Rihannas Loud album digipak uses a limited scale of colour, using mostly reds and pinks. These colours have connotations of love and passion, this could suggest the album will feature songs about falling in love. The images within the digipak are mid shots of Rihanna herself, this establishes immediately the music artist and style of music. The images are edited emphasise the bold colours within the mise en scene, although the colours are subtle they are still emphasised through the edit.

The red lips and red hair compliment each other and these features are commonly exaggerated within posters, music videos and films. The colours and images suggest that the album is aimed at teenage girls. The imagery also uses roses, stereotypically linked to the female gender and love music genre. I do not feel the digipak contains any narrative, I think it's just about Rihanna having fun. The expression in Rihannas face suggest she could be upset, with her eyes closed. The White non serif font is complimentary to the photographs used, making the digipak look elegant. The font works well with the imagery and makes the digipak look slightly artistic.

The image at the top is of Rihanna lay in a bed of roses. It could be emplied that she is trying to portray a message as roses have thorns even though they look nice. Overall I think Rihanna successfully emphasises the representation of woman being delicate or fragile, like the roses. Although she could be saying that women are strong, metaphorically lying in a bed of roses.