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SOTOL ULTRA PREMIUM HACIENDA DE CHIHUAHUA

SOTOL ULTRA-PREMIUMREUNION CANACINTRA NOV12

1SOTOL HACIENDABEYOND TEQUILA

WHERE BRAND BELONGSNEXT TO ULTRA PREMIUM TEQUILASPRICING STRUCTURE6KSFIts NOM requires it to be bottled in its own denomination of origin : guarantees quality anywhere in the world just like champagne & cognac

Own Category in high growth tequila segment [100% agave]

Premium Price for ultra-premium product

Award winning package

No herbicides, insecticides, fertilizers>mnimum hangover

Exceptionalysmooth [distilled to perfection in continuous double column]

Wild harvested: 1plant=1bottle

Kosher(including lepesajin plata& platinum + lcteoin crema de sotol) + 100% ORGANIC

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producto super premium a excelente preciosuper-premium product at a great pricePRICE | PRECIOPRODUCTSUPER-PREMIUMSUPER-PREMIUMPRICEPREMIUMSUPER-PREMIUM$ DLLS CANADA$39.95$ 79.95

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Key Success Factors Differentiate Were not competing against 1000 tequilas Emphasize that SOTOL is more unique than TEQUILA requires a full plant per bottle (eg. What is Sotol? DVD) Unique flavor (pecan + sotol)

Push to sell in white tablecloth restaurants to position it as a Baileys true alternative

Kosher Lcteo

sotolcream

DYNAMICS OF THE BRAND

IRI RETAIL SALES DATA SHOWS SOTOL SALES ABOVE MILAGRO & 1800 IN TX

IRI RETAIL SALES DATA SHOWS SOTOL SALES ABOVE MILAGRO & 1800 IN TX

RELEVANT INFOINTERNATIONAL DISTRIBUTION + AWARDS + MARKETING KEYSPrincipal Galardn (ABARCANDO TODO EL PORTAFOLIO SOTOL HACIENDA DE CHIHUAHUA)

SotolMarketing

NOTE OTHER DOUBLE GOLD WINNERS SUCH AS MARTELL XO

NOTE THE PRICE COMPARISON

Sotol HDC :Rusia

Sotol HDC : ChinaEAUX DE VIE / MARUSSIA BEVERAGESImporting & Distributing Sotol HDC since 1999 in U.K. achieving key activations such as with: HarrodsFortnum & Masons

Sotol HDC : EUROPESince 2010 grew distribution of sotol to cover all Europe and now in Russia, Netherlands, France & SpainMarketing keysIn designs always include cocktail along with bottle to show method of consumption

E MARKETING / SOCIAL MARKETING

26ARROYO SECO BAJA 1000 CAR2006

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WEB LINKWWW.SOTOL.COM29

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Time Line Ventas EUA2002Inicio de cambio de residencia Enrique Elas/Roberto Huerta.2003Iniciamos operaciones SansWinesand Spirits - Iniciamos fuerza de representacin USA. 2004Consolidamos fuerza de ventas propia a la mano de Lou Sans creciendo nuestra distribucin nacional.2005Finalizan operaciones con SansWines and Spirits- iniciamos esquema de brokers y fuerza de ventas a nivel nacional.2006Contamos con 5 representantes propios a nivel nacional trabajamos a la mano con brokers y consolidamos distribucin en varios estados de la mano de MHW.2007Aumentamos la fuerza propia de representacin a 8 a nivel nacional y mantenemos la fuerza de brokers de la mano de MHW.2008Cambio de sede de operaciones de Texas a California sostenemos 9 representantes propios ms la consolidacin de brokers terminando la relacin con broker en California.2009Empezamos a disminuir el nmero de representantes e iniciamos operaciones con Sazerac Company (brazo importador de RNDC).2010Disminuimos de 9 a 3 representantes (TX,CO,CA) mas la contratacin de un representante para NY, trabajando 100% con la distribucin de Sazerac.2012 Independizamos importacin totalmente deslindndonos de Sazerac y ganando margen, control, agilidad para implementar acciones con distribuidores y enfoque con nuestra reforzada por el (extra margen) fuerza de ventas propia para activar cadenas comerciales como Costco, Kroger, Albertsons, Sams, WalMart, Walgreen`s, etc.

Sotol@CanadaAppointed AgentMessageFinally Canadians will be able to try agave the way it should be; kosher, organic wild-harvested desert agave either mixed or straight offers to those looking for the next step in agave based spirits an exquisite, unforgettable experience.

Wild Margarita 1.5 OZ. SOTOL HDC / 0.5 OZ. PREMIUM ORANGE LIQUEUR / 3 OZ MARGARITA MIX / 1 OZ FRESH LIME JUICE / HAND SHAKE OR BLEND WITH ICE / STRAIN INTO A SALT-RIMMED GLASS / LIME WHEEL GARNISH

Hacienda Vampire 1.5 OZ. SOTOL HDC/ 1 OZ.SANGRITA/2 OZ.GRAPEFRUIT OR ORANGE SODA /1 OZ.FRESH LIME JUICE/HAND SHAKE/STRAIN INTO A SALT-RIMMED GLASS/LIME WHEEL GARNISH GARNISH

Red Diamond Martini 1.5 OZ. SOTOL HDC / 1.5 OZ. POMEGRANITE JUICE / 1 OZ CLUBSotol HDC : Canad

Target MarketGender : Female | MaleOccupation : Students | ProfessionalsAge : Adults 30-60 | Young Adults 20-29Socioeconomic level : C | B | B+ | ABrand Attitude : Innovator.Profile : Intelligent, illustrated, educated, looking for something exclusive, agave-spirits-aficionado, independent (indie), connoisseur, not mainstream, not be one of the more than 1000 tequilas & mezcals out there Target : Men & Women willing to spend $25+ USD per bottlePricing StrategyWe're not competing against 1000 tequilasEmphasize that Sotol is more unique than Tequila requirea a full plant per bottleDenomination of origin guarantees quality anywhere in the world like champagne & cognacPremium price for super premium productKosher Lepesaj certified (ONLY SPIRIT IN LCBO)Target Retail Price 39.95 USD per case

BRAND & VERSIONAGAVEPACKAGINGSHELF PRICE (USD)SOTOL HACIENDA PLATA100%SUPER-PREMIUM$39.95PATRON SILVER100%SUPER-PREMIUM$79.95DON JULIO BLANCO100%SUPER-PREMIUM$79.95AVION SILVER100%SUPER-PREMIUM$69.95SAUZA SILVER51%MODERATE$29.95HERRADURA REPOSADO100%SUPER-PREMIUM$69.95CAZADORES REPOSADO100%PREMIUM$36.95PRICING STRATEGYA SUPER PREMIUM AT A PREMIUM PRICELCBO Competitor Shelf PricesPilliteri Estates WineryCanadian wine producers

46Background provided by m62 Visualcommunications, visit www.m62.net

The grapes are harvested primarily from the family's vineyards of just over 100 acres, planted with vitis vinifera and French Hybrid grape varieties. Following the exacting standards of the VQA (Vintner's Quality Alliance) production has increased steadily since the winery's opening, and currently stands at 600,000 litres. The winery's production facilities have recently undergone a major expansion, although growth in production is carefully controlled to ensure that the family's high quality standards are maintained.

47Background provided by m62 Visualcommunications, visit www.m62.net

48Background provided by m62 Visualcommunications, visit www.m62.netUniquenessOnly Superpremium Sotol in the world, 100% Organic and Pure, Kosher Lepesaj certified and denomination of origin, produced by Doctor Enologist from the prestigious Ecole Nationale Superieure Agronomique in Montpellier, France has worked with such acclaimed spirits as Cognac Larsen, Moet & Chandon and Casa Martell.

HDC Super-Premium Plata provides the most genuine taste of this exquisite-fresh wild harvested agavacea only found in the Chihuahuan Desert. Its also beautifully packaged in a clean upscale presentation, hallmark of the Hacienda de Chihuahua brand and at a better price than super-premium tequilas.50KSFIts NOM requires it to be bottled in its own denomination of origin : guarantees quality anywhere in the world just like champagne & cognac

Own Category in high growth tequila segment [100% agave]

Premium Price for ultra-premium product

Award winning package

No herbicides, insecticides, fertilizers>mnimum hangover

Exceptionalysmooth [distilled to perfection in continuous double column]

Wild harvested: 1plant=1bottleONLY SPIRIT WITH KOSHER CERTIFICATION IN LCBOKosher(including lepesaj in plata& platinum + lcteo in crema de sotol) + 100% ORGANIC

there are more than 1000 tequilasthere is only one sotol50Crema de Sotol @ General List4jul12 ya solicitaron un 2do tasting Pillitteri mantiene el tema sobre la mesa para activarla

C A N A D ANext moveRELACION VINOMEXMEXICO-ESPAA

Comercializadora Internacional de Productos (CIP), es una empresa que inicia operaciones con el propsito de apoyar y facilitar el intercambio comercial de productos y servicios entre Mxico y Espaa.

CIP detecto una importante rea de oportunidad en el mercado regional para empresas de la zona que estn interesadas en hacer crecer sus negocios.

Comercializadora Internacional de Productos es un socio estratgico para acelerar negocios en la regin norte de Mxico y Espaa.

Antecedentes apertura en EspaaPrimer contacto Vinomex CIP Espaa en Expoalimentab (Octubre 2010).Acuerdo de Colaboracin entre Vinomex+CIP con Enrique Elas (Febrero 2011)Reuniones- Video Conferencias con Espaa (Marzo-Abril 2011)Visita de Joan Tomas Estalrich a Destiladora de Delicias. Conocimiento de la marca, presentacin estudio de mercado, definicin de Plan de trabajo. (Abril 2011)Contacto con Pro Mxico Madrid y Embajada de Mx. en Espaa. Presentacin de la empresa y productos. (Mayo 2011)Inicia relacin CIP Espaa con Eaux de Vie (Mayo 2011). Definicin por parte de Eaux de Vie del Distribuidor para Espaa La Cava de Pyrene. (Junio 2011)Inicia sinergia Eaux de Vie+Cava de Pyrene+CIP para abrir el mercado Espaol. (Julio 2011)Organizacin de la visita de Enrique Elas a Espaa (Agosto 2011)Visita de trabajo de Enrique Elas a Espaa. (Septiembre 2011)

ANALISIS DE MERCADORevista servialimentos Cd. de MxicoFoodService Magazine empasizes premium on-premise restaurants & bars to carry sotol Hacienda de Chihuahua in their menu

Sotol HDC : MxicoMarket Performance Sotol Cream is already present in key chains around Mexico, Italy and the U.K. even though it has only been in the market for two years.

Key Chains in Mexico enlist:Wal Mart (Dec 10 weekly depletions averaged 57 bottles per store)Sams ClubLa EuropeaSorianaAl SuperHEBAeroBoutiques Airport Stores