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Rise of Automation in Performance Marketing: What You Should Know … · 2017-09-01 · Marketing:...
Transcript of Rise of Automation in Performance Marketing: What You Should Know … · 2017-09-01 · Marketing:...
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Rise of Automation in Performance Marketing:What You Should Know
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We all know how to advertise..
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Better results!
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Constant Change
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_Change Gives Us__Opportunity to Improve_
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Will You Get a Bump on the KPIs?
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Good Results Are Earned Through Testing
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_So, Which Role__Do You Choose?_
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Automated Ad Creation is a Growing Source of Ads
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Most Advertisers Value Automation and Saved Time
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Use Automation to Become Fast Mover
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● Do not try to “Beat the system”
● Do not focus on small, time consuming tweaks
● Do not act by gut feeling or estimate
● Trust and test best practices
● Focus on performance leaps
● Use systematic approaches or solutions
Avoid Common Mistakes and Find Success
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• Optimize towards real goal• Max Conversion window for most data• Start with Automatic Bidding
Facebook’s optimization is really good!
• Facebook Pacing allocates your spend across hours and days
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• Stop-loss for ads and ad sets
• Increase bid and budget for more delivery
• Reduce budget to scale down bad performance
• Get notifications of interesting cases
Stop checking back on your campaigns all the time -let the rules do that
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Algorithms Solve Problems Efficiently at Bigger Scale
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Always-on and Dynamic campaigns save time
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Ads Can Be Generated Automatically Too
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Automate to Prioritize Time
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Why should I get excited?
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POMELO FASHION LAZADA
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Create Beautiful & Context-Relevant ads
3x CTR3x ROAS
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● Design a totally customized video template
● Combine static assets and dynamic products from feeds
● Make it finger-stopping
● Leverage new formats like Instagram Stories
Automated Video Adsfor E-commerce
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Fast movers get an edge
But it requires testing and commitment from
you
Automate manual work
And use time for more important tasks
Find your solutions
Both Facebook and 3rd parties offer tools for
more efficient advertising