Richard Attias and Associates

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RICHARD ATTIAS & ASSOCIATES!Company Overview


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Our Mission

Richard Attias & Associates is a global brand positioning firm.

| Private Consultancy | Idea Initiatives |

| Live Experiences |

Our mission is to help leaders, corporations and nations build

their global influence, catalyze innovation and lead the

global exchange of ideas.

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Our Founder

Richard Attias!Chairman & CEO!

Richard Attias is the world's top community builder for the "thinking elite". Over the last two

decades, he has built a matchless reputation for helping nations, organizations andcorporations catalyze the global exchange of ideas.

This talent for anticipating the most pressing issues of our time, activating global networks of thoughtleaders, and inspiring innovation is based on his unique experience developing some of the mostinfluential gatherings of global leaders in the last 20 years including the World Economic Forum inDavos; the Clinton Global Initiative; the Middle East Peace Summit in Jordan; the Dalian EconomicSummit in China; and the signature of the General Agreement on Tariffs and Trade (GATT) in Marrakech,

and most recently the Asia-Pacific Economic Cooperation (APEC) Summit in Hawaii in November, 2011.

Attias is also the founder and chairman of The New York Forum, an annual invitation-only forum for global CEOs, economists andbusiness leaders to share ideas and provide recommendations for new business models in a post-crisis world. He is also theChairman of Columbia University's Center on Capitalism and Society; formed in 2002 to study the workings of well-functioningmodern economies, understand how these economies got their dynamism, and how this dynamism impacts employment, amongother topics.

Prior to establishing his base in New York, Attias served as a special advisor in 2008 to the Emirate of Dubai to devise acomprehensive strategy to make the city a destination for major conferences, and cultural and sporting events. This role followed

nearly a decade at Publicis Groupe, where he is credited with creating the first worldwide events network Publicis Events Worldwidein 2004, before ultimately being named Chairman of PublicisLive in 2007. With a staff of more than 600 employees, Attias specializedin the conception and production of international conferences and high-profile events.

Richard Attias is a global citizen, born in Fez, Morocco with a degree in civil engineering and a Masters in mathematics and physics.He is fluent in English, Arabic and French and, although he is currently based in New York, he travels regularly across Europe, Asia,Latin America and the Middle East.


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Our DNA

Success is correlated to identifying,

developing and maintaining close working

relationships with likeminded leaders in

different countries on multiple continents.

Richard Attias has been instrumental in

building these cross-border relationships and

can visualize the global connections thatmake up the global DNA. Our unique abilityto monitor and measure the mood and

appetite of different countries and their impacton one another allows us to help our clients

succeed locally and navigate globallly.

We differentiate ourselves by how we conduct ourselves with our

clients. Ethic is our backbone because we value personal

relationships above all else. We treat our clients with complete

respect, transparency and accountability. We are proud andconfident in our abilities, yet humble in how we offer them our

services.

Our clients are individual leaders on a mission

and recognize that each organization or nation

reflects their personal vision and values. Ourexperience operationg in different countries, and

our close working relationships with their

corporate, political and civil leaders, allows us to

understand the norms and culture that governthe operating landscape within each country,

giving us the ability to decipher the code

necessary to help leaders successfully navigateeach.

We believe that nothing happens by

chance: everything must be meticulously

designed and engineered to able to

function effectively. This engineering

concept lies at the core of our approach

and DNA. We engineer live and dynamicprograms that expand our clients global

influence and transforn their visions into

sustainable realities. Our work will leave a

lasting footprint on our clientsown DNA.

By bringing together leaders from various countries, industries and

disciplines, and challenging them on the pressing opportunities of today

and tomorrow. RAA has at its core the ability to predict futuretrends andidentify the parameters that will shape tomorrows landscape. We workto position our clients ahead of that curve. We are always forward

thinking and always looking to the future.

WORLDLY! AUTHENTIC! ENGINEERING!

ETHIC! PIONEER!

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Our Expertise

Using our strategic and operational

expertise, we craft unforgettable

experiences: interactive platforms,

living laboratories of human capital,

and historic cultural exchanges that

help foster positive change for theglobal community.

Leadership in the 21st century is not as much

about creating knowledge, as it is about being

able to organize it, contextualize and from it,

derive informed and inspired insights.

We work closely and discreetly with corporate

and political leaders to develop strategic

communication programs that establish their

competitive positioning, expand their global

reach and influence, and manage their brands

and reputations in order to move their agendasforward measurably.

LIVE EXPERIENCES! PRIVATE CONSULTANCY!

IDEA INITIATIVES!

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Pioneers in Global Positioning

Producing and founding hundreds of globalevents has allowed RAA to develop aprecise understanding of what foreigninvestors need as they navigate investmentopportunities

Experts in Africa and the Middle East

The World Economic Forum (Davos, Switzerland)

Clinton Global Initiative (New York City, USA)

APEC CEO Global Summit (Honolulu, USA)

Annual Meeting of the African Development Bank(Marrakech, Morocco)

New York Forum Africa (Libreville, Gabon)

11th Islamic Conference (Dakar, Senegal)

Arab Strategy Forum (Dubai, UAE)

The Education Project (Manama, Bahrain)

Business Investment in Qatar (New York, USA)

Global Food Security Forum (Rabat, Morocco)

Doha GOALS (Doha, Qatar)

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APPENDIX

Our Body of Work


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Venue Petra,Jordan

Typeofproject ConferenceofNobelPrizeLaureates

Projectdates 2005,2006&2007

Audience 50NobelPrizeLaureatesandworldopinionleaders.

Dura6onofproject 6months

development

Workandservicesundertaken

CreaDon,producDon,invitaDon&logisDcs,equipmentandsupplyandprovidedinstallaDon.

ArDsDcdirecDon.

Galainner,ConstrucDonofaplaormandstageattheanDquesiteofLilePetra.

30tonsofequipmentdeliveredbyMilitaryairliQ.

Why?

TheKingdomofJordanaskedRichardAVastocreateanhighlycontentandacDonorientedInternaDonal

Conference.TheideaandthegeneralconceptwassuccessfullydevelopedbyRichardandhisteamwiththehelpof

theNobelFoundaDon.Theimpactofsuchanevent,fromuniquemediaexposure,wastremendousfortheTheKingdom.

Petra Conference of Nobel Laureates

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Petra Conference of Nobel Laureates

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11th Islamic Conference, Dakar, Senegal

Venue akar,Senegal

Typeofproject TheOrganizaDonoftheIslamicConference(OIC)groupstogether57memberstateswiththecommonaimsofstrengtheningsolidaritybetweenthem,increasingcooperaDoninsocial,poliDcal,economic,culturalandscienDficfields,andpromoDngpeace.Itmeetsonceeverythreeyearsinadifferentmemberstate.

Projectdates from8-14March2008

Audience 32headsofstate,2700delegatesandaround6000parDcipantsincludingsupportstaff.

Workandservicesundertakenandprovided

TheSenegalesegovernmentcalledtoadvisefromtheveryearlyplanningstages.PreparaDonsforthisimportanteventinvolvedforSenegalnotonlycompletelyrefiVngtheconferencecentreaccordingtobestpracDces,butalsocreaDng25kmofnewroads,1500newhotelroomsandtheredevelopmentoftheseafront.TwolargeshipsweremooredintheporttoprovideaddiDonalaccommodaDon.ASenegalesePavilionwasconstructedattheconferencecentreand,attheairport,aspeciallydesignedIPwelcomeloungewasprovidedforarrivingdelegateswhiletheirpassportsandluggagewerefast-trackedthroughsecurity.

ClientFeedback/ImpactAlthoughtheproducDonofsuchaneventwasatruechallengefortheExperienceteam,inacountrywhichneverorganizedalargeofficialinternaDonalconference,thesuccesswasundisputable.RichardAVasanditsteamwaswarmlyandofficiallycongratulatedbythePresidentofSenegalandtheIslamicConferenceOrganizaDon.

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11th Islamic Conference, Dakar, Senegal

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World Economic Forum

Venue avos,Switzerland

Typeofproject RichardA*aswasaskedin1995toreinventtheallproduconof

theDavosForum.HefoundedGlobalEventManagementinPartnershipwithKlaus

Schwab,thansoldpartofitin1998toPublicisGroupand100%oftheCompany

brandedPublicisEventsandPublicisLivein2008.

AspartnertotheWEF,itsexclusiveeventsagencyfortheAnnualMeeDng(andregionalmeeDngsaroundtheworld

on5conDnents).

Projectdates Januaryofeachyear,plusregionalsummits,15eventsofaround1000delegatesallaroundthe

world.

Audience about5,000topIPsandguests,includingseveralHeadsofState.


Manageallplanning,logisDcsandon-siteoperaDons

1weekinavos,includingthemeeDngandoutsideevents(800sessionsmanagementin5days) PlenarypresentaDons,concurrentsessions,workshops,privatemeeDngs AccommodaDons&LogisDcs:Hotelcontractsandroomallotments,Airlinecontractsforfreightandpersons,

Transfers,Security LogisDcsandequipment:Overalldecorandsignageofcongresscenter,Sessionsound,light,video,staging

producDon

Catering,Entertainment,soires,F&B ParDcipantServices:WelcomeandinformaDondesks,ExecuDvestaff,BusinessanddocumentaDoncenter,

-CyberLounge,Messagingandon-sitetelecommunicaDons

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World Economic Forum

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Venue NewYork,USA

Typeofproject AspartnertoClintonFoundaDon,creaDonandproducDonofthe1stediDonoftheinternaDonalconference.

Projectdates Createdin2005

Audience Around200speakers,headofStates,NobelLaureates.

WorkandservicesundertakenandprovidedCreaDonofconceptandstructure

Branding,MarkeDngandpromoDon Sponsorship Programmanagement LogisDcs TechnicalProducDon

ClientFeedback/ImpactAlthoughtheClintonFoundaDonfeedbackwasexcellentandthe1stediDonafantasDcsuccess,RichardAVashadtoendtherelaDonshipwiththeFoundaDon.ThesizeandthereputaDonoftheeventhasgrowingsinceitsincepDon2010isthe5thanniversaryoftheClintonGlobalIniDaDve.

Richard Attias was asked by the Clinton Foundation to create

a concept of an event to support the mission of theFoundation. Richard came with the concept of the ClintonGlobal Initiative and created the branding, the set up and defined the action driven forum.

Richard Attias had to end the relationship with Clinton Global Initiative, on WEF request to avoid a

potential conflict of interest with Davos!

Clinton Global Initiative

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Clinton Global Initiative

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Venue ubai,UAE

Typeofproject InternaDonalConference

Projectdates ec.4th-6th,2006

Audience Around350mostlylocalandinternaDonalbusinessdelegates,localheadofstates


development

Forumsvision

TheForumwassettobeadialogue,adebate,andanetwork,thatwouldcreatenewopportuniDesforpeace,

progress,andprosperityfortheMiddleEastandfuture.


ProducDon(esign,Technical,logisDcs), ReservaDonCenterforalldelegates SpecialcareforIPs

Arab Strategy Forum

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Venue Manama,Bahrain


Projectdates Oct.2009,2010

Audience 400localandinternaDonalparDcipants,includingseveralHeadsofState,andCabinetMinisters


development

Forumsvision

TocreateopendebatesamongeducaDonexpertsandgovernmentleadersfromdiverseculturesandbackgrounds.To

createaneducaDoncommunitythathastheabilitytomakechangehappen,byintegraDngnewmethodsandtools

withintheirowninsDtuDons.


ProducDon(esign,Technical,logisDcs), ReservaDonCenterforalldelegates SpecialcareforIPs

The Education Project

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The Education Project

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Venue NewYork,USA


Projectdates June,2010,2011

Audience 500topCEOs,hedgefundmanagers,privateequityleaders,sovereignfundsleaders.


development

Forumsvision

Tocreateandproducetheveryfirst100%economicforum,withaninnovaDveanddifferentformat,orientedtowards

concretesoluDonstoglobaleconomicproblems.


ProducDon(esign,Technical,logisDcs), ReservaDonCenterforalldelegates Program SpecialcareforIPs

The New York Forum

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The New York Forum

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Venue New York, USA

Type of project International Conference

Project dates Apr, 7th 8th, 2011

Audience 1 200 delegates US Leaders and Qatari

Duration of project 2 monthsdevelopment

Forums vision A political and economical forum to facilitate interaction between US leaders and Qatari, in order to promote

investments.

Work and services undertaken and provided

Production (Design, Technical, logistics), Reservation Center for all delegates Special care for VIPs

Business Investment in Qatar Forum

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RICHARD ATTIAS & ASSOCIATES


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Business Investment in Qatar Forum

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Venue New York, USA

Type of project One-day conference

Project dates Sept 21 2011 / Sept 13 2012

Audience Policymakers, educators, heads of school districts, tech start-ups and innovators,

foundations, hedge funds, teachers,

Duration of project 6 months

development

Forums vision

In 2011, the theme was bringing technology into the classroom; in 2012 it was building a better teacher. The

conference debates (and showcases) what the schools of tomorrow look like, how teaching and educationmust evolve, and how learning methods are changing with technology.


Programme creation, speaker acquisition Delegate acquisition Production (Design, Technical, logistics), Reservation Center for all delegates Special care for VIPs Project management

New York Times- Schools for Tomorrow

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New York Times- Schools for Tomorrow

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Venue Hawaii, USA


Project dates Nov, 10th - 12th, 2011

Audience 35 Heads of State and 1.500 heads of corporations and

policy-makers including ministers of foreign affairs and trade.

Duration of project 6 months

development

Forums vision

The APEC CEO Summit is Asia-Pacifics premier business event, attracting thousands of economic and

business leaders from around the region and beyond.

Work and services undertaken and provided Programme consultation Speaker and VIP management Production (Design, Technical, logistics) Sponsor on-site co-ordination

APEC- CEO Global Summit

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APEC- CEO Global Summit

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Venue Rabat, Morocco


Project dates March, 6th - 7th, 2012

Audience 400 experts, officials, farmers, NGO representatives and other key stakeholders


Forums visionThe Global Food Security Forum is an initiative focused on innovation, investment and new thinking on the

challenges of Food Security. It brings together a high level and multi-disciplinary group of experts, leaders,

practitioners and stakeholders from South and North for frank debate and action-oriented collaboration.

Work and services undertaken and provided Production (Design, Technical, logistics), Reservation Center for all delegates Special care for VIPs

Global Food Security Forum- Annual Meeting

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Global Food Security Forum- Annual Meeting

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Venue Libreville, Gabon


Project dates June, 8th-10th, 2012

Audience Investors, policymakers, government, corporations, entrepreneurs


Forums vision

The New York Forum is the leading pan-African forum uniting all generations of decision-makers,entrepreneurs and experts to collaborate on the emergence of a winning, innovative, stable and leading Africa.


Programme creation, speaker acquisition Delegate acquisition Production (Design, Technical, logistics), Reservation Center for all delegates Special care for VIPs Project management

The New York Forum AFRICA

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The New York Forum AFRICA

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Doha GOALS

Richard Attias and Associates

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