Restaurant Week Marketing Recap
25
RESTAURANT WEEK RECAP June 18-24, 2012
-
Upload
fingerlakeswinecountry -
Category
Travel
-
view
265 -
download
4
description
The Finger Lakes Wine Country Restaurant Week June 2012 marketing recap presentation.
Transcript of Restaurant Week Marketing Recap
RESTAURANT WEEK RECAP
June 18-24, 2012
MARKETING EFFORTS
Total Budget of $2,400
Websites Media PitchingFacebook Media Preview EventYouTube Media PartnershipEmail SweepstakesPostcards Survey
WEBSITES
Over 6,000 visits to website and landing page
Supported by the 50,800 fans of FLWC
YOUTUBE
870 views and included on websites and emails
PRINT MATERIALS
7000 printed and distributed
MEDIA RELATIONS
May 1 – June 22
3 Press ReleasesTwitter Outreach1 Media Preview Event
MEDIA PARTNERSHIPS
684 sweepstakes entries
New York Cork ReportsEdible Finger Lakes
MEDIA COVERAGE
May 1 – June 22
11 articles (print and online)1 broadcast TV segment
SURVEY RESULTS
Restaurant SurveyConsumer Survey
RESTAURANT SURVEY
Why did you participate?
• Food/wine movement• New customers • Return customers
RESTAURANT SURVEY
How was business?
• 62.5% flat - up 5%• 25% up 16% or more• No restaurant was down
RESTAURANT SURVEY
Total Lunches
• Average 24.5 per restaurant• 305 lunches at 12 restaurants*• $7,600 value
RESTAURANT SURVEY
Total Dinners
• Average 67 per restaurant• 866 dinners at 13 restaurants*• $26,000 value
RESTAURANT SURVEY
Total Dinners
• Average 67 per restaurant• 866 dinners at 13 restaurants*• $26,000 value
RESTAURANT SURVEY
How satisfied were you?
• 63% yes• 100% Finger Lakes?
RESTAURANT SURVEY
Will you participate in the future?
• 63% yes• Allow different price points• 100% Finger Lakes?
RESTAURANT SURVEY
Recommendations
• 2 lunch courses / 3 dinner courses• vegetarian• more choices for each course• more than salad for first course
CONSUMER SURVEY
How did you learn about RW?
• FLWC email (80%)• website (FLWC/RW)• media
CONSUMER SURVEY
Why did you attend RW?
• Finger Lakes wine • Finger Lakes food• Support restaurants • Value not very important
CONSUMER SURVEY
How satisfied where you?
• 91.6% satisfaction rate
CONSUMER SURVEY
Most visited restaurants
• Red Newt Bistro• Bully Hill Restaurant• Veriasons Restaurants
CONSUMER SURVEY
How likely are you to attend?
• 92.3% yes• more restaurants• vegetarian options
CONSUMER SURVEY
Expanding Restaurant Week
• winery tours and tastings• casual afternoon reception• formal dinner
RECOMMENDATIONS
October 22 – 29, 20122 course lunch / 3 course dinnerWine pairing (required)Vegetarian optionsPrice range $15 - $50100% Finger LakesFarm / winery tasting event $100 / $200 plus gift certificate
