Retailer Questionnaire:

Name Retailer:

Type of the Retailer: Super Markets/ A-class Grocery outlets / General Merchants

BRAND TYPE

Quantity

200 ml 1 Lt.

Price

200 ml 1 Lt. Mfg. Date

REAL        

  FRUIT      

 VEGETABLE      

  MIXED      

TROPICANA        

  FRUIT      

 VEGETABLE      

  MIXED      

CERES        

  FRUIT      

 VEGETABLE      

  MIXED      

BNATURAL        

  FRUIT      

 VEGETABLE      

  MIXED      

     

     

     

     

         

Retailer questionnaire:

1. Name:

2. From where (Stockist) and how (logistics) you are getting the stock

3. How often you order the Fruit Juices and how is the service frequency?

4. If the customer asks the suggestion to you, which one you suggest to buy? Based on what factors you suggest?

5. How do you identify the damages when you receive the stock? What is the replacement policy you are getting from the current Stockists?

6. What are the margins you get on the different fruit drinks? What are the additional benefits you are getting when you sell REAL, TROPICANA etc etc.

7. What kind of discounts you generally offer on fruit juice packets?

8. What are the promotional strategies following by the existing players in the market?

9. Address of the stockist (Both Domestic and imported)

Stockist Questionnaire:

1. What is the existing Payment policy? How you are collecting money from Retailers?

2. If you are ordering imported brands, how is the turnaround time? Which kind of problems are you facing in the imported brands?

3. How do you identify the damages when you receive the stock? What is the replacement policy you are getting from the companies?