RETAIL Management Final

8/4/2019 RETAIL Management Final

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RETAIL

MANAGEMENT


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INTERNATIONAL RETAILER


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We are

Founded By James Cash Penney in the year of 1902 along with other

2 partners as The Golden Rule Store

It is a mid-range departmental store that falls under the public sector.

The current CEO is Myron Ullman.

JC Penny sells a range of products such as Clothing, Footwear, Furniture,

Jewelry, Beauty Products , Electronics & House wares


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We are

Introduced an online catalogue operation to expand profit.

JC Penney was adopted on 12th

Feb, 1971 at the demise ofMr.J.C.Penney, as a token of respect.

JCP began a credit system only in 1971.

JCP continued to grow from middle scale chain to an up-scale chain ,

operating Big Box Style Stores, Power Stores, discount stores , even

launching their 3rdchannel called Internet Store.


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We are

JCP celebrated its 100th year inApril, 2002

Changed the slogan from Its all inside to Everyday matters.

Aggressive plan of re-positioning themselves with the enhancement of

their Power brands and Golden Brand Concept. Targets four lifestyles

conservative, traditional, modern and contemporary.

Recently announced its exit from catalog business and closed all their 19

catalog stores.


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Revenue is $17.759 Billion (2010)

Operating Income is $ 832 Million Net Income is $ 389 Million

Total Asset is $13.042 Billion

Total Equity is $ 5.460 Billion

Total Employees 1,56,000

Profile


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Brand ImageCategorized their brands as Power Brands & Destination Brands.

Power Brands are brands that have recognition beyond stores, catalog

and essential to build customer loyalty. Ex. A.n.a, Arizone Jean,

Ambrielle, Decree, Linden Street, St.Johns Bay, Studio, J.Ferrar

Destination Brandsthink about the brands, think about JC Penny


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AssortmentHouses varieties of categories from Formal, Casual, Lingerie, Sportswear,

Garden Merchandise and has a broad merchandise line with footwear,

furniture, Jewelry, Beauty Products and Home Appliances.

Caters womens wear, teens, kids, lingerie, mens wear , traditional,

active wear, mens working apparel.

The Store-within a store is the encouraged concept of JC Penny. Ex.Sephora, Seattles Best Coffee.


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PriceSpecialty Discount Stores, Brands Oriented with competitive Price

such as Decree attracts the middle income group.

The business, at the beginning was only cash and carry thendiversified for card system.

The power and private brands cater for the High Income Groups


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ServiceThe stores were de-centralized and the store manager was in charge of

fixing merchandise variety and its price which lead to the installment of

the national communication network to control the merchandise and its

price point.

Virtual Catalog Concept is used in jcp.com

JC Penny takes active participation and encourages various socialresponsibilities such as FIRST ( For inspiration and recognition in

Science & Tech ).


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Quality

Specific for staple soft goods-in all categories.


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Layout


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LocationThestores are located at suburban areas till 1950s.

The first store was at Wyoming, U.S.

JC Penny now has over 1106 stores (2010) across the United States andPuerto Rico.


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Visual Merchandising


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DOMESTIC RETAILER


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We are

Reliance Industries Limited (RIL) is Indias largest private sector company

with turnover of Rs1,18,354 crore.

The first and only private sector company from India to feature in the

Fortune Global 500 list of Worlds Largest Corporations and ranks

amongst the worlds Top 200 companies in terms of profits.

Based on its core growth strategy of backward integration, RRL has

made rapid progress towards building an entire value chain starting

from the farmers to the end consumers.


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Brand ImageThe stores core principle is Fashion at great value.

Reliance Trends is leaving no stone unturned in tapping the

homogeneous mix of world famous brands and private brands and is all

set to expand.


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AssortmentOffers a homogeneous mix of private labels and brands across men's,

women's and children's categories .

Private labels and renowned brands in the country like Lee, Wrangler,Peter England , John Players, Black berry's, Gini n Jony , Liliput , Indigo

Nation , Biba either directly or through their sub brands, are sold at

Reliance Trends, most of them exclusively for the retail store.

The Network range of garments comprises of formal office wear

collection for men and women, while the Netplay range, showcases a

smart casual collection for the evolving workplace.


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AssortmentOffers solutions to common maintenance problems through its state of

the art innovative products like Ever White Shirts, Anti Stain Trousers,

Wrinkle Free Range of garments, aromatic clothes for infants and quick-

dry sports wear that ensures optimum moisture management.


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PriceReliance Trends, as the core principle states (Fashion at great

value), has a very affordable range of clothing.

In order to reach out to the middle class of the country , the

private label called First Class, is designed to cater to a range

of garments cutting across mens', women's, and children's

wear to deliver extreme value to the Indian consumers.


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ServiceDelivers unmatched affordability, quality and choice of

products and services to the consumer.

Made to Measure tailoring service is offered for the first time

in an organized retail.

The loyalty programme, "Reliance One", has the patronage ofmore than 6.75 million customers.


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LayoutLaid emphasis on expansion of the presence of value and specialty

formats

In-store initiatives, wider product choice and value merchandisingenabled the business to achieve robust growth during this period.

The store layout compliments the evolving tastes and preference of

fashion savvy consumers, giving them an opportunity to view /shop withease, along with an army of well trained customer service associates, to

compliment the entire shopping process.


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LocationReliance Trends store at Ambi mall offers some of the best (100+) Indian

and International brands in 30,000 square feet of shopping area ,and

has been designed and furnished by the best of breed international

design agencies, to offer a high quality and lavish shopping experience

to the Indian Consumer.


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Visual Merchandising


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RETAIL Management Final

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