Retailpromotions
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Transcript of Retailpromotions
- 1. Retail and WebsiteTraffic Promotions
Great Ideas
2. Thank you for reading
Derek Miller
ProPrinters
1 877 614 7746
3. Retail Applications
Grocery
QSR
C Store
Mall
Car Dealer
Restaurant
Sports Team
News Paper
Casino
Museum
Zoo
Home Development
State Fair
4. Traffic Ticket Direct Mail
Objective
Retain market share
Strategy
Counter attack incoming competition within a specific regional
market.Traffic Tickets were mailed to 500,000 households
surrounding the stores.
Results
32% response from direct mail.In every store, over 1,000 people per
day came up to the deli counters to play the game.
The program was completely funded by vendor participation.
And this promotion was credited for 100% market share
retention.
5. Leslie's Swimming Pool Supplies
6. Circle-K
Objective
Drive consumers into the stores
Strategy
Traffic Tickets were mailed to households surrounding participating
locations
Results
14% response from mailings
Sales increased 165%
Display
7. Ontario Casino
The Ontario Lottery owns 22 casinos, like our Indian casinos in the
US. We have done 2 events for them since last June. The first one
and second one operated exactly the same but the second event was
larger. the piece we printed was 6" x 10". There were 5 prize
levels, all were low level, in other words, nothing over 25
dollars. When people brought the piece into the casino they had to
go to a designated area where staff assisted people in inserting
their game ticket. They were then rewarded with their prize.
Some of the prize levels also included a "ballot" which was a fill
out form that they dropped into a drum and at the end of the 30 day
event they drew for the grand prize, which was a 25,000 dollar home
makeover for the first event and a new Mercedes auto for the second
event. They supported the event with additional advertising,
telling the public to look for the game piece in their local
newspaper on a certain day or week. They continued throughout the
month to remind people to bring in their ticket via radio and print
ads. Both events lasted 30 days.
It was reported to us that the first event received over 500%
better results than anything they have ever done. The second event
received over 700% better results than what they had done before
TrafficTickets. They printed 2.2 million pieces for the first event
and about 3 million pieces for the second event.
They also had a booth at the Toronto stop of the large Detroit Auto
Show where they had showed a couple of the Mercedes and handed out
tickets before the casino event started and told people to bring it
in to any of their casinos when the event started. Each casinos'
tickets were personalized with the address and hours and phone
number for a casino.
8. Contact information,
feedback on their last
experience with Alitalia
Place your WebDecoder here!
Place your WebDecoder here!
WebDecoderStore Traffic
Everyone
is a winner!
9. Circular LithoDecoder
Hidden Image Technology printed into your Circular or FSI.
Value offers, discounts and/or instant-win messaging can be
included in the promotion.
The LithoDecoderTM provides highly attractive and engaging device
to bring consumers into retail location.
The hidden image technology can be licensed and potentially printed
by your existing print vendors.
10. MobiDecoderGame Piece
Short Code
Keyword
SMS Msg.
Consumer clicks
link,MobiDecoder
message is delivered
11. LithoDecoder and Mobi Decoder POP
We provides counter-top, floor or attachable POP to allow customers
to decode their LithoDecoderTM circulars or FSI in the retail
location.
Customers simply place the printed LithoDecoderTM circular of FSI
behind thedecoding display and the messages are instantly
revealed.
Creates a fun and interactive promotional element to your marketing
campaign.
12. Website TrafficVirtualDecoder
Consumer completes registration detail
and is forwarded to VirtualDecoderTM game
play page.
VirtualDecoderTM requires no
printed pieces for the promotion.
Promotion is communicated via
clients home page, TV, Radio,
direct mail, etc.
13. VirtualDecoderApplication
Once the consumer has completed
their registration detail, the VirtualDecoderTM Game piece is
delivered on-screen.
The participant positions the VirtualDecoderTM card over the hidden
message to reveal their prize award or value offer.
14. Traffic Prize Insurance
15. Direct Mail with Prize Code