Richard Denny 1

Inspiring People to Greater Achievement www.richarddenny.co.uk

The Master Keys

of

Effective Selling


Richard Denny

Business Growth Specialist


The changes, challenges and opportunities


The four ages of power


Customer led and

sales driven

The Winning Culture


Customer care for business growth


There are only four ways to grow a business

•Increase your number of customers

•Increase your average transaction value

•Increase the frequency of repurchase

•Acquisition


•A no is only a no not today

•People buy people

•Ask the right questions

•Don’t sell your product, sell the result

•Be proud of your price

•Be a solution provider

•Product knowledge is essential

The Keys to Effective Selling


What is customer care?


Satisfied customers will lose you money


Have fans not customers


The Circle of Success


Knowledge


Knowledge Skills


Knowledge Skills

?


Knowledge Skills

Attitude


Management or Leadership?


What sort of manager would you like to be managed by?


Manipulation or motivation?


The 10 Laws of Motivation


1. You have to be motivated to motivate


2. Motivation requires a goal


3. Motivation requires recognition


4. Motivation once established does not last


5. Participation motivates people


6. Seeing ourselves progressing motivates us


7. Challenge only motivates if you can win


8. Everybody has a motivational fuse


9. Group belonging motivates


10. Inspired leadership is motivational


It’s desire not ability that determines your success


Set some goals


Be positive not negative


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Thought for the Day

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Richard Denny

at www.richarddenny.co.uk

Conference Ending CD.ppt#1. Slide 1

Richard Denny 1

Sales

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