••RETAIL WORLD The Retailers' Shopping Destination

The International Retail & In-store Technologies, Solutions,Supplies and Services Exhibition for MENA Region

12·14 January, 2017Cairo International Exhibition & Convention Center

CAIRO - EGYPT

Technologies / Equipment & Fittings / Building Design & Setup / Digital Signage & Media / Supplies & Services

The Middle East and North Africa region (MENA) is gaining prominence on the retail world map as the region is progressivelybeing targeted by global retailers for international development. In 2013, MENA topped global territorial retail growth and thecoming years appear to be no less exciting for the region. Due to a unique combination of favorable market fundamentals, theMENA region's retail business is well-thought-out as one the firmest growing business sectors perceiving tremendous growththat ranked the blossoming region as one of the world's most pursued retail marketplaces.

Factors that have boosted the Middle East and North Africa as a core current and future auspicious retail market include:

~ Advancements in the market trends~ Increased purchasing power~ Up-and-coming consumer confidence

~ Rapid economic progress ~ Fluctuating lifestyles~ Rising purchasing ability ~ Juvenile and well-off demographics~Sustained growth of the middle-income bracket (USD10,000 +)

Holding an extreme potential to turn out to be one of the top territorial landmarks of global luxuryretail business the MENA region accounts up to 30% of global luxury sales with 5 member coun­tries namely KSA, UAE, Qatar, Morocco and Egypt ranking among the top 30 global marketsfor luxury products.MENA remains a vital contributor to the unremitting growth of the global luxury market establish­ing exciting growth prospects for key industry players and carries on to be a major destinationfor the all-inclusive scope of luxury products.Retail trend reports for the MENA region indicates that the MENA retail market is on an upwardpace reaching $400 billion in 2015 with expectations to grow at a compound annual growth rate(CAGR) of 7% between 2015 and 2020 to reach $544 billion.

The retail culture in the Middle East and North Africa has evolved from traditional outlets tolarge shopping malls, hypermarkets and supermarkets. The influx of international brands contin­ues to drive miscellany and diversity intensifying competition for space in the retail outlets andthe market therefore weights on its luxury offer and lifestyle positioning in a region where visit­ing retail outlets has become a recreational activity.

·.-RETAIL WORLD Egypt· The Retail Business "Rising Star" in the MENA Region

Over the past decades the snow-balling international retail capitalist's interest in the MENAregion has risen to unmatched heights due to the immense potential of the region. Egypt in par­ticular has been singled out as the most favorable hot spot for retail business and investment op­portunities with mega shopping mall projects, supermarkets and hypermarkets mushroomingall-across the country while retail space sprouts up all over the ancient city of Cairo and its sur­roundings.

As Egypt's retail sector expands developers are on the move to create dedicated spaces for new retail outlets as real estate proj­ects in the pipeline set to attract $7.3bn in investment, it is no surprise that retail real estate is also gaining momentum with 25%of all real estate projects under development are dedicated to commercial purposes.

If retail business is prospering, Egypt has serious muscle to flex.

Egypt remains the largest consumer market and most diversified economy in the MENA region with a population of 90 milion foodretail sales in 2016 are estimated at $100 billion with modern supermarket and hypermarket chains accounting for about 25% oftotal food sales.Egypt's food retail sales have experienced strong growth stride over the past decade, ranging between 5-15% anualy. Increasingpurchasing powers, growing interest in branded food-stuffs and progressing economic development is expected to raise grocerysales figures dramatically between 10-15% annually within the coming decade at least.

The highly fragmented non-food retail annual sales in Egypt exceeds US$ 50 billion with projections to increase steadily due tothe influx of malls and other retail space as about 1.8 million square meters of mall and retail space is forecasted to be completedannually in Cairo till the end of 2018.Growing economic confidence within the country is set to support reasonable growth in household spending over the next fewyears, with a forecasted average annual growth of 9.1% between 2015 and 2019. Moreover, household spending within the retailsector is forecast to rise from 34.7% of GDP in 2015 to 38.0% of GDP by 2019.The current dynamics of shopping mall segments is very competitive with multi-billion dollars huge properties under developmentwith an increased interest by regional retailers to expand to the secondary cities of Egypt in the Delta and Upper Egypt, hence es­tablishing new potential commercial real estate market-places for shopping center developers seeking safe and sensible yields.Egypt franchise market encompasses470 companies employing 273,000 people with USD1.7 billion in annual sales and total in­vestments of USD 3.8 billion in investment, such figures are poised to double within the coming 5 years.

Benchmarking the standards for "tomorrow's retail business solutions" Retail World Egypt is a revolutionary trade fair conveying in­novations, conceptions, philosophies and never seen before know-hows to fuel the booming retail business aspects in Egypt andthe entire MENA region aiming at bridging the global retail technologies into such an affluent business arena.

Basking in the glow of massive market place opportunities Retail World Egypt is indeed the most spectacular and affecting busi­ness destination providing cloud-piercing opportunities to accelerate the interaction among local, regional and international frater­nities of the retail business; shedding the light on new frontlines for the entire scope of services.

Successfully connecting technology and business Retail World Egypt secures a year's worth of business in three action-packeddays making way for regional retail patrons to reach new heights and increase their business functions' magnitude acquiringcutting-edge technologies in services, equipment and system innovations spanning the entire retail business spectrum.

Rising as a catalyst for Egypt's and the MENA's ongoing retail business developments the worthwhile participating in Retail WorldEgypt holds all the necessary attractions to provide a windfall intensifying and heightening the values of retail services providedwithin the region.

Gathering the world's retail services brightest minds adding-in new pulse and overwhelming insights to the market Retail WorldEgypt acts as the most comprehensive tightly focused trade exhibition serving thousands of local and regional most vigorous,wealthy investors, representing billions in investment chattels; in search for a stepping-stone towards the profit-making retailgoings-on.

Creating a lucrative venue where productive business partnerships are formed Retail World Egypt makes perfect all-year-roundroute to marketing and face-to-face selling opportunities bringing together record-breaking figures comprising thousands of the re­gional and local most influential professional buyers to explore the key technologies and latest trends showcased by the exhibi­tors.

Exclusively designed to grant buyers and exhibitors the extra edge Retail World Egypt is thought-out to expedite effective interac­tion among regional and international communities of the retail industry revealing new frontiers on ground-breaking technologies

1- By Specialty

* Hypermarkets* Supermarkets Chains* Supermarkets* Grocery Stores* Confectionery, Pastry &Bakery Shops* Shopping Malls* Specialty Stores* Property Management* Developers* Department Store* Convenience Stores* Butchers* Fish market Shops* Catering* Hospitality* Food and Beverage Chains* Fashion andApparel Stores* Shoe and Leather Goods Stores* Sporting Stores

2- By Job Title

* Business Owners* Purchasing Manager* Government Officials* Chefs* Marketing Directors* Importers* Distributors* IT Managers* Trade Buyers* Operation Managers

* Watch and Jewelry Stores* Optical Products Stores* Pharmacies* Beauty & Cosmetics Shops* Consumer electronics* Electrical Appliances/TelecommunicationStores

* Gift Shops, Leisure & Toy stores* Stationery and office supply stores* Book stores* Furniture and HomeAccessories Stores* Dining and Quick Service Restaurants* Banks and Financial Services* Advertising & MarketingAgencies* Consulting Offices* Independent Retailers* Retail Architectural Specialists* Franchisers &Franchisees.

* Logistics Managers* Customer Service Managers* Sales Managers* Wholesalers* TradeAgents* Interior Designers* Catering Managers* Private Consultants* Investors* Space Management Consultants

1- Retail Technologies* Point of sale and checkout technology * Self checkout, self-scanning systems & kiosk technology * Printing systems and accesso­ries * Sales counters * Scale systems * Scanning solutions * Barcode Scanners * Price and labeling machines and systems * Labelprinters * Labels and price tags * Payment Systems * Cash management solutions * Money counting Systems * Safes * Inventory& Stock Control * Electronic shelf labels * Gate Entry Solutions * Security and surveillance * Computer Hardware/Software * Dataanalytics and intelligence * Database Management and Marketing * Network management * Store connectivity solutions * E­commerce solutions * Online shop systems/platforms * Mobile payment solutions * Online payment solutions * Software for mobiledevices * Mobile marketing solutions * Smartphone apps

2- Retail Equipment & Fittings* Shopping trolleys and baskets * Accessories for shopping trolleys * Refrigeration systems * Refrigeration cabinets (shelves,island units, chests) * Refrigerated counters & Accessories * Frozen food display cabinets heat recovery systems * Cold rooms,deep-freeze rooms * Equipment for refrigerated & deep freeze storage Shelf systems * Heavy-duty shelving * Storage & Logistics* Warehouse systems and services * Mannequins, dummies and accessories * Clothing Hangers * Clothing Racks and Systems* Jewelry Displays * Butchery EquipmenUMeat saw/Meat grinder * Butcher's working table * In-store bakery points * Ovens * Icemakers * Coffee machines * Roasters * Packaging equipment * Waste disposal, recycling, cleaning * Waste containers, containersfor recycled raw materials

3- Retail Building Design & Setup*Audio Visual systems * Escalators, moving walkways * Lifts * Heating, ventilation and air conditioning *Air curtain systems * Build­ing automation and control systems * Fitting room * Flooring & Floor-cleaning equipment * Lighting planning and lighting systems* Lighting control systems * Security and surveillance * Consultants and advisory * Handling equipment, tools & systems * Trans­portation

4- Retail Digital Signage and Media* Retail Digital Signage * Light boxes * Neon signs * Illuminated signs * LCD/LED/plasma system * Digital POS displays * Interac­tive display solutions * Display manufacturers * Kiosks Design & Manufacturing * Illuminated decorations and accessories * Posterprinting, large-format printing

5- Retail Supplies & Services* Carry bags/Gift Wrapping * Packaging materials * Plastic bags & containers * Paper & board bags, containers & boxes * Labelingmaterial * Thermal paper * Uniforms * Banks

For most entrepreneurs, trade fairs have become the true difference between success and failure, and a vehicleto expanding from local markets into the burgeoning new markets that have emerged in many parts of theworld just like Egypt.

Some of the benefits and rewards the exhibitors can gain from Retail World Egypt, among many others, are:* Brand for Large Scale Awareness* Demonstrate Leadership in the Market* Gain an Upswing Above the Competition* Get the Highest Return on Investment* Enjoy all Year Round Promotional Activities* Put Business in the Spotlight* Raise Business Profile* Freshen Business Perspectives* Broaden Business Reach* Showcase and demonstrate new technologies* Obtain immediate professional feedback on new products* Capitalize on reliable marketplace opportunities* Generate new business leads* Boost export activities* Meet high quality buyers with serious purchasing power* Connect with current and future strategic partners* Align the brand with the retail business brightest minds* Reach customers not reach before through regular promotion means

A dedicated international and regional marketing campaign using the key industry publications, street signage, targeted visitormail outs, newsletters, website and press-conferences will be launched to promote Retail World Egypt.

The event will be promoted to trade visitors throughout the MENAregion through the following means:* Complimentary visitor tickets and VIP invitations to be mailed directlyto the trade visitors in Egypt and the MENA region.

* Regional & International VIP Buyer Program running in parallel withofficial trade missions through Egypt and the MENA region'sSyndicates and Chambers of Commerce.

* Pre-show and Post show coverage in the local and regionalnewspapers.

* Editorials and advertisements in local and regional trade magazines.* Posters and billboard advertising in Cairo's streets up to the event.* Pre-show press conferences.* Digital marketing newsletters to be sent to potential visitors.* Show updates mailed directly to potential visitors and delegates.* Regional and International Trade show visits.* Social Media Promotion.* SMS Campaigns* TV & Radio Commercials

Venue

• •

Retail World Egypt will take place at the luxurious venueCairo International Convention and Exhibitions CenterCICe.

The deluxe CICC is accredited as the paramount compre­hensive exhibition center in Egypt which is fully­equipped with all facilities including conference halls,huge car parking, unlimited floor loads, central air-condi­tioning and food & beverage outlets.

The prestigious venue is dedicated to first class confer­ences and exhibitions catering for the requisites of all or­ganizers with top efficiency.

The CICC enjoys an impressive artistic design thatcharms visitors and exhibitors from allover the world. Itis also located in one of the most prominent areas inEgypt Nasr City, next to several 5-star hotels, and onlyminutes away from Cairo International Airport.

The International Retail & In-store Technologies, Solutions, Supplies and Services Exhibition for MENA Region

The ultimate trade fairfor branding & exportswww.retailworldegypt.com

CAIRO - EGYPT

••RETAIL WORLD12·14 January, 2017

Cairo International Exhibition & Convention Center

TheRetailers' Shopping DestinationR.l"-'(Jloog

Organized by Middle East Trade Fairs (MTF) : 31 AI-Anssar St., Dokki, Cairo - Egypt.Tel.: (+202) 3761 2758/ (+202) 3335 7494 Fax: (+202) 3761 7898e-mail: info@mtffairs.com/info@retailworldegypt.comMiddle East Trade Fairs