Retail trends Sept12
-
Upload
path-worldwide -
Category
Business
-
view
198 -
download
3
description
Transcript of Retail trends Sept12
// September 2012 / Vision for retail in the future / Philip Slade //
Retail Trends Now
Images used as illustration only no rights claimed or given
Post mobile retailThe majority of shoppers with influence have a smartphone.
Mobile has quickly become embedded in shoppers lives.
Photography, location and social sharing are standard behaviors while real world shopping.
Online shopping is distracted, often multi-platform, impulsive on M-commerce sites but with extending consideration time on E-commerce sites
42% of US shoppers use social media at some point during a real world shopping trip: Location based messages drive 25% increase in sales. 50% footfall: 7 out of 10 shoppers would share there location for a discount: O2/Comscore. UK January 2012 + Google/Sterling Brands/Ipos Q2 2012 + Mintel/Cisco New mobile shopper + ebay consideration in has moved from 61 mins in 2001 to 86 mins in 2012
77% of Smartphone owners1 said they used their phones in store. 42% login to social media while instore2 51% keep3 theirs with them 24/7 ‘in case they need to look something up’
TRENDS IN RETAIL NOW1. Connecting and charging2. Consistent multi-channel3. Constant collaboration4. Talking in pictures5. Meeting in the real world
CONNECTING AND CHARGING
Images used as illustration only no rights claimed or given
CONNECTING AND CHARGINGRetailers can address real shopper concerns; Battery life,
Wi Fi access, broadband speed and limits on data use
“..if there’s a signal, they will go online..”Mintel. 2012. Smartphone owners & online behaviours
“..free internet is the greatest demand…almost like having water or air conditioning…”
Hubert Joly CEO Carlson. Feb 2012
“..charging options are the Holy Grail for anyone addicted to an online lifestyle..”
Trendwatching.com Sept 2012
CONSISTENT MULTI CHANNEL
Images used as illustration only no rights claimed or given
SHOPPERS VALUE A CONSISTENT MULTI CHANNEL APPROACH
51% said most retailers were not consistent across channels. Capgemni/Internet retailer.com August 2012
56%** said they would spend more money in real world retail if those stores allowed online browsingCapgemni/Internet retailer.com August 2012
60% said they expected retailers to be across multiple platforms as well as physical storesCapgemni/Internet retailer.com August 2012
67% Start shopping on one device but finish on anotherGoogle/Sterling Brands/Ipos. Q2 2012
CONSTANT COLLABORATION
Images used as illustration only no rights claimed or given
CONSTANT COLLABORATION
Open source, collaboration and share-a-like. Respect given to brands prepared to open up
Trendwatching.com : Generation G.
Retailers can extend reach into adjacent category's and shopper tasks via sharing assets
Draftfcb. Sept 2012
TALKING IN PICTURES
TALKING IN PICTURES
The challenge for retailers is to aid shoppers in their desire to take photos while providing an imperative to purchase in store
‘Showrooming’ a potential sea change in American life. Its implications are vast . Bob Greene. CNN June 2012
See a product in person only to go online with another retailer to buy; ‘Showrooming’. Amy Zimmerman. WSJ. 2012
MEETING IN THE REAL WORLD
Images used as illustration only no rights claimed or given
MEETING IN THE REAL WORLD
Retailers can play an exciting role with their physical location, amenities and digital connections in the existing evolution of online communities meeting in the real world
Pride in being seen with friends in the real world replaces pride in 5 figure ‘friend’ totals
RETAIL TREND TAKE AWAYS //Everyone has a smartphone. Retailer and shopper can exchange benefitsConsistency and appropriateness across all platforms and channelsCollaborate out of categoryReward photography in storeFacilitate online communities seeking real world contact