Rexona marketing plan
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Transcript of Rexona marketing plan
![Page 1: Rexona marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061616/558492a0d8b42a05388b488b/html5/thumbnails/1.jpg)
REXONA
GỬI HƯƠNG
CHO GIÓ
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I. IDEA SUMMARY
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II. SCREENING MARKET
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CURRENT POSITION
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•Population: 84m
- Male : 40.845,4 thousand
- Female : 2.274,5 thousand
•Climate : tropical monsoon climate, high temperature and humidity all year round.• Intellectual standard: relatively low and unequal• Average growth rate : 8%/year
•Population: 84m
- Male : 40.845,4 thousand
- Female : 2.274,5 thousand
•Climate : tropical monsoon climate, high temperature and humidity all year round.• Intellectual standard: relatively low and unequal• Average growth rate : 8%/year
6 millions use deordorant
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zuchizuchizuchi
MAIN COMPETITORS
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Core value: mild skin care
Media: TV, newspaper
Seems to dedicate to WOMEN with its charming name…
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Main objective: young female
students
Outstanding style: young and
colorful…Media:
magazines…
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POSITIONING STRATEGY
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to touch the star …
…like it right…
… at your hands
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…that dancing in the moonlight…
…. on the stage…
… with enormous purple pin
wheel..
… with strong wind touching your hair…
…is so…
WONDERFUL
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It’s such an impressive stage….
….with enormous pin wheel..
….and full of purple balloons…
….and hundreds of people passionately dancing
Does it deserve you
DANCING ?
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seen millions of purple balloons…….flying up to the starry night sky…
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ROMANTIC
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those ROMANTIC things
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a CHANCE…
to to
touch touch
the the
skysky
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…for you to show off… …your beautiful body moves
A dream stage…
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The beautiful scene… ….of thousands of
balloon…. … flying
up to the sky
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When we think of REXONA
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ROMANCE
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1.Event
2.PR campaign
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- Classical dancing
- 50 pro – couples
- free dance for audience
- open designed stage with pin
wheel, rounded shape & balloons
- flagrance from many kinds of
flowers
Dancing under the moonlight
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- Held at the end of event- 1000 balloons flying up to the sky
BALLOON FESTIVAL
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The place to present and sell
products
Products are hang up to the tree by
purple ribbon
3 friendly consultants to give
customers advice
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- Attendants have a chance to take free photograph
- Take advantage of the camera given
- Have beautiful print ads to upload to blog
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People are encouraged to attend the
event because they have a chance to
see the sky through telescope totally
free
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BLO
G
LEAFLET
POSTER
MEANS
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SAMPLE OF LEAFLET Exemplify the model of a pin wheel
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V. FINANCIAL CASE
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CAPITAL
20.000.000 + 1 camera
Utilization
Order Content Quality Unit price Sum
1 Stage 1 2,000,000 2,000,000
2 Sound and light system 1 6,000,000 6,000,000
3 Rent monacanh 5 50,000 250,000
4 Huge pin wheel 6 100,000 600,000
5 Balloon 1000 2,500 2,500,000
6 Free advice 3 100,000 300,000
7 Endoscope 50 2,500 125,000
8 Projector 1 300,000 300,000
9 foster for dancing 60 30,000 1,800,000
10 Electricity 1 1,000,000 1,000,000
11 Potential problem 1 1,500,000 1,500,000
12
Invitation + Leaflet + Hoarding
Invitation 100 3,000 300,000
Leaflet 4000 150 600,000
Hoarding 20 8,000 160,000
SUM 17,435,000