Road to Rio - Marketing During the 2016 Olympics

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Transcript of Road to Rio - Marketing During the 2016 Olympics

  • THE OLYMPICS NOT ONLY SHINES A LIGHT ON ATHLETES ENGAGED IN COMPETITION, BUT ALSO ON BRANDS COMPETING FOR THE ATTENTION, DOLLARS, AND LOYALTY OF VIEWERS WATCHING FROM HOME. TIME

    ROAD TO RIOBROUGHT TO YOU BY THE RESEARCH & INSIGHTS TEAM

    76%of the worlds population are expected to tune into the Rio Games

    76%of the public said they

    were obsessed or engagedwith the Olympics

    33.9Msocial followers

    The Olympics has

    Almost 2/3 of viewers are likely to share content about the Olympics

    RIO2016

    As one of the most tightly policed sponsorship properties, the Olympics can be difficult to navigate, but by focusing on timely product promotions, creative content development and strategic media pitching will offer non-sponsors the chance to be top of mind at the key moments.

    WHAT IT MEANSFOR YOU

    WANT MORE?CHECK OUT THE BELOW LINKS

    THE MOST SOCIAL GAMES EVER32% OF MILLENNIALS WILL SHARE OLYMPICS CONTENT ON SNAPCHAT CROWDTAP

    FACEBOOK WAS THE MOST CITED PLATFORM FOR VOICING OLYMPICSREACTIONS CROWDTAP

    NBC STRUCK A DEAL WITH SNAPCHAT AND BUZZFEED TO SHOW VIDEOHIGHLIGHTS OF OLYMPIC FOOTAGE. NBC HAS NEVER ALLOWED OLYMPICFOOTAGE TO BE SHOWN ON ANOTHER COMPANYS PLATFORM

    BRAND APPLICATIONS

    BRET WERNERbwerner@mww.com212.704.9727

    CARL SORVINOcsorvino@mww.com201.964.2376

    MWWPR SUBJECT MATTER EXPERTS

    http://www.usmagazine.com/celebrity-news/news/this-olympics-themed-thank-you-mom-video-will-wreck-you-w204389http://mashable.com/2016/04/27/olympics-athletes-mothers-commercial/#gQ6TezCnkZqkhttp://www.cnn.com/2016/04/27/health/simone-biles-olympics-mom-100-days-until-rio/http://www.fastcocreate.com/3058322/gopro-focuses-on-olympic-heroes-with-two-new-original-video-serieshttp://hypebae.com/2016/4/gopro-series-allison-stokkehttp://www.usatoday.com/story/sports/olympics/2016/03/28/missy-franklin-brings-fans-along-olympic-ride-gopro/82335156/http://www.theguardian.com/media/2012/jul/25/olympics-2012-nike-ambush-adhttp://www.fastcocreate.com/1681305/presenting-nikes-olympics-ad-thats-not-an-olympics-adhttp://www.forbes.com/sites/marketshare/2012/08/07/ambush-marketing-an-olympic-competition-and-nike-goes-for-gold/#7914ab1cef87http://www.sportsbusinessdaily.com/Journal/Issues/2016/03/14/Olympics/Rule-40.aspxhttp://mashable.com/2016/04/29/snapchat-nbc-buzzfeed-olympics-deal/?utm_cid=mash-com-Tw-main-link#cJ4k0u_MNkqGhttps://www.olympic.org/sponsors/100-years-of-olympic-marketinghttp://www.businessinsider.com/nbc-sold-over-1-billion-in-olympics-advertising-2016-3http://www.mediapost.com/publications/article/275374/5-mobile-marketing-best-practices-for-the-olympics.htmlhttp://www.thedrum.com/news/2016/04/27/how-sponsorship-has-and-hasn-t-changed-london-2012-olympics