Bringing digital storytelling, into the retail world
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Transcript of Bringing digital storytelling, into the retail world
Old Navy �#FlipFlopHooray
Vending machines located around NYC and LA enable users to “Tweet for their feet,” prompting them to share favorite summer pastimes in flip-flops for a free pair in their size.
Urban Hilton Weiner �#urbanselfie
This was a great example of a flash campaign, for one day only Urban customers
could get $10 off their purchase by simply taking a
selfie in the fitting room, share it with @urbanselfie
and #urbanselfie. The most Retweeted image received an Urban wardrobe worth
$1,000
Marc Jacobs "#MJDaisyChain
During Fashion Week 2014 Marc Jacobs opened a pop-
up shop, “Marc Jacobs Tweet Shop” where social
currency could be exchanged for goods.
Customers could post a photo on Twitter, Instagram
or Facebook with the #MJDaisyChain to purchase
fragrances, small accessories and the chance
to win some bigger ticket items.
Kellogg’s �#tweetshop
Similar to Marc Jacobs, Kellogg’s opened a pop-up shop (in London) where you could go in, tweet using #tweetshop, to receive a free sample of their Kellogg’s Special K Crackers.
Radio Shack �#kindofabigdeal
To celebrate the launch of Verizon Wireless in September 2011, Radio Shack placed
Verizon phones a table and set to vibrate every time someone tweeted with the hashtag #kindofabigdeal.
Whoever sent the last tweet before a phone fell off the table was awarded the phone. Radio Shack got
80,000 mentions from this campaign alone.