Retail Rocket - email marketing personalization

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Transcript of Retail Rocket - email marketing personalization

  • INTRODUCTIONTO EMAIL MARKETINGPERSONALIZATION

    How to increase your saleswith personalized triggered emails

  • Retail Rocket is designed to be implemented in a fast and easy manner. You can get the first results within a few days!

    QUICK START, ACTUALLY

    Our goal is to boost your sales, so our experienced client success managers will provide full support for your project.

    NO NEED TO BE EMAIL MARKETING EXPERT

    Retail Rocket helps you send extremely relevant emails to improve your customers user experience and boost their loyalty

    SEND USEFUL, NOT ANNOYING EMAILS

    We use smart email cookie sync technology (100% legal) that allows us to send much more automated emails. A user doesnt need to be logged to receive an abandoned cart recovery email!

    SMART EMAIL SYNC TECHNOLOGY

    All emails already include the products that the user interacted with and personal recommendations, generated by our proprietary engine.

    PERSONAL RECOMMENDATIONS

    RETAIL ROCKETTRIGGERED EMAILS BENEFITS

    Triggered emails are generated in real time based on each visitor's behavior on your website. Each trigger takes just several minutes to set up and brings you sales with no further attention.

    ECOMMERCE TRIGGERED EMAILS BEST PRACTICES

  • If a visitor didn't add anything to their cart and left your website, in a short time they will get a reminder of the products that they viewed. That's very useful, because they don't have to search for those products next time they visit your website! This email campaigns efficiency is comparable to abandoned cart recovery email, so you can get the idea how much sales it can bring!

    f t

    Feedback Unsubscribe

    Your Company Name 2016You are receiving this email because you signed up on YourCompanyName.com

    Special Offer Banner

    You can buy it here

    Bayswater

    Adrdress

    Royal Oak

    Address

    Victoria

    Address

    Barbican

    Address

    Our specialists came up with some suggestions of products that you may also like!

    Heres what you may also like

    Hi there!

    Weve gathered all of the products you were interested in during your last visit so you wont have to look for them again next time.

    Great choice! Well save those products for you while they are in stock. You can complete your purchase anytime, just visit our website.

    Refrigerators TV Notebooks Tablet PC

    You Company Name +44 (20) 123-45-67

    According to the rules of the mail systems every email must contain the unsubscribe link

    Personalized contact details

    Product categories that may interest user

    Personal horizontal menu

    Viewed products

    Products that a user didnt see during website visit but maybe also interested in.

    Product recommendations

    Personalized contact details

    Information text and the unsubscribe link

    ABANDONED PRODUCT PAGE

    .net

  • This email is sent to visitors who left the website from the category page (and didnt view any product pages or add anything to the cart). This email campaign can add ~10% of sales, generated by the abandoned product page browse email.

    f t

    Unsubscribe Feedback

    Your Company Name 2016You are receiving this email because you signed up on YourCompanyName.com.

    Special Offer Banner

    You can buy it here

    Bayswater

    Address

    Royal Oak

    Address

    Victoria

    Address

    Barbican

    Address

    Hi there!

    Recently you were interested in refrigerators and TV.s Here are the top products that we have from those categories:

    Refrigerators TV Notebooks Tablet PC

    You Company Name +44 (20) 123-45-67 Personalized contact details

    Product categories that may interest user

    Personal horizontal menu

    Includes product categories, with which the user interacts

    According to the rules of the mail systems every email must contain the unsubscribe link

    Personalized welcome text

    Most popular products from categories a user was interested in

    Personalized contact details

    Information text and the unsubscribe link

    ABANDONED CATEGORY BROWSE

    .net

  • A significant number of visitors from search engines or even paid ads may land on out of stock products pages and leave without a purchase. Retail Rocket will send them an email with the alternative products that are currently in stock and then notify them if the product is back in stock in a separate email.

    f t

    Feedback Unsubscribe

    Your Company Name 2016You are receiving this email because you signed up on YourCompanyName.com.

    Special Offer Banner

    You can buy it here

    Bayswater

    Address

    Royal Oak

    Address

    Victoria

    Address

    Barbican

    Address

    Hi there!

    Recently you were looking through some products that are currently out of stock. Dont worry, we will let you know when those are back! Meanwhile please have a look at these similar products weve gathered especially for you.

    Refrigerators TV Notebooks Tablet PC

    You Company Name +44 (20) 123-45-67 Personalized contact details

    Product categories that may interest user

    Personal horizontal menu

    Includes product categories, with which the user interacts

    Personalized welcome text

    User show products that he hasn`t seen yet and that may interest him

    Similar products

    Personalized contact details

    According to the rules of the mail systems every email must contain the unsubscribe link

    Information text and the unsubscribe link

    OUT OF STOCK PRODUCT BROWSE & BACK IN STOCK NOTIFICATION

    .net

  • If a user abandoned the website after using the internal search without going deeper to prouct pages, Retail Rocket will send them personalized recommendations basded on the search keyword they used. Visitors who can transform their needs into keywords are much closer to the purchase in their customer journey, than others. Thats why this email campaign has an average conversion rate of 6%!

    f t

    Feedback Unsubscribe

    Your Company Name 2016You are receiving this email because you signed up on YourCompanyName.com.

    Special Offer Banner

    You can buy it here

    Bayswater

    Address

    Royal Oak

    Address

    Victoria

    Address

    Barbican

    Address

    Are you interested in women`s shoes?

    People, who searched for womens shoes were interested in:

    You Company Name +44 (20) 123-45-67 Personalized contact details

    Welcome text with user`s search keyword

    Based on the behavior analysis of customers, who previously used similar search queries

    According to the rules of the mail systems every email must contain the unsubscribe link

    Product recommendations for the search query:

    Personalized contact details

    Information text and the unsubscribe link

    ABANDONED SEARCH

    .net

  • Abandoned carts are definitely one of the world's most popular triggers! If your customer added something to their cart and didn't make a purchase, they will get a reminder of the products left in cart. The average conversion rate for an abandoned cart recovery email campaign is around 10%! With Retail Rocket, you can have this automated email up and running in no time.

    f t

    Feedback Unsubscribe

    Your Company Name 2016You are receiving this email because you signed up on YourCompanyName.com.

    Special Offer Banner

    You can buy it here

    Bayswater

    Address

    Royal Oak

    Address

    Victoria

    Address

    Barbican

    Address

    You May Be Interested In

    BACK TO SHOPPING

    Customer reviews

    Product review: The productis ideal, by all parameters - price, quality, design and functionality; even in case of failure, it can be repaired quickly and cheaply.

    Hello!

    Your shopping cart has some products that are ready for purchase. Great choice! You can always come back and finish your purchase, that wont take more than 5 minutes. Well be glad to help if you have any questions!

    You Company Name +44 (20) 123-45-67 Personalized contact details

    Customer product review

    Call to action to complete the purchase

    Product that a user added to cart

    The user is offered some additional products available for purchase that are related to the one(s) left in cart

    According to the rules of the mail systems every email must contain the unsubscribe link

    Recommendations of related products

    Personalized contact details

    Information text and the unsubscribe link

    ABANDONED CART RECOVERY

    .net

  • After making a purchase, customers will receive a confirmation email with related product recommendations, which are based on the current transaction as well as the customer's previous purchases. The average conversion rate of this email campaign is around 4%.

    V f t

    Feedback Unsubscribe

    Your Company Name 2016You are receiving this email because you signed up on YourCompanyName.com.

    Special Offer Banner

    You can buy it here

    Bayswater

    Address

    Royal Oak

    Address

    Victoria

    Address

    Barbican

    Address

    You May Be Interested In

    Our experts picked out some products that may also interest you.

    Hello!

    Thank you for choosing our e-shop.

    Please let us know about your experience during your most recent shopping experience!

    If you have any questions, complaints, or suggestions please contact us info@site.com.

    BAD GOOD

    You Company Name +44 (20) 123-45-67 Personalized contact details

    If the ex