Retail environments final
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Transcript of Retail environments final
![Page 1: Retail environments final](https://reader036.fdocuments.net/reader036/viewer/2022062503/587780cf1a28abc85f8b5797/html5/thumbnails/1.jpg)
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Convenience StoresAlexandra Niedzwiecki, Robin McAfee, Tianni Wu & Jiani Qin
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Composite of Competitors
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Target Market
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Branding Signals: Brick & Mortar Stores
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Branding Signals: Brick & Mortar Stores
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Branding signals: Websites
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Branding Signals: Printed Material
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Floor Plan Functional Analysis Chevron plan allows easy movement; less accommodating for specific displays
Not much floor space between fixtures; wasted space at cash wrap & ice cream station
Location of registers disturbs the flow of traffic
Ambient lighting with fluorescent bulbs
Serves purpose of lighting up entire store, but is harsh and non-welcoming
No restrooms
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ADA & Universal Design: Exterior
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ADA & Universal Design: Interior
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Signage Functional Analysis
Large san serif font & contrasting colors make signage visible
Negative space and the use of clean lines; not very creative
Both companies have an identifiable brand image that is clear to read, because of its simplicity
UDF lacks good informational signage on their displays; The prices & product names are in a small font that is difficult to read
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Webpage Functional Analysis
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Printed Material Functional Analysis
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New Store Design
Profile
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Composite of New StoreProfile
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Target CustomerProfile
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Brand Image Board
Aesthetic
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Branding Signals: Materials & Color Scheme
Aesthetic
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Branding Signals: Fixtures
Aesthetic
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Branding Signals: Web & Print Material
Aesthetic
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Aesthetic
Area of New Store Design
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Specific Display
Aesthetic
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Floor Plan Functional Analysis
Functional
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ADA & Universal Design Analysis
Functional
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Signage Functional Analysis
Functional
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Webpage Functional Analysis
Functional
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Printed Material Functional Analysis
Functional
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Thank You, From Us At