Suzuki Global Car Tata Motors- Nano( Priced At 1 Lac) Bajaj-Renault-Nissan Small Car (Electric) Field Marshall (India) and Farnow Group (Austarlia)

Small Car Ajanta Group Small Car Project

Porters five forces - REVA

1- Threat of New Entrants

Tata Indica,Maruti-800,maruti Zen, Maruti Alto, Wagon-R Available in the close price range of Reva gives its buyers very good bargaining power.

2- Bargaining Power Of Buyers

Porters five forces - REVA

Reva Has a Strong Base of 175 suppliers and these have been supplying to Reva for its industrial material handling products.

Reva is also into Automotive Components Manufacturing for many years and manufactures many components for itself thus giving less bargaining power to its suppliers.

3 - Bargaining Power of Suppliers

Porters five forces - REVA

Tata Indica, Maruti Alto, Maruti-800 are the current rivals.

4- Current Rivalry In This Category

Porters five forces - REVA

Tata Indica,Maruti-800,Wagon-R,Alto & Maruti Zen are striving for increasing their market share and this puts continuous pressure on Reva to innovate and compete with these substitutes.

Future Substitutes- Tata Nano,Bajaj-Renault-Nissan Small Electric Car,field Marshall Group Small Car, Ajanta Group Small Electric Car (Proposed Price Rs. 85000) also pose a challenge to REVA.

5- Pressure From Substitutes

Porters five forces - REVA

Questions ??

Porters five forces - REVA