Rimjhim Jangid (2)

8/17/2019 Rimjhim Jangid (2)

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A PROJECT

STUDY REPORT

ON

MARKETING STRATERGY OF MARUTI SUJUKI

Submitted to Rajasthan University for artia! fu!fi!!ment of the

Re"uirement of #a$he!or of #usiness Administration %##A& in

!ieu of Paer '()

%*(+),*(+-&

Submitted by : Submitted to:

Ashita Dadhich Ms Richa

!""A #th sem$ Kuteta

"IYANI GROU% OF &O''EGES !"G&$

JAI%UR !RAJAST(AN$

+


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&ERTIFI&ATE

Certified that this roje$t reort entit!ed ./ ANA'AYSING MARKETING

STRATEGY OF MARUTI SU)UKI is a re$ord of roje$t 0or1 doneindeendent!y by AS23TA DAD23C2 under my 4uidan$e and suervision and

that it has not revious!y formed the basis for the a0ard of any de4ree5 fe!!o0shi

or asso$iate shi to her/

MRSRI&(A KUTETA

"IYANI GROU% OF &O''EGES

JAI%UR

*


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DE&'ARATION

3 hereby de$!are that this roje$t reort entit!ed A*a+aysi*, Ma-.eti*, st-ate,y

o/ ma-uti su0u.i is as bonafide re$ord of 0or1 done by me durin4 the $ourse of

summer roje$t 0or1 and that it has not revious!y formed the basis for the a0ard

to me for any de4ree6di!oma5 asso$iates fe!!o0shi or other simi!ar tit!e of any

other institute6so$iety/

Ashita Dadhi$h

#iyani 7rou of Co!!e4e

8


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A&KNO1'EDGEMENT

3t is not often in !ife that you 4et a $han$e of are$iatin4 and e9ressin4 your

fee!in4s in b!a$1 and 0hite to than1 the eo!e 0ho have been a $ru$ia! art of

your su$$esses5 your a$$om!ishments5 and your bein4s 0hat you are today/ 3 ta1e

this oortunity to first of a!! than1s :rs R3C2A ;UTETA :A: and for

in$u!$atin4 and insti!!in4 in me the 1no0!ed4e5 !earnin4 5 0i!! o0er5 va!ues and

the $ometitive and rofessiona!s re"uired by me as a mana4ement student/

3 0ou!d !i1e to five se$ia! than1s to :rs/ R3C2A ;UTETA :A: for edu$atin4

me si!ver !inin4 in every dar1 $!oud/ 2er endurin4 efforts5 4uidan$e5 atien$e and

enthusiasm have 4iven a sense of dire$tion and urosefu!ness to this roje$t and

u!timate!y made it a su$$ess/


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""A #th Sem

%REFA&E

C!assroom tea$hin4 he!s the student by ma1in4 $on$etua! base $!ear5 0hi$h he!s the

students to 4et the 1no0!ed4e of the $on$et/ Norma!!y the students are not a0are of

a$tua! re"uirement in the ra$ti$a! fie!d 1eein4 in vie0 this fa$t5 a system has been

estab!ished to ma1e the students a0are of a$tua!!y diffi$u!ties that $ome in the 0ay of

ra$ti$a! fie!d5 0hi$h is not tau4ht in $!assroom tea$hin4/

:ARUT3 SU>U;3 Comany5 has 4iven me a 4reat e9erien$e/ 3 0as re"uired to reare

a reort on the toi$ ?ANAU;3 The mana4ers of deartment he!ed me a !ot to reare this reort/ 3 have tried

my best to reare this reort/

This roje$t tru!y $ou!d not have been $om!eted 0ithout the suort of ##A

Deartment/

3 am a!so than1fu! to my arents 0ho 4ive me an oortunity of doin4 ##A/

@ina!!y 3 0ou!d !i1e to than1s biyani 4rou of $o!!e4es 0ho has 4iven me a $han$e to

in$rease my 1no0!ed4e and to 4ain some e9erien$e throu4h this roje$t/

3n this reort5 3 have resear$hed uon the retai!ers for the same subje$t mentioned above/

i/e/ to find out the a0areness in $ustomers for the :ARUT3 SU>U;3/

B


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Ashita Dadhich

""A #th sem

)


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INTRODU&TION

A INTRODU&TION OF AUTOMO"I'E IN INDIA

I*t-oductio*


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Sin$e the first $ar ro!!ed out on the streets of :umbai %#ombay& in +5 the

Automobi!e 3ndustry of 3ndia has $ome a !on4 0ay/ Durin4 its ear!y sta4es the auto

industry 0as over !oo1ed by the 4overnment and the o!i$ies 0ere a!so not favorab!e/

The


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of @ran$e 0as the first $omany to e9$!usive!y bui!d and se!! motor $ars from

+/The ear!y +((s sa0 many automobi!e manufa$turin4 $omanies $omin4 into

e9isten$e in a number of Euroean $ountries and the United States/

I*dia* Automobi+e &om2a*ies

3ndiaIs automobi!e se$tor $onsists of the assen4er $ars and uti!ity vehi$!es5

$ommer$ia! vehi$!es5 t0o 0hee!ers and tra$tors se4ment/ The tota! mar1et sie of the

auto se$tor in 3ndia is aro9imate!y Rs B'( bi!!ion and has been 4ro0in4 at around

er$ent er annum for the !ast fe0 years/ Sin$e the !ast four to five years5 the t0o

0hee! se4ment has driven the overa!! vo!ume 4ro0th on a$$ount of the surt in the

sa!es of the motor$y$!e/

2o0ever5 !ate!y the assen4er $ars and $ommer$ia! vehi$!es se4ment has a!so seen a

4ood 4ro0th due to hi4h dis$ount !o0er finan$ia! rate and i$1u in industria! a$tivity

rese$tive!y//

Simi!ar!y5 in the t0o 0hee!ers se4ment the sa!es vo!ume of 2ero 2onda5 #ajaj auto

and TGS motors $onstitute around(F of the tota! sa!es and in the $ommer$ia! vehi$!ese4ment the mar1et !eader Te!$o $ontro!s around B)F of the tota! annua! sa!es/

Sco2e o/ I*dia* automobi+e secto-

The 3ndian automobi!e industry is 4oin4 throu4h a hase of raid $han4e and hi4h

4ro0th/ ith the ne0 roje$t $omin4 u on a re4u!ar basis the industry is under4oin4

te$hno!o4i$a! $han4e/

The overa!! investment in the se$tor has been in$reasin4 "uite raid!y/ 3t is e9e$tedthat by the end of the *(+* 3ndian automobi!e se$tor 0i!! be investin4 a hu4e amount

of '(5((( $rore/

" INTRODU&TION OF MARKETING STRATEGY

I*t-oductio*


10/60

:ar1etin4 is a form of $ommuni$ation bet0een us and our $ustomer 0ith 4oa! of

se!!in4 our rodu$t or servi$e to them/

• Communi$atin4 the va!ue of our rodu$t or servi$e is a 1ey of mar1etin4/

• The Ameri$an :ar1etin4 Asso$iation most re$ent!y defined mar1etin4 as ?the

a$tivity5 set of institution5 and ro$esses for $reativin45 $ommuni$atin45

de!iverin4 5and e9$han4in4 offerin4 that have va!ue for $ustomers5 $!ients5

artner 5and so$iety at !ar4e/

• The mar1etin4 mi9 is a 4ood !a$e to start 0hen you are thin1in4 throu4h your

!ans for a rodu$t or servi$e5 and it he!s you avoid these 1inds of mista1es/

U*de-sta*di*, the Too+

The mar1etin4 mi9 and the 'Ps of mar1etin4 are often used as synonyms for ea$h

other/ 3n fa$t5 they are not ne$essari!y the same thin4/

K:ar1etin4 mi9K is a 4enera! hrase used to des$ribe the different 1inds of $hoi$es

or4aniations have to ma1e in the 0ho!e ro$ess of brin4in4 a rodu$t or servi$e tomar1et/ The 'Ps is one 0ay L robab!y the best,1no0n 0ay L of definin4 the

mar1etin4 mi95 and 0as first e9ressed in +)( by E J :$Carthy/

/


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The 'Ps areM

Produ$t %or Servi$e&/

P!a$e/

Pri$e/

Promotion/

A 4ood 0ay to understand the 'Ps is by the "uestions that you need to as1 to define our

mar1etin4 mi9/ 2ere are some "uestions that 0i!! he! you understand and define ea$h

of the four e!ement/


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%-ice


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hat is the va!ue of the rodu$t or servi$e to the buyerAre there estab!ished ri$e oints for rodu$ts or servi$es in this area

%-omotio*

%-omotio*a+ St-ate,y

• Persona! se!!in4

• Dire$t se!!in4

• Advertisin4

• Pub!i$ re!ation

https://www.mindtools.com/pages/article/newSTR_69.htmhttps://www.mindtools.com/pages/article/newSTR_69.htmhttps://www.mindtools.com/pages/article/newSTR_69.htm


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• :ar1etin4 strate4ies serve as the fundamenta! underinnin4 of mar1etin4 desi4ned to

fi!! mar1et needs and rea$h mar1etin4 obje$tives/

@or most for,rofit mar1eters this means 4ettin4 $ustomers to buy an

Or4aniationIs rodu$t and5 in most $ases5 to remain a !oya! !on4,term $ustomer/

:ar1etin4 strate4y has the fundamenta! 4oa! of in$reasin4 sa!es and a$hievin4 asustainab!e $ometitive advanta4e/

Di3e-si/icatio*

Diversifi$ation is an area in$!uded in the Ansoff :atri9 strate4y5 0here the

most ris1 for a business is situated/ There are t0o tyes of diversifi$ation5

https://en.wikipedia.org/wiki/Ansoff_Matrixhttps://en.wikipedia.org/wiki/Ansoff_Matrix


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verti$a! and horionta!/ 2orionta! diversifi$ation is 0hen a ne0 rodu$t is

introdu$ed but doesnIt $ontribute to the a!ready e9istin4 rodu$t !ine/

(isto-y o/ Ma-.eti*, St-ate,y

The !ast t0enty years have seen a radi$a! $han4e in the Strate4ies adoted by

Comanies5 #an1s5 and 3ndustries et$/


16/60

mar1etin4 4oa!s and a$tion !ans that address matters of rodu$t6 servi$e ri$e5

distribution5 $ommuni$ation5 and the ro$ess of ne0 rodu$t deve!oment/

/

A$$ordin4 to A!fred O9enfe!dt %+B&5

:any different business or4aniations and resear$hers have attemted to rovide their

o0n definitions of :ar1etin4 Strate4y5 as i!!ustrated in the fo!!o0in4 areM

'ist o/ De/i*itio* o/ Ma-.eti*, St-ate,y

Autho-s De/i*itio*s

#/ 2/


17/60

Customers

7eo4rahi$ areas

Trea$y :ar1etin4 Strate4y identify three Kva!ue,dis$i!inesK that $an serve as the iersema basis for strate4yM oerationa! e9$e!!en$e5 $ustomer intima$y5 and rodu$t


18/60

Im2o-ta*ce o/ Ma-.eti*, St-ate,y

:ar1etin4 strate4y in its most basi$ form is a !an to se!! rodu$ts or servi$e in a 0ay

that de!ivers !on4 Lterm rofitab!e 4ro0th /3t is a brandIs road ma= it te!!s the brand

0here to 4o and the route to 4et there/

Every brand de$ision stems from the mar1etin4 strate4y 5and is arti$u!ated at every

tou$h oint/ Some of the major imortan$e are 4iven be!o0M

+/ &o*duct a Situatio*a+ A*a+ysis A rere"uisite to deve!oin4 a su$$essfu! :ar1et

strate4y is to erform a Situationa! Ana!ysis/

%a& Study the $ometition/

%b& Revie0 the rodu$t/

%$& Asses the brandIs erforman$e/

%d& Condu$t mar1et resear$h/

*/ De3e+o2 "-a*d %ositio*i*, This is the ?#rand Promise ? arti$u!ated in its

Positionin4 is the essentia! e!ements of ea$h brandIs mar1etin4 strate4y/ A stron4

ositionin4 bui!ds a brandIs e"uity /3t is the $o!!e$tion of thou4hts 5fee!in4 5asso$iations

and e9e$tations that a $omany 0ants brand to $reate for its $ustomers/

To do this5 it must define theM

%a& Tar4et mar1etin4 /

%b& @rame of Referen$e/

%$& Reasons to #e!ieve/

%d& Point of Differen$es/

5&o*side- 6The /ou- %7s The :ar1etin4 :i9 5a!so 1no0n as The @our PIs5 !ays

out bui!din4 b!o$1s of :ar1etin4 Strate4y/

%a& Produ$t/

%b& Pri$e/%$& P!a$e/

%d& Promotion/


19/60

/

'IMITATION OF MARKETING STRATEGY

An obvious disadvanta4e to a romotiona! strate4y is its otentia! for fai!ure/

• De$reased Ga!ue/

The !on4er a sa!es romotion !asts5 the more !i1e!y you 0i!! de$rease the er$eivedva!ue of your rodu$t or servi$e/

• Predi$tabi!ity

3f your romotions o$$ur in a redi$tab!e attern5 otentia! $ustomers mi4ht 0ait for a

sa!e rather than buy the rodu$t or servi$e at fu!! ri$e no0/

• #ar4ain 2unters

Ne0 $ustomers mi4ht !earn to !ove your rodu$t or servi$e and be$ome !on4,term

$!ients/ Or they mi4ht abandon you as soon as the romotion is over and $ontinue to

hunt for bar4ains/ Convertin4 bar4ain hunters to ermanent $ustomers deends on

deve!oin4 brand !oya!ty/

• Ce!ebrity Endorsements

The benefit of usin4 $e!ebrities to endorse your brand is you $an $aita!ie on the

4ood0i!! they e!i$it from the ub!i$/ The disadvanta4e is your brand identity is

vu!nerab!e to their ub!i$ re!ations rob!ems/


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De3e+o2me*t o/ the Ma-.eti*, St-ate,y

• Any $omany deve!os a mar1etin4 strate4y5 based on 0hi$h t0o tyes of

ana!ysis f!o0s , strate4i$ ana!ysis and interna! ana!ysis/

• The Strate4i$ :ar1etin4 Ana!ysis invo!ves $ustomer mana4ement ana!ysis5

mar1et mana4ement and ana!ysis5 environmenta! s$annin4 and future bui!din4/

:ana4ement of re!ationshis 0ith the $ustomers and imortant e9terna! bodies

su$h as dea!ers5 su!iers and the 4overnment is a major art of the mar1etin4

strate4y formu!ation and mana4ement/

Ma-.eti*, Ob8ecti3es

The firms in order to have a formu!ation of the mar1etin4 strate4y shou!d have amar1etin4 obje$tive/ The mar1etin4 obje$tives in$!udeM

a/& :a9imiation of Profits5

b/& :a9imiation of mar1et share/

$/&:a9imiation of share/

d/& Enhan$e #rand 3ma4e5

e/& 3mrove Customer Satisfa$tion/

f/& Provide Customer Ga!ue//

Fu*ctio*a+ity

Garious fun$tions that mar1etin4 strate4y erformsM

• Strate4i$ De$ision ma1in4 /

• Dynami$ adjustments to0ards the $ometition as 0e!! as the mar1et /

• :ar1etin4 Resour$e A!!o$ation/

•A$tion Settin4/

Im2+eme*tatio* o/ the Ma-.eti*, St-ate,y

3nformation 5 servi$in4 and finan$in4 are the three main transa$tion fa$i!ities 0hi$h

he!s in the ro$ess of im!ementation of the mar1etin4 strate4y/


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&OM%ANY %ROFI'E

I*t-oductio*

• 3n ear!y +(s 3ndian 7ovt de$ided to rodu$e a sma!! $ar5 0hi$h 0ou!d be

0ithin buyin4 rea$h of 3ndian midd!e $!ass/ The obvious !a$e to sho for

te$hno!o4y 0as Jaan5 0hi$h had deve!oed 0or!d $!ass $aabi!ities in sma!!

$ars by that time/3t 0as not Toyota5 or Nissan5 or 2onda 5three !ar4est !ayer in

Jaan5 but Suu1i5 a mu$h sma!!er $omany 0ith stron4 $a$abi!ities in ma1in4

sma!! $ars/ Suu1i 4rabbed the oortunity 0ith both hands and formed a joint

venture 0ith 4ovt/ $a!!ed :aruti Udyo4/

• :aruti Udyo4


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9 The &om2a*y7s Missio*:

To rovide a 0ide ran4e of modern5 hi4h "ua!ity fue! effi$ient vehi$!es in order

to meet the need of different $ustomers5 both in domesti$ and e9ort mar1ets/

And to rovide ma9imum va!ue for money to their $ustomers throu4h

$ontinuous imrovement of rodu$ts and servi$es/

9 The &om2a*y7s isio*:

3nternationa!!y $ometitive Comany in terms of our rodu$ts and servi$es/

(ISTORY

:aruti Udyo4


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•


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Im2o-ted &a- Mode+s

7rand Gitara %en Esti!o %*(()L*((&

Gersa %*((+L*(+(&

7rand Gitara !&(ANGE YOUR 'IFE$

:aruti (( is a $ity $ar manufa$tured by :aruti Suu1i in 3ndia/ 3t 0as !aun$hed inDe$ember +8 0ith a!most +((F imorted $omonents/ 3t used to be the bestse!!in4 $ar in

3ndia unti! *(('= uon its !aun$h the :aruti A!to too1 that tit!e/

3t is a rebad4ed version of an o!d mode! of the Suu1i A!to/ Over */B mi!!ion :aruti ((s

have been so!d sin$e its !aun$h in +8/ The same $ar is so!d in Pa1istan as the Suu1i :ehran 0ith a mu$h o!der +(s era Suu1i SS( $arburetor based en4ine/

The e9,sho0room ri$e of :ARUT3 (( is Rs/*


26/60

5 GY%SY

a

four,

0hee!,drive SUG based on the


27/60

sin$e the name!ate 0as first introdu$ed i*


28/60

B A'TO !'ET7S GO$

3t 0as !aun$hed in the !o$a! 3ndian mar1et on Se2tembe- C >>> a!thou4h the A!to

name!ate 0as very su$$essfu!!y bein4 used to e9ort the :aruti >en to Euroe from 3ndia/ 3t

is the best se!!in4 hat$hba$1 in 3ndia/ Sin$e *(()5 it is 3ndiaHs !ar4est se!!in4 $ar and $rossed

the + mi!!ion rodu$tion fi4ure in @ebruaryI( be$omin4 the 8rd :aruti mode! to $ross themi!!ion mar1s in 3ndia after :aruti (( :aruti Omni/

This is testified by the *',hour enduran$e re$ord set on Au4ust (85 *((8 of $overin48(*1ms in *' hours at an avera4e seed of +*1mh/

A'TO K : :aruti Suu1i has !aun$hed a ne0 version of :aruti A!to in the 3ndian auto mar1et in Au,ust >

S1IFT !YOU7RE T(E FUE'$

3n 3ndia5 Suu1i has !aun$hed S0ift as a joint venture 0ith :aruti and the $ar is 1no0n as

:aruti Suu1i S0ift in *((B 3n the 3ndian auto mar1et S0ift is avai!ab!e 0ith seven variants

four 0ith etro! and three 0ith diese! en4ine otion/ The etro! version of :aruti S0ift is

o0ered by +/*,!itre ;,series en4ine/ 2o0ever5 the diese! version of :aruti S0ift is a$1ed0ith +/8,!itre5 DDiS en4ine %borro0ed !i$ensed by Suu1i from @3ATHs reno0ned :u!tijet

te$hno!o4y& 0ith a dis!a$ement of +5*' $$/

3n @ebruary *((-5 :aruti has fina!!y ta1en the !un4e by !an1in4 one of the best diese!en4ines in the 0or!d in :arutiHs best $ar/ The $ombination is otentia!!y e9!osive/ The

4earbo9 is joy to use= smooth and very re$ise this $ou!ed 0ith $ommendab!e fue!

effi$ien$y5 0i!! ma1e the S0ift Diese! de!i4ht to o0n/

= ESTI'O !&OME A'IE 1IT($The first 4eneration mode! 0ent on sa!e in 3ndia in De$ember *(() as the K:aruti >enEste!K/ The >en Este! ho0ever5 is o0ered by a !ar4er @+(D +/+< :P@3 en4ine that a!so

o0ers the a4on R in the Jaanese mar1et/ A fa$e !ifted variant 0as re!eased in Au4ustI(

as the K:aruti Este!K5 !osin4 the >en moni1er entire!y/

http://en.wikipedia.org/wiki/Maruti_Zenhttp://en.wikipedia.org/wiki/Hatchbackhttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Diesel_enginehttp://en.wikipedia.org/wiki/Suzuki_F10D_enginehttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Maruti_Zenhttp://en.wikipedia.org/wiki/Hatchbackhttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Diesel_enginehttp://en.wikipedia.org/wiki/Suzuki_F10D_enginehttp://en.wikipedia.org/wiki/Japan


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S# !MEN ARE "A&K$

Revo!utionary Euroean desi4n5 0or!d $!ass ?Drive by 0ire te$hno!o4y5 most sa$ious in its$!ass5 Steerin4 mounted audio $ontro!s5 ma9imum 4roun4 $!earan$e in its $!ass5 hi4h on

safety 0ith dua! front airba4s5 A#S E#D features/

:aruti Suu1i !aun$hed S' sedan 0ith the +/),!itre 4aso!ine en4ine 0ithout GGT in *((-/

S1IFT D)IRE !T(E (EART &AR$

Suu1i introdu$ed a sedan based version of the S0ift $a!!ed the K:aruti S0ift DireK in the 3ndian

mar1et/ 3RE5 at a ri$e bet0een Rs '/- !a1h and Rs -/( !a1h/ :aruti

3ndia !aun$hed the se$ond 4eneration of its sedan :aruti S0ift Dire on +st @ebruary5 *(+* in 3ndia/

The ne0 $ar that is based on the re$ent!y !aun$hed ne0 S0ift is avai!ab!e in +/* !itre etro! and +/8

ASta- !STO% NOT(ING$The -th 7eneration is 1no0n in 3ndia as the :aruti Suu1i A,Star %short for KA!to,StarK&5 but is a!so

1no0n as the Suu1i Ce!erio in some other $ountries/ 3t 0as !aun$hed in De$ember *(( :aruti

Suu1i/ The $ar is manufa$tured e9$!usive!y in 2aryana5 3ndia and is e9orted 0or!d0ide/

3t is avai!ab!e in Euroean mar1ets 0ith a some0hat different front end as the Nissan Pi9o/

The $ar 0as ro!!ed out to the 3ndian $ustomers in De$ember *(( and e9orts be4an in Ari!

*((/The e9,sho0room ri$e of A,STAR is bet0een Rs/8/)) !a1hs,'/B( !a1hs/

The 3ndian mar1et version $omes in three variants,3 0ith the ri$e ta4 5the

$ar is tar4eted at $ustomers 0ith bud4et some0here bet0een the >en Este!o and the S0ift/

http://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Variable_valve_timinghttp://economictimes.indiatimes.com/maruti-suzuki-india-ltd/stocks/companyid-11890.cmshttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Variable_valve_timinghttp://economictimes.indiatimes.com/maruti-suzuki-india-ltd/stocks/companyid-11890.cmshttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Haryana


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RIT) !'IE T(E MOMENT$

3n the 3ndian auto mar1et5 Suu1i S!ash is 1no0n as :aruti Suu1i Rit and !aun$hed on

+Bth :ayI( :aruti Suu1i has $han4ed its name be$ause the name VS!ashI 0as a!ready re4istered by @ord/

3n 3ndia5 :aruti Rit is avai!ab!e 0ith nine variants5 five 0ith etro! and rest four 0ith diese!en4ine otions/ The etro! variants of :aruti Rit are o0ered by the $omanyIs ou!ar

+/*!5 ++-$$5 ;+* 1b series etro! en4ine/

This en4ine is 4ettin4 mu$h ou!arity in 3ndian mar1et be$ause of its e9$e!!ent erforman$eand fue! effi$ien$y/ The mi!ea4e it de!ivers in $ity is around +'/B1m! in $ity and +1m! on

hi4h0ay/

The e9,sho0room ri$e of R3T> is bet0een Rs/B/)8


31/60

EE&O !(A%%INESS FAMI'Y SI)E$

EECO 0as introdu$ed in 3ndia by :aruti Suu1i durin4 >/ This $ar is essentia!!y anudated Gersa5 this is an ur4ent refresh in !ines 0ith :aruti Suu1i not bein4 ab!e to $ome u

0ith a ne0 minivan/ EECO $omes 0ith B,seater and -,seater otions/

GRAND ITARAThe Gitara mode! first hit the road in Jaan in + as a 8,door art time four 0hee!ed drive/

3n 3ts se$ond avatar5 the Gitara $ame armed 0ith a sty!ish desi4n5 suerior en4ineerin4 and a

ne0 name5 the 7rand Gitara/The third 4eneration Gitara5 redesi4ned and re,en4ineered5 e9$ited mi!!ions a$ross the 0or!d5

ba44in4 mu!ti!e a0ards and a$$o!ades/ 3t be$ame an instant su$$ess in 3ndia i* >>C as itfound favour 0ith both !u9ury see1ers as 0e!! as adventure !overs/

;eein4 u to its 4!orious tradition of bein4 !u9urious and adventours at same time5 the ne0

7rand Gitara */' is here i* >>= ith a o0erfu! */' T en4ine rodu$in4 +)8/B bh5 and

an a!! time '9' 0hee! drive/The e9,sho0room ri$e of 7RAND G3TARA is bet0een Rs/+)/'


32/60

KI)AS(I

:aruti Suu1i5 Suu1iHs 3ndian subsidiary !aun$hed the ;iashi on Feb-ua-y >


33/60

and servi$e 5it dominates the !ar4est mar1et se4ment affordab!e 5va!ue,a1ed 5fue!,

effi$ient $ars, and is s$annin4 si4nifi$ant su$$esses in fast L4ro0th uer se4ments as

0e!! 5 :aruti Suu1i a!so has fu!!y oerationa! 53ndiaIs !ar4est servi$e net0or1

sannin4 over +*(( to0n and $ities/

:aruti Suu1iIs 4reatest a$hievement has been the se$ia! ni$he it has $arved for itse!f 0ith $ustomer / This is ref!e$ted in that fa$t that no $ar manufa$turer,:aruti Suu1i a

art,has been ran1ed first in $ustomer satisfa$tion ei4ht years in a ro0/

The $omany has a!so been rated amon4st the 0or!dIs to five $ar manufa$turers in

the 0or!dIs to $ar manufa$turer in the @orbes orra!!Is must reuted $omanies !ist

*(()/

3n the so$ia! shere 5the ne0 mobi!ity 4ranted by the $omany Vs $ar e9anded

vistas 5 boosted trave! and tourism se$tors 5 4a!vanied inter state $ommer$e and

ener4ied $onsumer to for$e 4overnment to send on infrasture that 0ou!d u!timate!y

4o on to transform an entire nation/

De3e+o2me*t

ith the in$reased ro!e of :S3< in the 4!oba! oerations of Suu1i 5 the $omany has

earmar1ed Rs ((( $rore for resear$h in 3ndia/

This is a major ste in Suu1i :otors CororationIs $ommitment to turnin4 for

automobi!es/

The inau4uration of the u!tra modern :anesar !ant in *((- 0ith a $aa$ity tomanufa$turin4 8(((5((( $ars 0i!! a!so ush :S3< as + mi!!ion $ars by *(+(6++ and

eminen$e in Suu1iIs 0or!d oeration/

MARKETING STRATEGY OF 6Ma-uti Su0u.iH

:ar1etin4 strate4y is a ro$ess that $an a!!o0 an or4aniation to $on$entrate its

!imited resour$es on the 4reatest oortunities to in$rease sa!es and a$hieve a

sustainab!e $ometitive advanta4e/

DEE'O%ING A MARKET STRATEGY

:ar1etin4 strate4ies serve as the fundamenta! underinnin4 of mar1etin4 !ans

desi4ned to fi!! mar1et needs and rea$h mar1etin4 obje$tives/ P!ans and obje$tives are

4enera!!y tested for measurab!e resu!ts/ Common!y5 mar1etin4 strate4ies are

deve!oed as mu!ti,year !ans5 0ith a ta$ti$a! !an detai!in4 se$ifi$ a$tions to be

a$$om!ished in the $urrent year/ Time horions $overed by the mar1etin4 !an vary

http://en.wikipedia.org/wiki/Competitive_advantagehttp://en.wikipedia.org/wiki/Competitive_advantagehttp://en.wikipedia.org/wiki/Marketing_planhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketing_planhttp://en.wikipedia.org/wiki/Marketing_planhttp://en.wikipedia.org/wiki/Competitive_advantagehttp://en.wikipedia.org/wiki/Competitive_advantagehttp://en.wikipedia.org/wiki/Marketing_planhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketing_plan


34/60

by $omany5 by industry5 and by nation5 ho0ever5 time horions are be$omin4 shorter

as the seed of $han4e in the environment in$reases/ :ar1etin4 strate4ies are dynami$

and intera$tive/ They are artia!!y !anned and artia!!y un!anned/

:ar1etin4 strate4y invo!ves $arefu! s$annin4 of the interna! and e9terna!

environments/ 3nterna! environmenta! fa$tors in$!ude the mar1etin4 mi95 !us erforman$e ana!ysis and strate4i$ $onstraints/ E9terna! environmenta! fa$tors in$!ude

$ustomer ana!ysis5 $ometitor ana!ysis5 tar4et mar1et ana!ysis5 as 0e!! as eva!uation of

any e!ements of the te$hno!o4i$a!5 e$onomi$5 $u!tura! or o!iti$a!6!e4a! environment

!i1e!y to ima$t su$$ess/ A 1ey $omonent of mar1etin4 strate4y is often to 1ee

mar1etin4 in !ine 0ith a $omanyHs overar$hin4 mission statement/

On$e a thorou4h environmenta! s$an is $om!ete5 a strate4i$ !an $an be $onstru$ted

to identify business a!ternatives5 estab!ish $ha!!en4in4 4oa!s5 determine the otima!

mar1etin4 mi9 to attain these 4oa!s5 and detai! im!ementation/ A fina! ste in

deve!oin4 a mar1etin4 strate4y is to $reate a !an to monitor ro4ress and a set of

$ontin4en$ies if rob!ems arise in the im!ementation of the !an/

TY%E OF STRATEGIES

:ar1etin4 strate4ies may differ deendin4 on the uni"ue situation of the individua!

business/ 2o0ever there are a number of 0ays of $ate4oriin4 some 4eneri$

strate4ies/ A brief des$rition of the most $ommon $ate4oriin4 s$hemes is resented be!o0M

St-ate,ies based o* ma-.et domi*a*ce , 3n this s$heme5 firms are $!assified basedon their mar1et share or dominan$e of an industry/ Tyi$a!!y there are four tyes of

mar1et dominan$e strate4iesM


35/60

The 4eneri$ strate4y frame0or1 %orter +'& $omrises t0o a!ternatives ea$h 0ith

t0o a!ternative s$oes/ These are Differentiation and !o0,$ost !eadershi ea$h 0ith a

dimension of @o$us,broad or narro0/

Produ$t differentiation %broad&

Cost !eadershi %broad&

:ar1et se4mentation %narro0&

I**o3atio* st-ate,ies Q this dea!s 0ith the firmHs rate of the ne0 rodu$t

deve!oment and business mode! innovation/ 3t as1s 0hether the $omany is on the

$uttin4 ed4e of te$hno!o4y and business innovation/ There are three tyesM

Pioneers

C!ose fo!!o0ers


36/60

The urose of methodo!o4y se$tion in the reort ma1in4 is to des$ribe the resear$h

ro$ess that is fo!!o0ed 0hi!e doin4 the main art/ This 0ou!d ho0ever in$!ude the

resear$h desi4n5 the sam!in4 ro$edure5 and the data $o!!e$tion method/ This se$tion

is erhas diffi$u!t to 0rite @or doin4 the survey resear$h5 stru$tured "uestionnaire

0ith both oen,ended and $!osed,ended "uestions 0as used/

as it 0ou!d a!so invo!ve some te$hni$a! terms and may be mu$h of the audien$e 0i!!

nor be ab!e to understand the termino!o4y used/

Resea-ch Desi,*A resear$h desi4n is ure!y and sim!y the frame0or1 or !an for a study that 4uides

the $o!!e$tion and ana!ysis of data/ The survey resear$h 0as used in this roje$t5

be$ause $onsumerIs feedba$1 0as ne$essary for obtainin4 the data

Resea-ch I*st-ume*tThe methodo!o4y fo!!o0ed by the resear$her5 durin4 the rearation of the reort 0asM

9 Mode o/ Su-3ey

The mode of survey 0as ersona! intervie0 0ith the resondents durin4 the fi!!in4 u

of the "uestionnaires .

%e-so*a+ isits

As a art of the ana!ysis5 it 0as ne$essary to visit the students of different s$hoo!5 as it

0ou!d a!0ays he! me 1no0in4 the nature of students/ e visited different s$hoo!s

and as1ed the student different "uestions 0hi$h are formatted in the "uestionnaire/

Data sou-ce

%-ima-y Data

Primary data is that 1ind of data 0hi$h is $o!!e$ted dire$t!y by the investi4ator himse!f

for the urose of the se$ifi$ study/ Primary Data is $o!!e$ted by the investi4ator

throu4h intervie0s of $omany em!oyees5 vendors5 distributor et$/ Data su$h

$o!!e$ted is ori4ina! in $hara$ter/ The advanta4e of this method of $o!!e$tion is the

authenti$/ A "uestionnaire of about B( "uestions 0as made and it 0as 4iven to the

dea!ers to fi!! it u for our resear$h/ The resear$h 0as a 1ind of $on$!usive resear$h asit he!s in the testin4 of hyothesis/ The method of sam!in4 0as the Random method

as it is unbiased/


37/60

Seco*da-y Datahen an investi4ator uses the data that has been a!ready $o!!e$ted by others5 is $a!!ed

se$ondary data/ The se$ondary data $ou!d be $o!!e$ted from Journa!s5 Reorts5

!ibraries5 ma4aines5 fair $onferen$e and other ub!i$ations/ The advanta4es of the

se$ondary data $an be L3t is e$onomi$a!5 both in terms of money and time sent /The

resear$her of the reort a!so did the same and $o!!e$ted se$ondary data from various

internet sites !i1e 000/4oo4!e/$om5 000/airte!/$om5 000/hut$h/$o/in and many

more/ The resear$her of the reort a!so visited various !ibraries for $o!!e$tion of the

introdu$tion/


38/60

SAM%'E DESIGN

hi!e deve!oin4 a sam!e desi4n5 fo!!o0in4 oints shou!d be 1et in mindM

Sam2+i*, u*itM A de$ision has to be ta1en $on$ernin4 a sam!in4 unit before

se!e$tin4 sam!e/ Sam!in4 unit may be a 4eo4rahi$a! one su$h as state5 distri$t5vi!!a4e et$ or a $onstru$tion unit su$h as house5 f!at et$/ or it 5may be as so$ia! unit

su$h as fami!y5 $!ub5 s$hoo! et$ or it may be an individua! / the resear$her 0i!! have to

de$ide one or more of su$h units that he has to se!e$t for his study

Si0e o/ the sam2+eM This refers to the number of items to be se!e$ted from the

universe to $onstitute a sam!e/ This is a major rob!em before a resear$her/ The sie

of the sam!e shou!d be neither is e9$essive!y !ar4e5 nor too sma!!/ it shou!d be

otimum

An otimum sam!e is one 0hi$h fu!fi!!s the re"uirements of effi$ien$y5

reresentatives5 re!iabi!ity and f!e9ibi!ity

Sam!e e!ement and sam!e unit

'B eo!e have been intervie0ed to / Sam!in4 frameM 'B,B( Peo!e/1no0 their oinion about insuran$e and finan$e E9tent

De!hi %sam!e unit& Time frameM 0ee1s

O"JE&TIES OF T(E STUDY

The resent study of the mar1etin4 strate4y of the :aruti Suu1i %Pvt/&


39/60


40/60

DATA ANA'YSIS4 INTER%RETATION


41/60

Do you thi*. Ad3e-tiseme*t is a* e//ecti3e method o/ se++i*, you- automobi+e

%-oducts

%iv& Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 'B er$ent

%v& No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, + er$ent

%vi& Do not 1no06 Cannot say,,,,,,,,,,,,,,,,,,,,,,,,, *- er$ent

'BF

'(F

8BF

8(F

*BF

*(F yes

+BF No

$ant say

+(F

BF

(F

Yes 'BF

No +F

$ant say *-F


42/60

5 1hat ty2e o/ ad3e-tisi*, ;i++ be he+2/u+ i* i*c-easi*, sa+abi+ity o/ you- auto

2-oducts

%vii& Produ$t Se$ifi$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 8' er$ent%viii& Comany Se$ifi$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ** er$ent

%i9& Persona!ity oriented ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, +- er$ent

%9& Do not 1no0 6 Cannot say ,,,,,,,,,,,,,,,,,,,,,,,, *- er$ent

8BF

8(F

*BF

*(F

+BF

+(F

BF

(F

rodu$t se$ifi$ 8'F

$omany se$ifi$ **F

ersona!ity se$ifi$ +-F

$ant say *-F

rodu$t se$ifi$

$omany se$ifi$

ersona!ity se$ifi$

$ant say


43/60


44/60

# Do you thi*. that auto /ai-s a-e e//ecti3e methods o/ sa+e

2-omotio*

%9iv& Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, BB er$ent

%9v& No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, +* er$ent%9vi& Do not 1no06 Cannot say,,,,,,,,,,,,,,,,,,,,,,,,, 88 er$ent

)(F

B(F

'(F

8(Fyes

*(Fno

$ant say

+(F

(F

Yes BBF

No +*F

$ant say 88F


45/60

@ Futu-e o/ the automobi+e i*dust-y i* I*dia

%i& The boom 0i!! $ontinue ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, -B er$ent

%ii& The boom is a temorary e$onomi$ situation,,,,,,,,,,,,,,,, +* er$ent

%iii& Do not 1no06 Can not say ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, +8 er$ent

(F

-(F

)(F

B(F

'(Fyes

8(F no

*(F$ant say

+(F

(F

Yes -BF

No +*F

$ant say +8F


46/60


47/60

B Ma8o- 1ea.*ess o/ Ma-uti Su0u.i7s Ma-.eti*, st-ate,y

#randin4 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, +' er $ent

Pub!i$ity ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ( er$ent

3nfrastru$ture assessment and Deve!oment ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, -- er$ent

(F

-(F

)(F

B(F

'(F brandin4

8(F

ub!i$ity

*(F

+(Finfrastru$ture assessment

deve!oment

(F

brandin4 +'F

ub!i$ity F

infrastru$ture --F

assessment

deve!oment


48/60

C (o; do the Fo-ei,* Automobi+e &om2a*ies a//ect the 2-os2ects o/ the domestic

2+aye-s i* the I*dia* ma-.et

%i& 8* er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, have redu$ed the rofit mar4in of the

domesti$ !ayers

%ii& B8 er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, have made the automobi!e industry

more $ometitive/

%iii& (- er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, do not have si4nifi$ant effe$ts on the

domesti$ !ayers oeratin4 in the automobi!e industry

%iv& ( er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, do not 1no0 6 $an not say

)(F

B(F

'(F

8(F

*(F

+(F

(F

redu$ed the rofit 8*F

:ar4in

made industry B8F

more $ometitive

do not ma1e any +BF

si4nifi$ant effe$t

redu$ed the rofit mar4in

made industry more $ometitive

do not ma1e any si4nifi$ant effe$t


49/60

-'


50/60

= Ma-uti Su0u.i has a /utu-e ,-o;th O2i*io*

-B er$ent ,,,,,,,,,,,,,,,,,,,, :aruti Suu1i is 4radua!!y sredin4 its 0in4s and bein4 a

very bi4 $omany has the $aa$ity to absorb short term !osses5 hen$e has a very 4ood

rose$t for the future mar1et in 3ndia/*( er$ent ,,,,,,,,,,,,,,,,,,,,,, 3ts future is !i1e any other rivate automobi!e $omanies in

3ndia

B er$ent ,,,,,,,,,,,,,,,,,,,, do not 1no06 $an not say

(F

-(F

)(F

B(F

'(F

8(F

*(F

+(F

(F

:aruti is 4ro0in4 -BF

and has 4ood

future

:aruti is !i1e any *(F

other automobi!e

$omany

$ant say BF

:aruti is 4ro0in4 and has 4ood

future

:aruti is !i1e any other automobi!e

$omany

$ant say


51/60

? 1hich is the ma8o- /acto- to i*c-ease the sa+e o/ you- 2-oducts

%i& On!y #rand ,,,,,,,,,,,,,,,,,,,,,, +-er$ent

%ii& Demand,Su!y fa$tors ,,,,,, 8B er$ent

%iii&On!y Wua!ity,,,,,,,,,,,,,,,,,,,,,,, *8 er$ent

%iv& Other fa$tors ,,,,,,,,, *B er$ent

8BF

8(F

*BF

*(F

+BF

+(F

BF

(F

on!y brand +-F

demand,su!y 8BF

@a$tor

on!y "ua!ity *8F

others *BF

on!y brand

demand,su!y fa$tor

on!y "ua!ity others


52/60


53/60

Do you thi*. b-a*d ete*sio* is *ecessa-y /o- the com2a*y I/

yes ;hy

%i& - er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Yes

%ii& (' er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, No

%iii& + er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Do not 1no0 6 Can not say

(F

-(F

)(F

B(F

'(Fyes

8(F no

*(F$ant say

+(F

(F

Yes -F

No 'F

$ant say +F

Those 0ho be!ieve that brand e9tension is ne$essary as art of its mar1etin4 strate4yho!ds the vie0 that 0hen a 1no0n brand e9tends into a rodu$t $ate4ory that invo!ves

sohisti$ated and state,of,the,art te$hno!o4y5 $onsumers fa$e un$ertainty and

er$eive a finan$ia! ris1 0hen $onsiderin4 the e9tension for ur$hase/ There$o4nition that brands are a o0erfu! yet underuti!ied assets is 0hy trademar1

!i$ensin4 has be$ome a ou!ar mar1etin4 strate4y/ #e$ause many brand o0ners donHt

have the resour$es to ursue every viab!e business oortunity5 they uti!ie trademar1

!i$ensin4 to enter ne0 mar1ets beyond their $ore $ometen$ies/


54/60

FINDINGS

3t 0as found that dea!ers a4ree that :ar1etin4 Strate4ies he!s to in$rease sa!e

of rodu$t/

:ost of the $ustomers are attra$ted throu4h media ub!i$ity and mouth

ub!i$ity/ S0ift from :aruti are most demanded $ars by $ustomers/

Customer refers Petro! Gersion $ars rather than Diese! or


55/60

:aruti shou!d try to e9and its ran4e of $ars from sma!! $ar and

hat$hba$1s to more mid,sie $ars !i1e s9' and s0ift mid sie version/

&ON'USION

:aruti suu1i is 4ood in its mar1etin4 strate4y and sho0s 4ood resu!ts/ And as :aruti

has its vast net0or1 of dea!ers and servi$e $enters they are ab!e to rovide 4ood aftersa!es servi$es and are ab!e to maintain 4ood re!ationshi 0ith $ustomers 0hi$h is their

stron4est oint/ :aruti is a!so benefited 0ith its 4ood0i!! and #rand name 0hi$h isa!ready there in mar1et/ So :aruti $an use these as an oortunity to brin4 ne0

and innovative $ar mode!s in mar1et and try to attra$t more and more $ustomers/ 3t $an

be seen that :aruti is tryin4 to attra$t $ustomers from a!! se4ments by !aun$hin4 $ars

!i1e s9'5 S0ift5 Rit but their main referen$e is ?A se4ment $ars on!y/

"I"'IOGRRA%(Y

"oo.s

:ar1etin4

;ot!er5 P/ %Year&/ :ar1etin4 :ana4ement/ Ne0 De!hiM Pub!isher/

:ar1etin4 :ana4ement LSharma Arun

Ma,a0i*es

Auto Drive 3ndian Auto Over Drive

1ebsites

000/marutisuu1i/$om 000/hyundai/$om

000/4oo4!e/$om

000/autoindia/$om 000/overdrive/$om

000/0i1iedia/$om 000/etmba/$om

A**eu-e

UESTIONNAIRE

http://www.wikipedia.com/http://www.wikipedia.com/


56/60

1hat method do you /o++o; /o- ma-.eti*, o/ you- 2-oducts

On!y Dire$t sa!es :ethod,,,,,,,,,,,,,,,,,,,,, * er$ent

On!y 3ndire$t Dea!ershi :ethod,,,,,,,,,,,,,,,,, + er$ent

#oth ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, B' er$ent

Do you thi*. Ad3e-tiseme*t is a* e//ecti3e method o/ se++i*, you- automobi+e2-oducts

Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 'B er$ent

No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, + er$ent X X X X X Do not 1no06 Cannot say,,,,,,,,,,,,,,,

,,,,,,,,, *- er$ent

51hat ty2e o/ ad3e-tisi*, ;i++ be he+2/u+ i* i*c-easi*, sa+abi+ity o/ you- auto2-oducts

Produ$t Se$ifi$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 8' er$ent

Comany Se$ifi$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ** er$ent

Persona!ity oriented ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, +- er$ent

Do not 1no0 6 Cannot say ,,,,,,,,,,,,,,,,,,,,,,,,*- er$ent


57/60

'/ Do you thi*. that auto /ai-s a-e e//ecti3e methods o/ sa+e 2-omotio*

Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, BB er$ent

No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, +* er$entDo not 1no06 Cannot say,,,,,,,,,,,,,,,,,,,,,,,,,88 er$ent


58/60

@ Futu-e o/ the automobi+e i*dust-y i* I*dia

The boom 0i!! $ontinue

,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, -B er$ent

The boom is a temorary e$onomi$ situation,,,,,,,,,,,,,,,, +* er$ent

Do not 1no06 Can not say ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, +8 er$entannot say,,,,,,,,,,,,,,,,,,,,,,,,,88 er$ent

B Ma8o- 1ea.*ess o/ Ma-uti Su0u.i7s Ma-.eti*, st-ate,y

#randin4 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, +' er $ent

Pub!i$ity ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ( er$ent

3nfrastru$ture assessment and Deve!oment ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, -- er$ent

C (o; do the Fo-ei,* Automobi+e &om2a*ies a//ect the 2-os2ects o/ the domestic2+aye-s i* the I*dia* ma-.et

8* er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, have redu$ed the rofit mar4in of

Th

e

domesti$ !ayers

B8 er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, have made the automobi!e industry more

$ometitive/

(- er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, do not have si4nifi$ant effe$ts on

Th

e

domesti$ !ayers oeratin4 in the automobi!e industry

( er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, do not 1no0 6 $an not say


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= Ma-uti Su0u.i has a /utu-e ,-o;th You o2i*io*

-B er$ent ,,,,,,,,,,,,,,,,,,,, :aruti Suu1i is 4radua!!y sredin4 its 0in4s and

bein4 a very bi4 $omany has the $aa$ity to absorb short term !osses5 hen$e has

a very 4ood rose$t for the future mar1et in 3ndia/

*( er$ent ,,,,,,,,,,,,,,,,,,,,,, 3ts future is !i1e any other rivate automobi!e

$omanies in 3ndia

B er$ent ,,,,,,,,,,,,,,,,,,,, do not 1no06 $an not say

? 1hich is the ma8o- /acto- to i*c-ease the sa+e o/ you- 2-oducts

On!y #rand ,,,,,,,,,,,,,,,,,,,,,, +-er$ent

Demand,Su!y fa$tors ,,,,,, 8B er$ent

On!y Wua!ity,,,,,,,,,,,,,,,,,,,,,,, *8 er$ent

Other fa$tors ,,,,,,,,, *B er$ent

Do you thi*. b-a*d ete*sio* is *ecessa-y /o- the com2a*y I/ yes ;hy

- er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Yes

(' er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, No

+ er$ent ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Do not 1no0 6 Can not say


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Rimjhim Jangid (2)

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