Omni-Channel Old Spice
-
Upload
cross-channel-marketing-optimization-group -
Category
Marketing
-
view
820 -
download
0
description
Transcript of Omni-Channel Old Spice
![Page 1: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/1.jpg)
H E L L 0DATA PEOPLE
![Page 2: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/2.jpg)
![Page 3: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/3.jpg)
+
CRAIG ALLEN: Creative Director
X
![Page 4: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/4.jpg)
+
JASON BAGLEY: Also a Creative Director
![Page 5: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/5.jpg)
![Page 6: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/6.jpg)
![Page 7: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/7.jpg)
USING SEX TO SELL
LOST MARKET SHARE TO COMPETITORS
IRRELEVENT TO YOUNG GUYS AND DESPERATELY TRYING TO APPEAL TO THEM
![Page 8: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/8.jpg)
A BRAND WITHOUT A VOICE
![Page 9: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/9.jpg)
![Page 10: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/10.jpg)
WHAT IS DATA?
![Page 11: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/11.jpg)
![Page 12: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/12.jpg)
DATA IS A WEAPON.
IT CAN ENHANCE CREATIVITY, OR KILL IT.
![Page 13: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/13.jpg)
TEST EARLY,TEST LATE,
NOT IN THE MIDDLE.
![Page 14: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/14.jpg)
COLLECT DATA
BEFOREC R E A T I V E CONCEPTING.
![Page 15: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/15.jpg)
![Page 16: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/16.jpg)
THANKS DATA!
![Page 17: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/17.jpg)
![Page 18: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/18.jpg)
THANKS DATA!
![Page 19: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/19.jpg)
COLLECT DATA
AFTERC R E AT I V E CONCEPTING.
![Page 20: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/20.jpg)
USE DATA TO PURSUADE CLIENT TO DO MORE WORK
![Page 21: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/21.jpg)
THANKS DATA!
![Page 22: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/22.jpg)
USE DATA TO HELP MAKE AN ARGUMENT
![Page 23: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/23.jpg)
THANKS DATA!
![Page 24: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/24.jpg)
DON’T COLLECT
DATA IN THE
MIDDLE
![Page 25: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/25.jpg)
Some people say, give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. People don’t know what they want until you show it to them.
-Steve Jobs-Craig Allen
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford-Jason Bagley
![Page 26: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/26.jpg)
DON’T LET DATADICTATE CREATIVE
![Page 27: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/27.jpg)
![Page 28: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/28.jpg)
DON’T COLLECT
DATA IN THE
MIDDLE
![Page 29: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/29.jpg)
CREATIVITY SHOULD NOT BE A SLAVE TO DATA.
DATA SHOULD BE CREATIVITY’S SLAVE.
![Page 30: Omni-Channel Old Spice](https://reader033.fdocuments.net/reader033/viewer/2022061112/545636a9af79590b088b4c68/html5/thumbnails/30.jpg)
Q
A
WE’LL TRY TO SOUND SMART AND ANSWER ANY QUESTIONS YOU HAVE
DON’T BE SHY!!!!!!!
DON’T BE SHY!!!!!!!
THANKS DATA!