Monkey business:

HOW WE CAN CHEAT ON EMISSIONS TESTS.

Let’s take our naive customers for a ride.

Volkswagen2006

Playing fair

IS TOUGH.Our competitors are eating oysters and drinking champagne

while we’re just nibbling on bratwurst.YTD % Market Share in U.S., 2006

24.7%

General Motors

17.9%

Ford

15.2%

Toyota

9.1%

Honda

1.9%

Volkswagen

It’s not a hardware problem,

IT’S A SOFTWARE PROBLEM.Making our cars more fuel efficient is hard. Getting some IT geeks to fake it is way easier.

Rura

l(u

p an

d do

wnh

ill)

Urb

an

(San

Die

go)

Urb

an

(Los

Ang

eles

)

Highway

Rura

l(u

p an

d do

wnh

ill)

Urb

an

(San

Die

go)

Urb

an

(Los

Ang

eles

)

Highway

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1.0

1.1

1.2

1.3

1.4

1.5

15x

lim

it

25x

lim

it

37x

lim

it

38x

lim

it

9x

lim

it

20x

lim

it

17x

lim

it

17x

lim

it

U.S. Limit .04 grams/kilometer

Volkswagen Jetta

Volkswagen Passat

Average emissions of nitrogen oxides in on-road testing

GRA

MS

OF

NIT

ROG

EN O

XID

ES P

ER K

ILOM

ETER

Introducing:

The Lance Armstrong of Cars™

The Lance Armstrong of Cars™ determines where the car is being driven (i.e. highway,

road, testing) by analysing a series of factors.

Mode switches to “dyno calibration” as The

Lance Armstrong of Cars™ recognises

automobile is undergoing emission test.

Mode switches to “road calibration” as

The Lance Armstrong of Cars™ recognises

automobile is not being tested by nerds.

Effectiveness of emission control system reduced,

increasing chance of killing polar bears.

Nitrogen oxide levels skyrocket up to 40 times.Result ResultEPA compliant emission levels produced.

MODE OF THE VEHICLE?

FACTOR ANALYSED

Position of steering

Speed Duration of Engine

Operation

Barometric pressure

Being

tested

Normal

Operation

THESE ARE THE POTENTIAL LAB RATS!

Volkswagen Passat Volkswagen Jetta Volkswagen BeetleActual Rat Actual Rat

Porsche Cayenne Audi A7 QuattroActual Rat Actual Rat Actual Rat

THE MOST FUEL-EFFICIENT CAR ACCORDING TO (TOTALLY LEGIT) TESTS Because screw the polar bears

Those all important terms and conditions that you really shouldn’t read, because everything we do is totally fine. Don’t worry yourself and stopreading now. Seriously, we made this text super small on purpose. Are you Superman or something? Anyway, the point is, our cars aredefinitely fuel efficient, because tests proved it. And we promise we didn’t cheat in those tests. And we’re trustworthy. I promise.

VW Beetle

COOLWORDS

Let’s meet in a year for some oysters and champagne.

THINK SMALL. ACT BIG.

Contact 24Slides if you want your cheating PowerPoint presentation to look as good as this one!