Résumés How to craft your personal marketing tool How to craft your personal marketing tool.
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Transcript of Résumés How to craft your personal marketing tool How to craft your personal marketing tool.
RésumésRésumésHow to craft
your personal marketing toolHow to craft
your personal marketing tool
Before you start writing...Before you start writing...Résumés are personal marketing tools so know your market
Highlight skills, experience, and qualifications
Research, Research, Research
Get a job description
Do some informational interviews
Research the Internet (company site, Monster etc., America’s Career Info.net)
It’s not about you... it’s about the employer
Grabbing their attentionGrabbing their attention
Focus on their needs
Prioritize your information
Utilize formatting “tricks”
Bold, underline, ALL CAPS, bullets, white space
Résumé TypesRésumé TypesReverse Chronological
Experience focused
Employer preferred
Ideal for candidates with related experience
Functional
Skill focused
Best for people lacking experience OR career changers
SkillsSkillsJob Specific
Employers like these because it means less training
Transferrable
Portable skills (communication, organization, leadership, etc.)
Self-management
Natural abilities (personable, hard-working, reliable
Professional AppearanceProfessional Appearance
Balance of text and white space
Font’s size and style
Size- ideally 11-12 pt.
Style- choose one that is easy to read
Aim for clean lines (tabs and tab stops)
Sections & contentSections & content
Contact Information
Name (16-18 pt. bold)
Full street address (Street spelled out, City, State (CA not Ca), ZIP
Phone #
Sections & Content (Cont.)Sections & Content (Cont.)
Objective
Keep it simple and mention two key elements: Position name and company name
Summary of Qualifications (AKA- profile, summary, qualifications, highlights)
Focus on job specific skills
Should leave the impression that you are qualified
Sections & Content (Cont.)Sections & Content (Cont.)
Education
Name of the school
Name of your major/degree
Attendance dates if within past 10 years
Other Components: Related classes training, GPA, clubs, sports, elected office, etc.
Sections & Content Reverse ChronologicalSections & Content
Reverse ChronologicalExperience (AKA Related Experience, Work History, Career Profile)
Four main parts
Job title
Company name
Dates of employment
Listing of accomplishments, skills, and duties
Describing Accomplishments
Describing Accomplishments
Many people focus on the basic duties of their former positions
For instance: Customer Service, Cash Register, Cleaning
Try focusing on your accomplishments instead
“Provided exceptional customer service by utilizing proven active listening skills to address each customer’s individual needs.”
Sections & ContentFunctional
Sections & ContentFunctional
Skills
Focus on transferrable or self-management skills
Utilize a variety of experiences and try to make universal
DON’T list basic duties
Experience
List job, company and dates
Sections and Content (Cont.)
Sections and Content (Cont.)
Miscellaneous
Volunteering
Clubs or Professional activities
Training
Certificates
Sports
Finally...Finally...Be sure you’ve avoided using personal pronouns (I, me, my)
Ensure you’ve cherry picked keywords from the job announcement
Be sure you’ve avoided: Focusing on race, giving marital status, giving away your age, or detailing your world view
Double check your résumé for typos or grammatical errors
Cover LettersCover Letters
Sometimes called letters of introduction
Useful in showing some personality AND your motivation for applying
