1. A concept presentation for brand visibility at Point of sale for Viet Special brand of rice from Foodlovers in Ghana Market

2. Brief Objective

3. Current situation Stock Presence for Viet Special rice is Moderate and poor in Accra but reasonably good upcountry No brand communication by Special Visibility of competition is good for brands like Royal Aroma, Royal Feast, Stallion,Sultana etc

4. Current situation Point of Sale campaign by competition can not be rated high class There is a lot of scope in point of sale visibility for any other brand MAGGI HAS DONE SOME GOOD WORK IN TERMS OF VISIBILITY WITH Wall Paintings Umbrellas etc Flange Indomie instant noodles ,GINO ,Tasty Tom also has also good visibility

5. Challenge Retailers are not mapped No Trade Marketing effort till now for brand

6. positives The brand Special is well known in the market The brand shares positive vibes with the retailers Special has good presence in all markets except Accra

7. Retailer Expectations

8. Creative Strategy Since it is the first initiative we recommend it to keep things simple and have a general Merchandising campaign ensuring coverage of some 200 outlets In the second round onwards we can have campaign specific communication based around events and rewards

9. Path to Purchase influences Home Out of Home Retail TV Radio Digital Billboard Wall Painting TRO TRO/Cab Branding Radio Digital POP Digital Digital includes mobile also

10. Communication Highlight of visibility and messaging at all the touch points is to establish the following Logo and the Pack Brand Background Color Model Floral Pattern

11. Presence at TT Primary Touch Points Front Signage (Standard size of 5 x 2, 4 x 2 etc) Flange Signage Poster/3D Posters Buntings Danglers Banners Balloons Umbrellas Foam Banners Display Stands Others T-shirts,Aprons,Visor caps Calenders Polybags

12. Poster Option 1 Option 2

13. Poster

14. T- Shirt

15. Apron

16. Bunting

17. Bunting

18. Bunting

19. Umbrella

20. Umbrella

21. Balloon

22. Balloon

23. Flange

24. Flange

25. Signage

26. Signage

27. Calendar

28. FM circuit and speaker integrated on print substrate

29. FM Poster

30. Watch Calendar

31. Banner

32. Umbrella

33. opportunities

34. Outdoor Wall Painting Fleet Graphics Billboards TRO TRO and Cab Branding (Sunshade screens etc)

35. Billboard Daytime

36. Billboard Night

37. Fleet Branding

38. Wall Painting

39. Tro-Tro/Cab Brandings Car Sun Shade

40. Digital

41. Mobile and Socialway forward for brands Digital is a great way to communicate with customers and consumers

42. Connect on the movemobile 100% mobile penetration in dealer community Make groups Send regular communication to dealers like Greetings Schemes Grievance Redressal Map region-wise TA groups and send sms on market daysguerrilla tactics

43. What? Category is already there FireArc Communications Pvt Ltd.

44. 70% of users are in 18-35 age bracket 5.24 % penetration in India Twitter is not a very popular medium but would surely increase

45. Why? Value of customer is not just what they spent with you, but what they will spend with you over the lifetime of the relationship Plus their referral value the value of bringing you new customers by word of mouth Todays millennial generation has short attention span, and they are looking for consistent brand experience across various environment FireArc Communications Pvt Ltd.

46. What we get How? Customer Service enhances level of customer satisfaction Relationship Marketing Emphasizes customer retention and satisfaction Experiential Marketing Emotionally connects a person, brand or idea Brand Advocacy to create ambassadors for your brand who can influence people in their networks. FireArc Communications Pvt Ltd.

47. Retail Social Media Model . FireArc Communications Pvt Ltd.

48. Scope of Work..Imperative to have a brand website What we will doFacebook, Twitter, Pinterest #1 Select platforms #2 Content curation for marketing, engagement and sharing #3 Execute campaigns to for emotional, relevant and aspirational connect #4 Events #5 Blogging #6 Influencer engagement #7 Meets of power users at your office #8 Generation of customer stories and testimonials #9 Response to customer queries on social platforms and resolutions #10 Reputation management FireArc Communications Pvt Ltd.

49. Way Forward Concept Approval BOQ preparation (except digital) + Digital SOW Final Artworks Invite quotes from India and Ghana Place Orders optimizing costs and time Production with quality control Implementation

50. Thank You