Retailing in Russia.ptt
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Transcript of Retailing in Russia.ptt
Retailing InRUSSIA
Presented By :Nana AmakoHatice GürkaşBerivan Altındağ
An Overview OF The Russian Economy
2009 2010 2011 2012 2013
Nominal GDP , Billion ( $ )
1,293 1,474 1,860 2,007 2,098
Real GDP growth,% change
-7,9 4.0 4.3 3.4 1.3
Population,millions
141.9 141.9 142.96 143.1 143.5
Unemployment 8.2 7.5 6.6 5.7 5.5
Inflation % 8.8 8.8 6.1 6.6 6.5
Exchange rate (per $1 )
31.76 30.36 29.35 31.07 31.82
Source: Federal State Statistics Service, The Central Bank of Russian Federation, 2014
The Russian Retail Sector
Russia’s retail trade turnover according to Accenture report of 19.09.2013
2006
€183,4bn
2013
€474,…
Culture and Trends of Russian Shoppers
Seven consumption styles• Thrifty
• Traditionalist
• Settled
• Self-realized
• Ambitious
• Spontaneous
• Innovators
The Russian Consumer base is divided sharply between brand-conscious high end consumers and price-sensitive low-end consumers, providing opportunities for different retail formats
Composition of average Household Expenditure
Types of Merchandise Retailers
Food Retailers General Merchandise Retailers
Department StoresSpecialty StoresDiscount Stores
Category SpecialistsOff-Price RetailersWarehouse Clubs
Value Retailers
Convenience StoresSupermarketsSupercenters
Warehouse Clubs
Food Retailers
Channel preference for food shopping channel where grocery purchasers do most of their food shopping
– Supermarkets
– Supercenters
– Warehouse Clubs
– Convenience Stores
-Conventional Supermarkets
Percentage Food : 70-80
Size (000 sq. ft.) : 35-40
SKUs(000) : 30-40
Variety : Average
Assortment : Average
Ambience : Pleasant
Service : Modest
Price : Average
Gross margin(%) : 20--22
Supermarkets
- Limited assortment supermarkets
Percentage Food : 80-90
Size (000 sq. ft.) : 7-10
SKUs(000) : 1-1,5
Variety : Narrow
Assortment : Shallow
Ambience : Minimal
Service : Limited
Price : Lowest
Gross margin(%) : 10-12
MAGNIT GROUP
Supercenter(Hypermarket)• Percentage Food : 30-40• Size (000 sq. ft.) : 160-200• SKUs(000) : 100-150• Variety : Broad• Assortment : Deep• Ambience : Average• Service : Limited• Price : Low• Gross margin(%) : 15-18
Auchan Group
Warehouse Club• Percentage Food : 60• Size (000 sq. ft.) : 100-150• SKUs(000) : 20• Variety : Broad• Assortment : Shallow• Ambience : Minimal• Service : Limited• Price : Low• Gross margin(%) : 12-15
Ozon.ru
Convenience Store• Percentage Food : 90• Size (000 sq. ft.) : 3-5• SKUs(000) : 2-3• Variety : Narrow• Assortment : Shallow• Ambience : Average• Service : Limited• Price : High• Gross margin(%) : 25-30
Lenta
Characteristics of General Merchandise Retailers
• Department Store
• Specialty Stores
• Discount Stores
• Category Specialists
• Off-Price Retailers
• Warehouse Clubs
• Values Retailers
Department Store
• Variety : Broad• Assortment : Deep to average• Service : Average to high• Price : Average to high• Size (000 sq. ft.) : 100-200• SKUs(000) :100• Location :Regional malls
TsUM
Discount Stores• Variety : Broad• Assortment : Average to shallow• Service : Low• Price : Low• Size (000 sq. ft.) : 60-80• SKUs(000) : 30• Location : Stand alone, power
strip centers
X5 Retail Group
Specialty Stores
• Variety : Narrow• Assortment : Deep• Service : High• Price : High• Size (000 sq. ft.) : 4-12• SKUs(000) : 5• Location : Regional
malls
Eldorado
Category Specialists• Variety : Narrow• Assortment : Very Deep• Service : Low the high• Price : Low• Size (000 sq. ft.) : 50-100• SKUs(000) : 20-40• Location : Stand alone,
power strip centersEuroset
Drugstore• Variety : Narrow• Assortment : Very deep• Service : Average• Price : Average to high• Size (000 sq. ft.) : 3-15• SKUs(000) : 10-20• Location : Stand alone,
strip centersRigla
Top 10 Retailers In Russia
MAGNIT
• The company was founded in 1994.
8256 convenience
stores
leading retailer in Russia by
sales.
2,019 locations in
Russia
230,000 employees
Auchan GROUP
World’s 11th largest
food retailer
1,600 store
2,000 franchises
and associates
300,000 employees
• The company was founded in 1961.
X5 RETAIL GROUP• The company was founded in 1961.
•Russian
foodretailer
2,545 store
109,000 employes