Rituals Case Study
-
Upload
chris-capital -
Category
Documents
-
view
41 -
download
0
Transcript of Rituals Case Study
![Page 1: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/1.jpg)
![Page 2: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/2.jpg)
Social Media Strategy
We partnered with Rituals on a social media content strategy to drive downloads of their app and promote their “soul wear”.
![Page 3: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/3.jpg)
Goodbye Stress. Hello “me time”.
We let influencers tell their stories of how they unwind with Rituals new app and soul wear.
![Page 4: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/4.jpg)
Videos + Photo StoriesWe used personalized videos and photo stories to engage users and drive app downloads.
![Page 5: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/5.jpg)
Influencer Content
We had influencers talk about the moments when they escape their busy day and have their “Me Time” with the Ritual app and products.
![Page 6: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/6.jpg)
#MyRituals
To spark up conversations with their followers we asked them to hashtag #MyRituals on their social channels.
All the items on their blog would link back to the app download page driving downloads.
![Page 7: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/7.jpg)
Top Influencers
We worked together with some of the biggest bloggers. Just to name a few: BeautyLab, Anna Nooshin, Linda Hallberg, Vivianna does makeup, At Fashion Forte, Fashionhoax, Niomi Smart, and Ghostparties.
![Page 8: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/8.jpg)
Journey Campaigns
We sent users on a personalized customer journey with high relevant remarketing and email campaigns.
![Page 9: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/9.jpg)
Power Bloggers
![Page 10: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/10.jpg)
ResultsImpressions21 Million
Video Views366k
Social Influence30 Influencers/ 177 Posts
App Downloads30k +
![Page 11: Rituals Case Study](https://reader034.fdocuments.net/reader034/viewer/2022042706/5880bc261a28abba3b8b4d61/html5/thumbnails/11.jpg)
“The Heist crew helped us reach an audience we would have never known existed before”.
- Amy Schumacher, Marketing Director @ Rituals Cosmetics