Revenge of the Nerds - Why digital performance for app and website success.
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Transcript of Revenge of the Nerds - Why digital performance for app and website success.
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Revenge of the nerds
Dave AndersonMarketing Director@daveando
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Disrupt or be disrupted
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#Perform2015
52% of the Fortune 500 firms since 2000 are gone“ ”
@daveando
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#Perform2015
@daveando
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The new rockstars…
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mobile
browser
network
multi-geo3rd parties cloud
containers
services
codehosts
synthetic
logsbusinesstransaction
applications
multi-tier network
relax
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#Perform2015
There are now 24,093 unique Android Devices28% more than last year…
Developer Migraine?
@daveando
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#Perform2015
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Generation of spoilt idiots
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44% of people will vent on social media if they experience a poor performing website or app
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0.5 secs increase in response time, beyond 2.5 seconds, reduced conversions by 11%.
— Gopal Brugalette, Nordstrom
It needs to be quick…real quick
@daveando
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Australian Crawl
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#Perform2015
Digital Performance Management
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The World’s Leading Brands Trust Dynatrace
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