8/6/2019 Rexona Marketing Plan3376

1/35

REXONA

GIHNG

CHOGI

8/6/2019 Rexona Marketing Plan3376

2/35

I. IDEA SUMMARY

8/6/2019 Rexona Marketing Plan3376

3/35

8/6/2019 Rexona Marketing Plan3376

4/35

CURRENT POSITION

8/6/2019 Rexona Marketing Plan3376

5/35

Population: 84m

- Male : 40.845,4 thousand

- Female : 2.274,5 thousand

Climate : tropical monsoon

climate, high temperature and

humidity all year round.

Intellectual standard: relatively lowand unequal

Average growth rate : 8%/year

6 millionsuse deordorant

8/6/2019 Rexona Marketing Plan3376

6/35

zuchi

zuchi

MAIN COMPETITORS

8/6/2019 Rexona Marketing Plan3376

7/35

Core value:mild skin care

Media: TV,newspaper

Seems to dedicate to

WOMEN with its

charming name

8/6/2019 Rexona Marketing Plan3376

8/35

Main objective:

young female

students

Outstanding

style: young and

colorful

Media:

magazines

8/6/2019 Rexona Marketing Plan3376

9/35

POSITIONING STRATEGY

Style

ROMANTIC

Core value

24H PROTECTION

Objectives

YOUNG COUPLE

Slogan

IT WONT LET

YOU DOWN

8/6/2019 Rexona Marketing Plan3376

10/35

III.CREATINGIDEA

8/6/2019 Rexona Marketing Plan3376

11/35

y

y to touch the star

y

y like it right

at your hands

8/6/2019 Rexona Marketing Plan3376

12/35

y that dancing in the moonlight

y . on the stage

y with enormous purple pin wheel..

y with strong wind touching your hair

y is so

y WONDERFUL

8/6/2019 Rexona Marketing Plan3376

13/35

8/6/2019 Rexona Marketing Plan3376

14/35

Its such an impressive stage.

.with enormous pin wheel..

.and full of purple balloons

.and hundreds of people passionately dancing

Does it deserve you DANCING ?

8/6/2019 Rexona Marketing Plan3376

15/35

8/6/2019 Rexona Marketing Plan3376

16/35

ROMANTIC

8/6/2019 Rexona Marketing Plan3376

17/35

those ROMANTIC things

8/6/2019 Rexona Marketing Plan3376

18/35

aCHANCE

toto

touchtouch

thethe

skysky

8/6/2019 Rexona Marketing Plan3376

19/35

8/6/2019 Rexona Marketing Plan3376

20/35

yfor you to show off

yyour beautiful body moves

A dream stage

8/6/2019 Rexona Marketing Plan3376

21/35

y The beautiful scene

y

y .of thousands of balloon.

flying up to the sky

8/6/2019 Rexona Marketing Plan3376

22/35

When we think of

REXONA

8/6/2019 Rexona Marketing Plan3376

23/35

ROMANCE

8/6/2019 Rexona Marketing Plan3376

24/35

1.Event

2.PR campaign

8/6/2019 Rexona Marketing Plan3376

25/35

Dancing

under

the

moonlig

ht

BalL

-oon

festiv

-al

REXONA

love

Tree

Memor

- able

time

Starry

sky

8/6/2019 Rexona Marketing Plan3376

26/35

- Classical dancing

- 50 pro couples

- free dance for audience

- open designed stage with pin wheel,

rounded shape & balloons

- flagrance from many kinds of flowers

Dancing under

the moonlight

8/6/2019 Rexona Marketing Plan3376

27/35

8/6/2019 Rexona Marketing Plan3376

28/35

The place to present and sell products

Products are hang up to the tree by

purple ribbon

3 friendly consultants to give customers

advice

8/6/2019 Rexona Marketing Plan3376

29/35

- Attendants have a chance to take

free photograph

- Take advantage of the cameragiven

- Have beautiful print ads to

upload to blog

8/6/2019 Rexona Marketing Plan3376

30/35

People are encouraged to attend the event

because they have a chance to see the sky

through telescope totally free

8/6/2019 Rexona Marketing Plan3376

31/35

MEANS

8/6/2019 Rexona Marketing Plan3376

32/35

SAMPLE OF LEAFLET

Exemplify the model of a pin wheel

8/6/2019 Rexona Marketing Plan3376

33/35

SA

MP

LE

OF

PO

ST

ER

8/6/2019 Rexona Marketing Plan3376

34/35

V. FINANCIALCASE

8/6/2019 Rexona Marketing Plan3376

35/35

CAPITAL

20.000.000 + 1 camera

UTILIZATION

Order Content Quality Unit price Sum

1 Stage 1 2,000,000 2,000,000

2 Sound and light system 1 6,000,000 6,000,000

3 Rent monacanh 5 50,000 250,000

4 Huge pin wheel 6 100,000 600,000

5 Balloon 1000 2,500 2,500,000

6 Free advice 3 100,000 300,000

7 Endoscope 50 2,500 125,000

8 Projector 1 300,000 300,000

9 foster for dancing 60 30,000 1,800,000

10 Electricity 1 1,000,000 1,000,000

11 Potential problem 1 1,500,000 1,500,000

12

Invitation + Leaflet + Hoarding

Invitation 100 3,000 300,000

Leaflet 4000 150 600,000

Hoarding 20 8,000 160,000

SUM 17,435,000