Rihanna ‘loud’

digipak analysis

Front cover•The front cover of Rihannas album ‘Loud’ uses bold colours and a simplistic layout. The extreme close up shot of her face shows the audience who the artist is and allows us to make inferences about her as an artist from her appearance.•Her make up is very simplistic apart from her bold, red lipstick. This fits in with the colour scheme of the album and matches her hair, tying the front cover together. The colour red has connotations of romance and sex which sassure would say is a signifier as this represents the music within the album.

•We can see that she isn’t wearing any clothes in this picture which Laura Murely would say is because she has been subject of the male gaze, as she is a woman in front of the camera she has been sexualised. However, this could be a conscious choice to show that she and her music are edgy and moder, fitting alongside her unconventional hair colour and tattoo on her neck.•The only writing on the album is the album name ‘loud’ this is written in thin sans serif white font and is spaced out to fill the space across the bottom of the album. This allows it to stand out and be effective.

Back cover• The back cover of ‘Loud’ fits the same theme as

the front cover. It does however have more text on it, including a list of all the songs featured in the album. It also includes information such as her record label ‘DEF JAM’ and her name ‘Rihanna’ which isn’t featured on the front cover.

•The picture of her in the background allows us to see more of her that on the front cover and this again shows her in minimal clothing but is used to attract the audience as men will like to look at her and women will want to be like her. •The features on this back cover are very conventional as things like a track list, record lable, websites linked to the artist and a barcode are all used on normal albums and this makes it easy to understand and also look professional.

The CD• The CD for this album is made to look like a

rose which could symbolise womenhood and love. This fits with the theme of her album as songs such as ‘only girl in the world’ is empowering to women and songs like ‘S&M’ are more about sex and love.

• The CD also has her name, the album name and names of people involved with the making of the CD on and this is useful as if it were to be lost from its casing you could still tell who's album it was.

• The colour pink also fits with the colour scheme of the album as muted pink and red colours.

The inside pages• The inside pages of her digipak are similar

to the front and back cover as well as the CD. She is shown to be lying on a bed of roses as well as holding roses. The red from the flowers fits in with the colour of her hair and her lips. Roses and the colour red often symbolise romance and tragedy which is a theme of the music in this album.

• She is wearing a neutral outfit which allows the other colours in the picture to stand out and also show that she is not pretending to be anything else but herself and this makes her seem like a more relatable artist who audiences can empathise with.