Retail Conference 2011 - Billy Tucker, Cudo
20
1 st June 2011 Sydney Convention & Exhibition Centre Retail Conference 2011 social commerce implications for businesses large and small Billy Tucker CEO Cudo
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Transcript of Retail Conference 2011 - Billy Tucker, Cudo
1st June 2011Sydney Convention & Exhibition Centre
Retail Conference 2011
social commerceimplications for businesses large and small
Billy TuckerCEOCudo
Billy TuckerCudo
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“zero to $377m in under 12 months…this sector is now the fastest growing retail platform in Australia”*
*IBISWorld Group Buying Report, 27th April 2011
Billy TuckerCudo
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business goals are still the same
Billy TuckerCudo
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simplicity is key
business
typical customer
atypical customer
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barriers to trial
inc
en
tive
willingness to trial
Billy TuckerCudo
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simplicity is key
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size of the prize
empty seats
low marginal cost of sale
price discrimination
improved return on capital
price sensitive audience
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powered by social
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what do all these people know that I don’t?
group-think at work
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instantly gratifying, commitment bearing
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smoothing supply and demand
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limitations demand action
fleeting & sometimes even scarce
1
Billy TuckerCudo
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focus the buyer on a single, killer offer
less is more
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57 Signals to personalise against
personal 57signals
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Group Buying principles
57signals
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…in the real world
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…in the real world
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lastly…
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social2
help your customers feel good about themselves and they will share
