Richard Attias Associates

RICHARD ATTIAS & ASSOCIATES!Company Overview


Our Mission

Richard Attias & Associates is a global brand positioning firm. | Private Consultancy | Idea Initiatives |

| Live Experiences |

Our mission is to help leaders, corporations and nations build

their global influence, catalyze innovation and lead the

global exchange of ideas.

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Our Founder

Richard Attias!Chairman & CEO!

Richard Attias is the world's top community builder for the "thinking elite". Over the last two decades, he has built a matchless reputation for helping nations, organizations and corporations catalyze the global exchange of ideas. This talent for anticipating the most pressing issues of our time, activating global networks of thought leaders, and inspiring innovation is based on his unique experience developing some of the most influential gatherings of global leaders in the last 20 years including the World Economic Forum in Davos; the Clinton Global Initiative; the Middle East Peace Summit in Jordan; the Dalian Economic Summit in China; and the signature of the General Agreement on Tariffs and Trade (GATT) in Marrakech, and most recently the Asia-Pacific Economic Cooperation (APEC) Summit in Hawaii in November, 2011.

Attias is also the founder and chairman of The New York Forum, an annual invitation-only forum for global CEOs, economists and business leaders to share ideas and provide recommendations for new business models in a post-crisis world. He is also the Chairman of Columbia University's Center on Capitalism and Society; formed in 2002 to study the workings of well-functioning modern economies, understand how these economies got their dynamism, and how this dynamism impacts employment, among other topics. Prior to establishing his base in New York, Attias served as a special advisor in 2008 to the Emirate of Dubai to devise a comprehensive strategy to make the city a destination for major conferences, and cultural and sporting events. This role followed nearly a decade at Publicis Groupe, where he is credited with creating the first worldwide events network Publicis Events Worldwide in 2004, before ultimately being named Chairman of PublicisLive in 2007. With a staff of more than 600 employees, Attias specialized in the conception and production of international conferences and high-profile events. Richard Attias is a global citizen, born in Fez, Morocco with a degree in civil engineering and a Masters in mathematics and physics. He is fluent in English, Arabic and French and, although he is currently based in New York, he travels regularly across Europe, Asia, Latin America and the Middle East.


Our DNA

Success is correlated to identifying, developing and maintaining close working relationships with likeminded leaders in different countries on multiple continents. Richard Attias has been instrumental in building these cross-border relationships and can visualize the global connections that make up the global “DNA.“ Our unique ability to monitor and measure the mood and appetite of different countries and their impact on one another allows us to help our clients succeed locally and navigate globallly.

We differentiate ourselves by how we conduct ourselves with our clients. Ethic is our backbone because we value personal relationships above all else. We treat our clients with complete respect, transparency and accountability. We are proud and confident in our abilities, yet humble in how we offer them our services.

Our clients are individual leaders on a mission and recognize that each organization or nation reflects their personal vision and values. Our experience operationg in different countries, and our close working relationships with their corporate, political and civil leaders, allows us to understand the norms and culture that govern the operating landscape within each country, giving us the ability to decipher the code necessary to help leaders successfully navigate each.

We believe that nothing happens by chance: everything must be meticulously designed and engineered to able to function effectively. This engineering concept lies at the core of our approach and DNA. We engineer live and dynamic programs that expand our client’s global influence and transforn their visions into sustainable realities. Our work will leave a lasting footprint on our clients’own DNA.

By bringing together leaders from various countries, industries and disciplines, and challenging them on the pressing opportunities of today and tomorrow. RAA has at its core the ability to predict future trends and identify the parameters that will shape tomorrow’s landscape. We work to position our clients ahead of that curve. We are always forward –thinking and always looking to the future.

WORLDLY! AUTHENTIC! ENGINEERING!

ETHIC! PIONEER!

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Our Expertise

Using our strategic and operational expertise, we craft unforgettable experiences: interactive platforms, living laboratories of human capital, and historic cultural exchanges that help foster positive change for the global community.

Leadership in the 21st century is not as much about creating knowledge, as it is about being able to organize it, contextualize and from it, derive informed and inspired insights.

We work closely and discreetly with corporate and political leaders to develop strategic communication programs that establish their competitive positioning, expand their global reach and influence, and manage their brands and reputations in order to move their agendas forward measurably.

LIVE EXPERIENCES! PRIVATE CONSULTANCY!

IDEA INITIATIVES!

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Pioneers in Global Positioning

Producing and founding hundreds of global events has allowed RAA to develop a precise understanding of what foreign investors need as they navigate investment opportunities

Experts in Africa and the Middle East

The World Economic Forum (Davos, Switzerland) Clinton Global Initiative (New York City, USA) APEC – CEO Global Summit (Honolulu, USA)

Annual Meeting of the African Development Bank (Marrakech, Morocco) – May 2013 New York Forum Africa (Libreville, Gabon) 11th Islamic Conference (Dakar, Senegal) Arab Strategy Forum (Dubai, UAE) The Education Project (Manama, Bahrain) Business Investment in Qatar (New York, USA) Global Food Security Forum (Rabat, Morocco) Doha GOALS (Doha, Qatar)

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Our Body of Work!


Venue Petra, Jordan

Type of project Conference of Nobel Prize Laureates

Project dates 2005, 2006 & 2007

Audience 50 Nobel Prize Laureates and world opinion leaders.

Dura6on of project 6 months development

Work and services undertaken CreaDon, producDon, invitaDon & logisDcs, equipment and supply and provided installaDon. ArDsDc direcDon. Gala Dinner, ConstrucDon of a plaLorm and stage at the anDque site of “LiNle Petra”. 30 tons of equipment delivered by Military airliQ.

Why? The Kingdom of Jordan asked Richard AVas to create an highly “content and acDon oriented” InternaDonal Conference. The idea and the general concept was successfully developed by Richard and his team with the help of the Nobel FoundaDon. The impact of such an event, from unique media exposure, was tremendous for the The Kingdom.

Petra Conference of Nobel Laureates

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Petra Conference of Nobel Laureates

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11th Islamic Conference, Dakar, Senegal

Venue Dakar, Senegal

Type of project The OrganizaDon of the Islamic Conference (OIC) groups together 57 member states with the common aims of strengthening solidarity between them, increasing cooperaDon in social, poliDcal, economic, cultural and scienDfic fields, and promoDng peace. It meets once every three years in a different member state.

Project dates from 8-‐14 March 2008

Audience 32 heads of state, 2700 delegates and around 6000 parDcipants including support staff.

Work and services undertaken and provided The Senegalese government called to advise from the very early planning stages. PreparaDons for this important event involved for Senegal not only completely refiVng the conference centre according to best pracDces, but also creaDng 25 km of new roads, 1500 new hotel rooms and the redevelopment of the seafront. Two large ships were moored in the port to provide addiDonal accommodaDon. A Senegalese Pavilion was constructed at the conference centre and, at the airport, a specially designed VIP welcome lounge was provided for arriving delegates while their passports and luggage were fast-‐tracked through security.

Client Feedback/Impact Although the producDon of such an event was a true challenge for the Experience team, in a country which never organized a large official internaDonal conference, the success was undisputable. Richard AVas and its team was warmly and officially congratulated by the President of Senegal and the Islamic Conference OrganizaDon.

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11th Islamic Conference, Dakar, Senegal

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World Economic Forum Venue Davos, Switzerland

Type of project Richard A*as was asked in 1995 to reinvent the all produc9on of the Davos Forum. He founded Global Event Management in Partnership with Klaus Schwab, than sold part of it in 1998 to Publicis Group and 100% of the Company branded Publicis Events and Publicis Live in 2008. As partner to the WEF, its exclusive events agency for the Annual MeeDng (and regional meeDngs around the world on 5 conDnents).

Project dates January of each year, plus regional summits, 15 events of around 1000 delegates all around the world.

Audience about 5,000 top VIPs and guests, including several Heads of State.

Work and services undertaken and provided Manage all planning, logisDcs and on-‐site operaDons –  1 week in Davos, including the meeDng and outside events (800 sessions management in 5 days) –  Plenary presentaDons, concurrent sessions, workshops, private meeDngs … –  AccommodaDons & LogisDcs: Hotel contracts and room allotments, Airline contracts for freight and persons,

Transfers, Security –  LogisDcs and equipment: Overall decor and signage of congress center, Session sound, light, video, staging

producDon –  Catering, Entertainment, soirées, F&B –  ParDcipant Services: Welcome and informaDon desks, ExecuDve staff, Business and documentaDon center,

-‐ Cyber Lounge, Messaging and on-‐site telecommunicaDons

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World Economic Forum

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Venue New York, USA Type of project As partner to Clinton FoundaDon, creaDon and producDon of the 1st ediDon of the internaDonal conference. Project dates Created in 2005 Audience Around 200 speakers, head of States, Nobel Laureates …. Work and services undertaken and provided CreaDon of concept and structure

–  Branding, MarkeDng and promoDon –  Sponsorship –  Program management –  LogisDcs –  Technical ProducDon

Client Feedback/Impact Although the Clinton FoundaDon feedback was excellent and the 1st ediDon a fantasDc success, Richard AVas had to end the relaDonship with the FoundaDon. The size and the reputaDon of the event has growing since its incepDon … 2010 is the 5th anniversary of the Clinton Global IniDaDve.

Richard Attias was asked by the Clinton Foundation to create a concept of an event to support the mission of the Foundation. Richard came with the concept of the Clinton Global Initiative and created the branding, the set up and defined the action driven forum. Richard Attias had to end the relationship with Clinton Global Initiative, on WEF request to avoid a potential conflict of interest with Davos!

Clinton Global Initiative

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Clinton Global Initiative

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Venue Dubai, UAE

Type of project InternaDonal Conference

Project dates Dec. 4th-‐6th, 2006

Audience Around 350 mostly local and internaDonal business delegates, local head of states


Forum’s vision The Forum was set to be a dialogue, a debate, and a network, that would create new opportuniDes for peace, progress, and prosperity for the Middle East and future. Work and services undertaken and provided –  ProducDon (Design, Technical, logisDcs), –  ReservaDon Center for all delegates –  Special care for VIPs

Arab Strategy Forum

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Venue Manama, Bahrain


Project dates Oct. 2009, 2010

Audience 400 local and internaDonal parDcipants, including several Heads of State, and Cabinet Ministers


Forum’s vision To create open debates among educaDon experts and government leaders from diverse cultures and backgrounds. To create an educaDon community that has the ability to make change happen, by integraDng new methods and tools within their own insDtuDons.

Work and services undertaken and provided –  ProducDon (Design, Technical, logisDcs), –  ReservaDon Center for all delegates –  Special care for VIPs

The Education Project

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The Education Project

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Venue New York, USA


Project dates June, 2010, 2011

Audience 500 top CEOs, hedge fund managers, private equity leaders, sovereign funds leaders.


Forum’s vision To create and produce the very first 100% economic forum, with an innovaDve and different format, oriented towards concrete soluDons to global economic problems. Work and services undertaken and provided –  ProducDon (Design, Technical, logisDcs), –  ReservaDon Center for all delegates –  Program –  Special care for VIPs

The New York Forum

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The New York Forum

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Venue New York, USA

Type of project International Conference

Project dates Apr, 7th – 8th, 2011

Audience 1 200 delegates – US Leaders and Qatari

Duration of project 2 months development

Forum’s vision A political and economical forum to facilitate interaction between US leaders and Qatari, in order to promote investments.

Work and services undertaken and provided ð  Production (Design, Technical, logistics), ð Reservation Center for all delegates ð  Special care for VIPs

Business Investment in Qatar Forum

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Business Investment in Qatar Forum

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Venue New York, USA

Type of project One-day conference

Project dates Sept 21 2011 / Sept 13 2012

Audience Policymakers, educators, heads of school districts, tech start-ups and innovators, foundations, hedge funds, teachers,


Forum’s vision In 2011, the theme was bringing technology into the classroom; in 2012 it was building a better teacher. The conference debates (and showcases) what the schools of tomorrow look like, how teaching and education must evolve, and how learning methods are changing with technology. Work and services undertaken and provided ð  Programme creation, speaker acquisition ð Delegate acquisition ð  Production (Design, Technical, logistics), ð Reservation Center for all delegates ð  Special care for VIPs ð  Project management

New York Times- Schools for Tomorrow

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New York Times- Schools for Tomorrow

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Venue Hawaii, USA


Project dates Nov, 10th - 12th, 2011

Audience 35 Heads of State and 1.500 heads of corporations and policy-makers including ministers of foreign affairs and trade.


Forum’s vision The APEC CEO Summit is Asia-Pacific’s premier business event, attracting thousands of economic and business leaders from around the region and beyond. Work and services undertaken and provided ð  Programme consultation ð  Speaker and VIP management ð  Production (Design, Technical, logistics) ð  Sponsor on-site co-ordination

APEC- CEO Global Summit

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APEC- CEO Global Summit

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Venue Rabat, Morocco


Project dates March, 6th - 7th, 2012

Audience 400 experts, officials, farmers, NGO representatives and other key stakeholders


Forum’s vision The Global Food Security Forum is an initiative focused on innovation, investment and new thinking on the challenges of Food Security. It brings together a high level and multi-disciplinary group of experts, leaders, practitioners and stakeholders from South and North for frank debate and action-oriented collaboration.

Work and services undertaken and provided ð  Production (Design, Technical, logistics), ð Reservation Center for all delegates ð  Special care for VIPs

Global Food Security Forum- Annual Meeting

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Global Food Security Forum- Annual Meeting

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Venue Libreville, Gabon


Project dates June, 8th-10th, 2012

Audience Investors, policymakers, government, corporations, entrepreneurs


Forum’s vision The New York Forum is the leading pan-African forum uniting all generations of decision-makers, entrepreneurs and experts to collaborate on the emergence of a winning, innovative, stable and leading Africa. Work and services undertaken and provided •  Programme creation, speaker acquisition •  Delegate acquisition •  Production (Design, Technical, logistics), •  Reservation Center for all delegates •  Special care for VIPs •  Project management

The New York Forum AFRICA

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The New York Forum AFRICA

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Doha GOALS

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Richard Attias Associates

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