Review WordPress vs Ocoos
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Transcript of Review WordPress vs Ocoos
Review WordPress vs Ocoos
An Analytical Bottom-up Approach
Background WordPress
Largest Open-Source Community for Web Development
Built to be a blog and extend to websites through plugins.
Large Set of Plugins + ok for mobile
Web Developer skills required to use
Large update and maintinance costs.
Background Ocoos
Next-Generation Platform (founded in 2012)
Integrated Homepage + eCommerce + Operations
Unique Solution for Service Providers
Unique Solution for B2B Cooperation
What is the Purpose of a Website?
Purpose of a Website
Homepage
Customer Engagement
Business Operations
Services, Support, and Cost
Homepage Requirements for Success
Communicate Company Value Statement, Location, contact info, working hours clearly to the Customer
Communicate Trust through content and independent referrals
Optimize for Search (Newsletter, Calendar, Map, MetaData important)
Optimize for broad range of devices/browsers (mobile critical)
Grades: Homepage Table
OCOOS WORDPRESS
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-in
B2B Recommendations A Not Available
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-in
B2B Recommendations A Not Available
High Degree of Customization grounded in user behavior studies
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-in
B2B Recommendations A Not Available
Highly Customizable, lots of templates. Some Good and some
Bad
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-In
B2B Recommendations A Not Available
Focused on user optimization based on state-of-art of user interaction.
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-In
B2B Recommendations A Not Available
Customer responsible for this function, but a lot of rope to make
ugly websites
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-In
B2B Recommendations A Not Available
Platform Built to easily port to large range of devices and browsers
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-In
B2B Recommendations A Not Available
Some mobile friendly templates, and some not so mobile friendly
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-In
B2B Recommendations A Not Available
Built-in Newsletter, important for SEO
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-In
B2B Recommendations A Not Available
Built-in Blog
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-In
B2B Recommendations A Not Available
Built-in Public Calendar/Map .. Important for SEO
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-In
B2B Recommendations A Not Available
Plug-ins for everything, you maintain/integrate
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-In
B2B Recommendations A Not AvailableAllow Businesses to easily co-market together
Grades: Homepage Table
OCOOS WordPress
Personalized Website B B
User Optimized Website A C
Mobile Website A C
Blog/Newsletter A A
Public Calendar/Map A Plug-In
B2B Recommendations A Not AvailableNot Available
Customer EngagementRequirements for Success
eCommerce Customers can buy your goods.Scheduling Customers can meet with you.Complex Payment Structures (Quote/Postpay, Deposit/POS)Questionnaire/Forms Capture customer informationBuilt-In Messaging Track customer engagementPDF documents (digital signatures, receipts, marketing)
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
On-demand native merchant services available and option to use
PayPal
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
External Integration. Many solutions available, but requires integration.
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Complex Transactions (Deposit/POS, Quote/Postpay, etc)
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Not Available
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Useful for Demand Generation and analysis of Advertising Channels
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Plug-in, requires integration and ongoing maintenance
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Critical For Services
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Plug-in, requires integration and ongoing maintenance
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
PDF documents for display, digital signatures, and attached to receipts.
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Not Available
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third PartyMessaging to track customer-specific interactions easily
Grades: Customer Engagement
OCOOS WordPress
eCommerce Native(+ access to PayPal/Square)
External Integration
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third PartyPlug-in, requires integration and ongoing maintenance
Business OperationsRequirements for Success
Domain and Hosting Simple AdministrationClient Management (CRM) Analysis and RemarketingSales Tracking Profitability AnalysisImport/Export to popular complementary applicationsDiscount Manager Demand + Measure ad channel impactCentralized Dashboard with POS Support
Grades: Business Operations
OCOOS WordPress
Page Hosting Native Third Party
Client Management Native Third Party
Sales Tracking Native Third Party
Flexible Security Native Not Available
Grades: Business Operations
OCOOS WordPress
Page Hosting Native Third Party
Client Management Native Third Party
Sales Tracking Native Third Party
Flexible Security Native Not Available
Built into licensing fee
Grades: Business Operations
OCOOS WordPress
Page Hosting Native Third Party
Client Management Native Third Party
Sales Tracking Native Third Party
Flexible Security Native Not Available
Separate charge
Grades: Business Operations
OCOOS WordPress
Page Hosting Native Third Party
Client Management Native Third Party
Sales Tracking Native Third Party
Flexible Security Native Not Available
CRM built for remarketing purposes with filters (data mining)
Grades: Business Operations
OCOOS WordPress
Page Hosting Native Third Party
Client Management Native Third Party
Sales Tracking Native Third Party
Flexible Security Native Not Available
Plug-in, requires integration and ongoing maintenance
Grades: Business Operations
OCOOS WordPress
Page Hosting Native Third Party
Client Management Native Third Party
Sales Tracking Native Third Party
Flexible Security Native Not Available
Sales Tracking to determine demand/profitability
Grades: Business Operations
OCOOS WordPress
Page Hosting Native Third Party
Client Management Native Third Party
Sales Tracking Native Third Party
Flexible Security Native Not Available
Plug-in, requires integration and ongoing maintenance
Grades: Business Operations
OCOOS WordPress
Page Hosting Native Third Party
Client Management Native Third Party
Sales Tracking Native Third Party
Flexible Security Native Not AvailablePrivate Pages (customer only),
Access Controls over marketing, finance, data analytics for
employees.
Grades: Business Operations
OCOOS WordPress
Page Hosting Native Third Party
Client Management Native Third Party
Sales Tracking Native Third Party
Flexible Security Native Not AvailableNot Available
Services, Support, and CostRequirements for Success
Security Controlled access to enable coworkersAccess Password protected pagesSupport Chat or phoneCustomization Services AvailableSetup and Recurrent Cost Affordable
Grades: Services, Support, & Cost
OCOOS WordPress
Support Telephone/Online Forum Only
Concierge Customization $10-75/hour
Cost $25/month “Free”
Grades: Services, Support, & Cost
OCOOS WordPress
Support Telephone/Online Forum Only
Concierge Customization $10-75/hour
Cost $25/month “Free”
Access via telephone/online
Grades: Services, Support, & Cost
OCOOS WordPress
Support Telephone/Online Forum Only
Concierge Customization $10-75/hour
Cost $25/month “Free”
No real support, just open source community. They speak webspeak.
Grades: Services, Support, & Cost
OCOOS WordPress
Support Telephone/Online Forum Only
Concierge Customization $10-75/hour
Cost $25/month “Free”
Customization services available via Concierge Program (fixed fees)
Grades: Services, Support, & Cost
OCOOS WordPress
Support Telephone/Online Forum Only
Concierge Customization $10-75/hour
Cost $25/month “Free”
Large community available from many sources. Highly variable
quality.
Grades: Services, Support, & Cost
OCOOS WordPress
Support Telephone/Online Forum Only
Concierge Customization $10-75/hour
Cost $25/month “Free”DIY licensing fee
Grades: Services, Support, & Cost
OCOOS WordPress
Support Telephone/Online Forum Only
Concierge Customization $10-75/hour
Cost $25/month “Free”Free is in quotes because the setup, maintenance and opportunity costs
are very high unless you are a developer.
Final Grade
Developer Oriented
Powerful, but buyer be ware.
Total Business Solution
B2B Networking/Services