head of Department 9% MD / Executive Management 7% Student / Intern 24% Key Decision-Maker 19% Involved in sustainability strategy/initiatives 19% Influence key decisions 17% No influence on decision-making process 15% Involved in decision-making process 6% Core member of the sustainability team Organisation Type Decision-Making Responsibility Top 15 Countries attending TOP 10 Interest Areas Continent 18% North America 2% Oceania 7% LATAM & Caribbean 9% Middle East & Africa 9% Asia 55% Europe Social Media (Sustainable Innovation Forum only) 23% Energy 8% Sustainable Investment 20% Finance 5% Innovation 10% Policy 4% Air Pollution 12% Circular Economy 5% Sustainable Cities 9.5% Sustainable Agriculture 3.5% Technology LIVE LEGACY - Corporate Communications - Simone Dettling, Banking Team Lead - Steve Kukoda, Executive Director If you want to build momentum, engage your audience and showcase your action ahead of the most important climate meeting of our era, contact us now. 21,545 (743 avg/event) Total unique viewers 9,573 (330 avg/event) On-demand viewers 11,016 Social media viewers (Sustainable Innovation Forum only) 34.5% United Kingdom 17.5% United States 5.5% Canada 5% Germany 5% France 4% India 3.5% Spain 3% Italy 3% Switzerland 3% Netherlands 2% Belgium 2% Brazil 2% Australia 1.5% Ireland 1.5% Kenya

Transcript of Roadmap to COP26

Page 1: Roadmap to COP26

15%Academia 41%

Private Sector15%

NGO10%

Government

3%UN 7%

Service Provider

3%Asset Manager or

Owner

2%Media & Press

2%Bank

2%Association

Job Type

Roadmap to COP26

Our 2020 Digital Event Summary

Customer Feedback

User Engagement

2020 RCOP26 Demographics

Partner with us

Climate Action Marketing Reach

Testimonials

Viewer Stats

29 events

110k active contacts in master database

1,809 Total ‘verified’

questions asked

527Total Completed

Survey Respondents

21k+ Linkedin Followers(30k impressions avg/mth,

5% engagement)

443 (avg 21/sponsor)Sponsor Content

Downloaded

“Johnson Matthey appreciates the speed

and dedication from the Climate Action team which helped

make the event happen. Our speaker,

Eugene McKenna, was pleased with the engagement and the production was top

level.”

“Congratulations on a stellar event!

It was really a pleasure and

quite impressive to see how well done a virtual panel can be!”

“The International Copper Association continues to sponsor SIF because we consider it to be one of

the premier events in the climate action space each year. The audience always includes the stakeholder

groups we want to reach and it affords us the ability to

expand our partnerships. – and to create new ones. The

networking opportunities are outstanding.”

30k newsletter subscribers

40% response rate Polls

(where applicable)

2.9k Linkedin private group

6.1m Twitter Impressions

(Engagement 1%)

1.2k YouTube subscribers

80.1kLinkedin Impressions:

(Engagement 4%)

3,659 minutes (61 hrs) Total hours of content

broadcast live

126 minutes (2h 6mins) Average hours

broadcast live / event

54 Average mins viewed /

person

19.7k Twitter Followers (40k impressions avg/mth,

1% engagement)

13,011 (avg 138/sponsor)

Virtual Booth Visits

93% Average % rated all events

‘Excellent’ or ‘Good’

98 sessions

41,548 total registrants (48% avg attendance rate)

1,433 average registrants/event

306 speakers

220 partners

51 sponsors

Build momentum, engage your audience and showcase your action ahead of the most important climate meeting of our era

4.3 Average Event Rating

18% C-Suite / Director16% Senior Manager15% Non-Managerial15% Middle Manager10% Partner/Owner/Consultant10% Head of Department9% MD / Executive Management7% Student / Intern

24% Key Decision-Maker19% Involved in sustainability strategy/initiatives19% Influence key decisions17% No influence on decision-making process15% Involved in decision-making process6% Core member of the sustainability team

Organisation Type

Decision-Making Responsibility

Top 15 Countries attending

TOP 10 Interest Areas

Continent

18% North America

2% Oceania

7% LATAM & Caribbean 9% Middle East & Africa

9% Asia

55% Europe

Social Media (Sustainable Innovation Forum only)

23%Energy

8%Sustainable Investment

20%Finance

5%Innovation

10%Policy

4%Air Pollution

12%Circular

Economy

5%Sustainable

Cities

9.5%Sustainable Agriculture

3.5%Technology

LIVE LEGACY

- Corporate Communications - Simone Dettling, Banking Team Lead - Steve Kukoda, Executive Director

If you want to build momentum, engage your audience and showcase your action ahead of the most important climate meeting of our era, contact us now.

21,545 (743 avg/event)Total unique viewers

9,573 (330 avg/event) On-demand viewers

11,016Social media viewers

(Sustainable Innovation Forum only)

34.5% United Kingdom

17.5% United States

5.5% Canada

5% Germany

5% France

4% India

3.5% Spain

3% Italy

3% Switzerland

3% Netherlands

2% Belgium

2% Brazil

2% Australia

1.5% Ireland

1.5% Kenya