Business Catalyst vs. WordPress

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SaaS vs. Open Sourcewww.EBWAYCreative.com

http://www.EBWAYCreative.com

http://www.EBWAYCreative.com

SaaS vs. Open SourceWhat Business Owners Need To Know

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IntroductionOverview of SaaS and Open Source

The Lifecycle Comparison of SaaS vs. Open Source

Next StepsHelping customers understand the value proposition

Cost ComparisonsWhat is the true cost of Open Source software

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Making sense of the SaaS and Open Source software models

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Introduction

‣ Open Source (i.e. wordpress, joomla!, magento) • Open Source does not mean free. It means “collaborative”.

The source code of the application/software is freely shared with the Internet world so that users can help move the product forward. See wiki article here.

‣ Software as a Service (i.e. Adobe Business Catalyst)• Also known as on-demand, SaaS is usually a privately held

software package and/or program that offers users limited control of it’s core functionality to maintain security and quality. See wiki article here.

http://en.wikipedia.org/wiki/Open_source

http://en.wikipedia.org/wiki/Open_source

http://en.wikipedia.org/wiki/Software_as_a_service

http://en.wikipedia.org/wiki/Software_as_a_service

Examples of OS software providers

‣ Wordpress• Blogging software with

little to no value as an online store.

‣ Magento CE• eCommerce software

with little no value as a content management system or blogging tool.

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Open Source Software

Examples of SaaS providersSoftware as a Service

‣ Business Catalyst• Combination of CMS,

CRM, eMarketing, Reporting and Analytics software from Adobe.

‣ Magento EE• Privately held software

for enterprise level online stores and applications.

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SmashingMag, 2012“For whatever reason, there is this perception among WordPress users that the hardest part of the job was paying someone to build the website and that once its built, that’s it, it’s done, no further action required. Maybe that was the case seven years ago, but not today. WordPress’ ease of use is awesome, but I think it provides a false sense of assurances to end users and developers alike. I think, though, this perception is starting to change.” - Siobhan McKeown

http://wp.smashingmagazine.com/2012/10/09/four-malware-infections-wordpress/


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Delivery DayExample Lifecycle

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Source: www.ebwaycreative.com

Day 0CMS Lifecycle

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http://www.ebwaycreative.com


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The longer you own SaaS products the betterSaaS Adds Value

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BC Lifecycle & Value Ad

‣ Upgrades to hosting and data centers.

‣ Technology updates and upgrades.

‣ New features added.

‣ Security fixes and updates.

‣ New version releases (i.e. BC V3).

‣ Current features re-released and improved.

1 Year Later

One year with Adobe Business CatalystBusiness Catalyst Lifecycle

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DAY 0 MONTH 3 MONTH 6 MONTH 9 MONTH 12

WEBSITE LAUNCHLaunched with the same features & functions as a Wordpress site on Day 0.

SECURITY UPDATEBusiness Catalyst ads new spam detection features to the platform.

NEW VERSIONBC V3 is released with a whole new dashboard and a brand new set of features for my website.

NEW FEATURESNew reporting tools and analytics are added.

NEW FEATURESNew search engine optimization & other website features are added to the platform.

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SmashingMag, 2012“For whatever reason, there is this perception among WordPress users that the hardest part of the job was paying someone to build the website and that once its built, that’s it, it’s done, no further action required. Maybe that was the case seven years ago, but not today. WordPress’ ease of use is awesome, but I think it provides a false sense of assurances to end users and developers alike.” - Siobhan McKeown



Maintaining an open source platformThe Cost Factors

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WebsiteHosting

Updates & Security

Adding New Features

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Open Source SaaS

INCLUDED

$ INCLUDED

$ INCLUDED

Business Catalyst vs. WordpressCost Comparison

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Hosting

eMarketing

CRM

Wordpress Business Catalyst$20/mo

Updates

Upgrades

INCLUDED

$25/mo INCLUDED

$25/mo INCLUDED

$150-$450/each INCLUDED


Business Catalyst vs. WordpressCost Comparison

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Hosting

eMarketing

CRM

Wordpress Business Catalyst$20/mo

Updates

Upgrades

INCLUDED

$25/mo INCLUDED

$25/mo INCLUDED



$100/mo

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Talking to business owners

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Next Steps


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Next Steps What! I thought that was part of my “hosting” plan?


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It’s time to upgrade your website and install some

security updates... can we talk about the proposal?


‣ Customer Support• Answering questions,

general assistance, feature explanations, talking about possible future projects.

‣ Billable Labor• Performing a task or

adding anything new.

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It’s time to upgrade your website and install some

security updates... can we talk about the proposal?

Example of Adobe Business Catalyst ValueBC Benefits

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Hosting

Features

Updates

Marketing

BC sites are feature rich and reliable. BC includes basic modules for things like photo galleries, news, events and bookings.

Adobe handles all the technical updates. When new versions are released, they are added to your BC site at no additional cost.

Grow your business with email newsletters, auto-responders, birthday emails, etc. Build segmented email lists and more.

Sell products or collect payments online. BC includes SSL certificates + integration to a variety of payment gateways.E-Commerce

BC websites are hosted with Adobe and include email hosting along with security upgrades on an ongoing basis.

Unlike open-source where support is handled by the users and fairly non-existent, BC is supported by Adobe. Support

The all-in-one solutionBC Value

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‣ WEBSITE: content management and blogging.

‣ CRM: customer management, lead tracking and support.

‣ MARKETING: email marketing and auto responder tools.

‣ ECOMMERCE: sell products or collect payments online.

‣ REPORTING & MORE!

Feature RichWebsite

Marketing

CRM

eCommerce

THANK YOU!Jonathan Hinshaw | EBWAYCreative.com | (888) 329-2926

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Business Catalyst vs. WordPress

Technology

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