Retail in 4 Dimensions · Auto replenishment think online automatic replenishment will be important...

Retail in 4 Dimensions

Chris James Vice President, EMEAOracle Retail

Market-Inspired Innovation

Market-Inspired Innovation

Greater Than One

Innovate and Invent

Iterative vs.Linear

5,750 deployments 96 countries

R&D$5.3 Billion

Leverage the Community

Retail in 4 Dimensions:Understanding Consumer Behavior in an Age of Relativity

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More than personas, the new shopper types are mindsets most of us switch between depending on what we’re buying, how much time we have and what we want to spend


42% are now shopping both online and in-store every week

73%want to returnonline purchasesto a retail store

55%want to be ableto reserve online forsame day pick-up

55%want to check productstock on their mobilewhile in-store

57% 52%demand in-store WiFiwant personalized offers based on data from their store loyalty account

The Nomad: moving across channels at speed

Jump Across Multiple Channels

Like to Stay Connected Win Them Over with Personalized Service


63%think stock of well-known brands in-store is most important to their shopping experience

46%Think retailers should offer a mobile app

48%would love to be able to try on items virtually

48%would like to auto replenish frequently bought items

43%love the idea of being able to 3D print custom fashion

The Player: seeking a perfect mix of brand and experience

Into New Technologies as Much as the Brand


84%say competitive pricing and promotions is the most important aspect of their shopping experience

87%would give up their personal email in exchange for offers

65%say personalized offers / promotions are most important to them

52% 50%want personalizeddiscounts based on their loyalty card data

want real-time offers online depending on what they’re browsing

The Dealer: savvy and price driven

Drawn in by Great Offers

6 Emerging Trends


Personalisation… just enough

of people are attracted to personalized offers based on loyalty, purchase or real-time browsing data

50%

find offers based on their social media data creepy 29%

whereas…


Returns made easy

want the ability to return an online purchase with free shipping

82%

want to return an online purchase to a store 73%

of consumers want returns windows exceeding 30 days

34%


Faster, smarter payments

want mobile payment options in-store60%

want instant, one-click checkout online57%

think automatic checkout will be important in the future

47%


Fashion sets the pace

of millennials and pre-millennials think 3D custom printing would be very engaging

50%

of consumers browse or buy fashion online at least once a week 40%

of consumers think that innovations in subscription clothing could be an important driver of their loyalty in the future

37%


New technology horizons

think virtual reality for online shopping would be very motivating

48%

think robot assistance would be ‘creepy’ - a sentiment shared across age groups 39%

think drones are a bit unnerving but younger audiences respond quite positively [40%]

26%


Auto replenishment

think online automatic replenishment will be important to their experience in the future

48%

think it would be awesome if supermarkets use the same technology to suggest shopping lists

40%

are not yet keen on supermarkets shipping items based on purchase, social and environmental data

33%

From Insight to Action

Know Your Customer

Better

Achieve Omnichannel

Excellence

Create Capacity for Innovation

From Insight to Action

Retail in 4 Dimensions · Auto replenishment think online automatic replenishment will be important...

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