Retailreco - Successful Omni Channel Marketing for eCommerce, A Case Study

Copyright 2014-15 Retail Automata Analytics www.retailreco.com

45% OF ALL SALES THROUGH PERSONALIZED CONTENTS!! WITHIN ONE MONTH OF DEPLOYMENT

A Predictive Analytics Breakthrough www.retailreco.com

OMNI CHANNEL PERSONALIZATION YOURDESIGNERWEAR.COM A CASE STUDY


Mr. Dhruv Mehta, Director, Peripleko Retail Pvt. Ltd.

.

YOURDESIGNERWEAR.COM

“Retailreco personalization has well and truly proved its worth”

We are Pleased with the impact Retailreco personalization has on our business. Within One

month of deployment our sales have increased by 23%. It was easy to implement, improved

our customers shopping experience and has

given us a great ROI.


Vertical: Wide Range of Premium Fashion Indian Outfits (Primarily for Women). Established: 2007. Organization: Peripleko Retail Pvt. Ltd., Ahmedabad, Gujrat, INDIA Registered Customers : 38k Geography: India, US Products: 20k Information Modeling & accuracy Tuning Completed: 1st Week of implementation Predictive Accuracy: 22.48% !! Methodology: Training/Test split of 80-20 of historical sales data. Top 6 predictions generated for customers with minimum 3 buys from training data set. Predictions compared with actual buys of those customers in test data set. On-Site Personalization Live: 1st Week of implementation Retargeting Live: 2nd Week of implementation First Predictive Campaigning Emails Sent: 3rd Week of implementation

YOURDESIGNERWEAR.COM


DASHBOARD: THE POWER IS EASY TO USE


ON-SITE PERSONALIZATION (HOME PAGE/ ACCOUNT PAGE)

Every Customer’s own shop

Contents Chosen : “Special offers for you”,“ Products that you liked” & “Products Suggested for You”

Admin Web Site Effect


ON-SITE PERSONALIZATION (PRODUCT PAGE)

Show every user more of their choice

Contents Chosen: “More of your choice” and “Recommendations For You”

Admin

Web Site Effect


EVENT BASED RETARGETING (ABANDONED CART)

Admin Email sent

CART-1 CART-2 CART-3

Recover the forgotten items, up sell more Upto 3 cart emails, with category wise discounting and dynamic coupons


STATS: EVENT BASED RETARGETING (ABANDONED CART)

Open Ratio=49% & Click Ratio=12%


EVENT BASED RETARGETING (RECENTLY VIEWED BY YOU)

Admin Email Sent

Personal engagement the single most important factor


STATS: EVENT BASED RETARGETING (RECENTLY VIEWED BY YOU)



EVENT BASED RETARGETING (MISS-YOU)

Admin Email Sent

Reengage with customers who forgot you Get them back and shopping with coupons & reminders of what they missed


STATS: EVENT BASED RETARGETING (MISS-YOU)



OMNI-CHANNEL CAMPAIGNING STEP 1: CHOOSE TYPE & CREATE


OMNI-CHANNEL CAMPAIGNING STEP-2: CHOOSE/CREATE CUSTOMER SEGMENT

80% of profits comes from VIP customers Segmentation on the basis of number of purchases or amount or product specific buys & any attributes


OMNI-CHANNEL CAMPAIGNING STEP-3: SELECT PRODUCT CLUSTERS & DEFINE DISCOUNT RULES

Decide which products you want to promote (All products in stock were chosen) Any number of clusters can be created with different discounting rules


OMNI-CHANNEL CAMPAIGNING STEP-4: FINALIZATION

Generate Dynamic coupons for all customers in the chosen segment If any of the product clusters selected contain their predicted buys


OMNI-CHANNEL CAMPAIGNING SEND FINALIZED CAMPAIGN ON CHANNELS OF INTEREST

Every Customer’s offer with Dynamic coupons is ready send on all channels of interest. Email/sms/on-site or on mobile applications.

Email & On-Site Personalization was chosen


OMNI-CHANNEL CAMPAIGNING CAMPAIGN EMAILS SENT

Email of Jane Email of John

Every Customer receives individual offer One click on the product takes them directly to ecommerce site to complete

order with Dynamic coupons applicable only for them


OMNI-CHANNEL CAMPAIGNING ON-SITE PERSONALIZED CONTENTS

Jane’s Home Page/Account Page/ My Shop view

John’s Home Page/Account Page/ My Shop view

Same individual offers are available on site too. Other personalized slots made active are “Recommendations for you” &

“Products that you liked”


STATS: OMNI-CHANNEL CAMPAIGNING OF FIRST PREDICTIVE CAMPAIGN SENT



RETAILRECO PRODUCT SUITE BUSINESS IMPACT AT A GLANCE

Over 45% of all orders were placed through the personalized contents !!

(Within One Month of Deploying Omni-Channel Product Suite )

Retailreco - Successful Omni Channel Marketing for eCommerce, A Case Study

Retail

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