8 marketing metrics you should know stone cold but probably don't
-
Upload
mike-bishop-jd -
Category
Marketing
-
view
543 -
download
3
Transcript of 8 marketing metrics you should know stone cold but probably don't
1
8 Marketing MetricsYou Should Know Stone Cold
(but probably don’t) Before You Manage a Business, of any size
Marketingtechstack.comGet There Faster
2
Marketingtechstack.comGet There Faster
1. How Many Marketing Tactics Should You Use?
3
Marketingtechstack.comGet There Faster
2. Which Marketing Tactics Should You Use?
4
Marketingtechstack.comGet There Faster
Which Marketing Tactics Should You Use?
http://www.insightpartners.com/assets/Uploads/Marketing-Periodic-Table-with-Glossary-1027.pdf
Display Advertising
Content Marketing
Email Marketing
Marketing Automation
Website Costs
Other / New Lead Gen
Social Marketing
SEO
0% 5% 10% 15% 20% 25%
Typical Optimized Digital Marketing Budget Al-locations
5
Marketingtechstack.comGet There Faster
Which Marketing Tactics Should You Use?Example: The Metrics for Top 5% Outbound Phone Reps
Daily Weekly Monthly Yearly
Dials 120 604 12,080 144,960
Conversations 4 21 420 5040
Meetings 1.3 6.7 134 1608
http://www.insightpartners.com/assets/Uploads/Marketing-Periodic-Table-with-Glossary-1027.pdf
6
Marketingtechstack.comGet There Faster
Which Marketing Tactics Should You Use?Example: Social & SEM Conversion Rates
http://www.insightpartners.com/assets/Uploads/Marketing-Periodic-Table-with-Glossary-1027.pdf
Facebook CTR
Linkedin CTR
Mobile Banner Ads CTR
Google Display Network CTR
Google Adwords CTR
Form Submits from Social Media
Linkedin Conv. Rate
Twitter Conv. Rate
Facebook Conv Rate
0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00%
7
Marketingtechstack.comGet There Faster
Which Marketing Tactics Should You Use?Example: Social & SEM Conversion Rates
http://www.insightpartners.com/assets/Uploads/Marketing-Periodic-Table-with-Glossary-1027.pdf
Facebook CTR
Linkedin CTR
Mobile Banner Ads CTR
Google Display Network CTR
Google Adwords CTR
Form Submits from Social Media
Linkedin Conv. Rate
Twitter Conv. Rate
Facebook Conv Rate
0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00%
8
Marketingtechstack.comGet There Faster
Which Marketing Tactics Should You Use?
http://www.insightpartners.com/assets/Uploads/Marketing-Periodic-Table-with-Glossary-1027.pdf
Dial Attempts to Connect
Dials to Conversation
Dials to Conversation (w/ Senior Exec)
Conversations to Appointment
0 5 10 15 20 25 30 35
Example: Calls It Takes to Get An Ap-pointment
Series1
9
Marketingtechstack.comGet There Faster
Which Marketing Tactics Should You Use?
http://www.insightpartners.com/assets/Uploads/Marketing-Periodic-Table-with-Glossary-1027.pdf
Open Rate (Purchased List)
Open Rate (Prospects)
Open Rate (Customers)
Click Thru Rate (Prospects)
Click Thru Rate (Customers)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Example: Email Conversion Rates
Series1
10
Marketingtechstack.comGet There Faster
Daily Weekly Monthly Yearly
Dials 120 604 12,080 144,960
Conversations 4 21 420 5040
Meetings 1.3 6.7 134 1608
http://blog.vorsightbp.com/top-5-percent-outbound-prospecting-and-cold-calling-metrics-how-many-calls-should-i-make-a-day
Which Marketing Tactics Should You Use?Example: Best Practices of Top Performing Outbound Sales
Development Reps.
11
Marketingtechstack.comGet There Faster
3. How Much Does It Cost To Generate a Lead
12
Marketingtechstack.comGet There Faster
4. How Quickly Should You Follow up On Leads?
13
5. How Much Work Does It Take to Get a Sale?
Marketingtechstack.comGet There Faster
http://www.insidesales.com/insider/inside-sales-best-practices/be-pleasantly-persistent/
Average sale takes a total of between 8 & 12 calls to close, including the calls to set the appointment.
14
Marketingtechstack.comGet There Faster
How Much Work Does it Take to Get a Sale?
15
6. What % of Leads Should Close
Marketingtechstack.comGet There Faster
https://www.implisit.com/downloads/B2B-Benchmarks-eBook.pdf
16
Marketingtechstack.comGet There Faster
7. How Long Does It Take To Close a Sale?
17
Marketingtechstack.comGet There Faster
8. What Are the Total Customer Acquisition Costs for You and Your Industry?
18
www.marketingtechstack.com
By Size, Specialty and Location
4Q 2015
Critical Mission PartnersGet There Faster
Thank You