Rhone Resch | Trends in Solar Energy Technology and Costs | 2014 Solar Symposium

Rhone ReschSolar Energy Industries Association

President & CEO

The U.S. Solar Energy Industry: Powering America

About SEIA• Founded in 1974

• U.S. National Trade Association for Solar Energy• 1,000 member companies from around the world• Members from across 50 states• Largest companies in the world as well as small

installers• Our Mission: Build a strong solar industry to power

America

• Our Goal: 10 gigawatts (GW) of annual installed solar capacity in the U.S. by 2015

April 8, 2023 © 2014 Solar Energy Industries Association® 2

Solar in America: Strong and Getting Stronger


2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130

1,000

2,000

3,000

4,000

5,000

Yearly U.S. Solar Installations by Market Segment

Residential (PV) Non-residential (PV)Utility (PV) Concentrating Solar Power (CSP)

Insta

lled C

apaci

ty (

MW

)

Solar as an Economic Engine

• Nearly 143,000 American workers in solar – more than double the number in 2009 – at 6,100 companies across the country


Investment in Solar has increased 10x since 2006


2006 2007 2008 2009 2010 2011 2012 2013$0.00

$2,000,000,000.00

$4,000,000,000.00

$6,000,000,000.00

$8,000,000,000.00

$10,000,000,000.00

$12,000,000,000.00

$14,000,000,000.00

Annual Investment in U.S. Solar Installations

Broad-Based Adoption: Homes, Businesses, Schools


Growth in Solar led by Falling Prices


2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 -

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

$-

$2

$4

$6

$8

$10

$12

Insta

lled C

apaci

ty (

MW

)

Avera

ge S

yste

m P

rice

($/W

)

Prices Fall Across all Segments; Near SunShot Goals


Q1 2010

Q2 2010

Q3 2010

Q4 2010

Q1 2011

Q2 2011

Q3 2011

Q4 2011

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Q2 2013

Q3 2013

Q4 2013

Q1 2014

Q2 2014

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

Solar PV Installed Prices, Q1 2010- Q2 2014

Residential Commercial Utility

Sunshot Goal: Residential Sunshot Goal: Commercial Sunshot Goal: Utility

Insta

lled P

V P

rice

($/w

att

)

Continued Growth Across All Market Segments


2010 2011 2012 2013 2014E 2015E 2016E0

1,000

2,000

3,000

4,000

5,000

6,000Installed PV Capacity by Market Segment

Residential Non-Residential Utility

Insta

lled

Cap

acit

y (

MW

dc)

Distributed Generation Grabbing Market Share


2010 2011 2012 2013 2014E 2015E 2016E0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

PV Market Share by Segment

Residential Non-Residential Utility

Another Strong Year Expected in 2014

• Nearly 7.4 GW of solar installations in 2014– 6.5 GW Photovoltaics– 850 MW Concentrating Solar Power– 42% growth over last year– A new installation every 2.5 minutes

• Growth led by continued fall in prices– Q2 2014 prices down 9% from last year; 53% from 2010

• By years end, over 20 GW of solar in U.S.– Enough to power 4 million+ homes– Displace CO2 equivalent to 6 coal power plants,

emissions from 4.8 million vehicles


38% Average Annual Growth Projected through 2016


2010 2011 2012 2013E 2014E 2015E 2016E0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Yearly Photovoltaic Installations 2010-2016E

Q1 Q2 Q3 Q4 Projected

Insta

lled C

apaci

ty (

MW

dc)

53% of Electric Capacity Installed in 1H 2014 from Solar


Solar53%

Natural Gas30%

Wind14%

Other3%

New U.S. Electric Generation Capacity, 1H 2014

Solar Increasingly Important Part of Generation Mix


2010 2011 2012 2013 2014E 2015E 2016E0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

1.8%

Cumulative Solar Electric Installations Solar as % of Total Electric Generation

Insta

lled C

apacit

y (

MW

)

Perc

enta

ge o

f Tota

l G

enera

tion

Bringing Solar to More Communities

• Securitization; new funding pools– opening up markets to new levels of creditworthiness

• Community Solar– Providing opportunities for non-traditional customers

• Group Discount/Solarize Programs– Lowering costs through scale

• SEIA work with Executive Branch– Ensuring banks have incentive to provide financing for solar

installations in low income communities– Encouraging solar deployment on public housing– Continued work to lower soft costs and other barriers to more

affordable solar deployment


Rhone Resch | Trends in Solar Energy Technology and Costs | 2014 Solar Symposium

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