Responsible Creativity Workshop UTrento Part II (Exploring Futures)

summ n! © Summ( ) n, 2013

Exploring Futures

Transforming Minds

Understanding People

The new

Exploring Futures

Day I1


The following slides had been presented during the three-day workshop in the C-Lab of the University of Trento, Trento, Italy. The general flow of the presentation and its individual components are subject of copyright by Summ( )n. The images used in this presentation are for educational purposed only, and their subsequent copyrights remain with their authors and comply with a fair use policy.


The F-word


?

?

?


…oops


Information: cases,

methods, tools


2020 Time machine to bring us to …


15 min! Developing the ‘posters of the future’


Vision of the Future


Vision of the Future (1997)

Stefano Marzano, ��then Head of Philips Design


Before ‘Vision of the Future’: ��“Workshop” - The Future of Office; Philips & Olivetti (c.1996)

Technology-driven future


‘Vision of the Future’: �� A new process employed – not only technological developments, ��but also social and cultural trends


Sensing socio-cultural trends: A ‘caterpillar’ model

Future Concept Lab (Francesco Morace, Josephine Green)

time

avant-garde mainstream


Exploring and mapping social trends


Developing first sketches and storyboards


Making models and prototypes


When exploring the futures, ��think about communicating your visions

Photography, films, exhibition design… even a web-site was developed for VoF!


Future of communication: Shiva, personal communicator


Future of communication: Shiva Devil


Future of communication: Wearable Electronics

Ski Jacket

Multimedia T-Shirt Recharge Jacket


Future of living room

Interactive Family Tree


Future of kids’ room

Hybrid Playground (analogue + digital)


Future of kids’ room

Ludic Robots


Future of music listening


‘Vision of the Future’ communicated


Vision of the Future

What are the lessons?


‘Vision of the Future’ revisioned

85%

15%

of the concepts are on a market, in one form or another

of them are produced by Philips


‘Vision of the Future’: Follow-up

Tony Fadell… Jonathan Ive, Steve Jobs, …


Some ‘take-aways’

Exploration of the possible futures can inform - and inspire! – the development of many novel concepts…. …but it’s important not to project to the future existing realities, and only see technological developments People’s expectations have to be managed very well Trust your own visions of the future!

Read more: The book itself is rare now, but not impossible to find via ebay; a good summary is available at www.sigchi.org/chi97/proceedings/briefing/rl.htm


Nebula

Future of Experience Design


Experience Design ?


Experience Design: ��Theoretical framework by Philips Design


Experience Design in practice: Three projects (2003)


Experience Design applied … to ‘Waking-up Experience’


Nebula: Multimedia experience


Nebula: Sensorial experience


Nebula

What are the lessons?


Wake-up Light


Attention

III. Explore possible ��futures

II. Manage��transition and ��transformation

I. (Re) Build your ��business��

Time��(x Efforts) = Value


Nebula

Some ‘take-aways’

Even small-scale future exploration can bring fruitful results One has to manage the transition from early ‘hype’ success to the solid business propositions Futures are never ‘linear’ – expect unexpected zigzags


Explore ��

(possible) Futures

Predicting Forecasting Foresighting Prophesizing


The futures are: What future researchers do:

spot ‘trends’ & ‘signals’

co-explore

probe/provoke

develop scenarios

analyze trends & past developments


Extrapolating


Predicting/forecasting

James Canton, Institute for Global Future

Lidewij Edelecoort


Sensing the future: Trend-spotting


CultureScan ™

Restaurant


Light

CultureScan ™

Food


CultureScan ™

Car Design

Fashion

Art


CultureScan ™

Graffiti Site in Eindhoven (De Berenkuil) Self-Referential

Hyper-Realistic

Sensual

Rich, complex colors


Sensing the signals of the future around you

“The future is already here, ��just not equally distributed”- ��

William Gibson


Restaurant business

Interactive experience

Crazy light

Tribal food

Organic forms

Flickering Fashion Fads vs Deeper Cultural Undercurrents

Techno-Tribalism

Pop-Punk

???

Light Food Car Design Fashion Art Graffiti

Ancient Vitality


Visualize the futures


Provoke debates about the futures


Use ‘unusual’ ideas about the future


Future Scenarios: Think Futures plural


Remember the ‘Black Swans’!


Anticipation Project – in Trento!

Roberto Poli


Team 1

Team II Team III

Time to play!

Team IV

Team V Team VI


20 min! Plan and conduct your ‘exploration of future’


Developed (at least) two scenarios of the future

20 min!


Create prototype for the future

Prototyping ��toolkit

25 min!


Exploring Futures

Transforming Minds

Understanding People

The new

We summon the futures. For you to play with them now. www.summn.com


[email protected]

Prior to Summ( )n, Slava worked for ten years with the Strategic Future Design team of Philips Design, a design house of Philips Electronics in the Netherlands. He participated in numerous future studies to explore scenarios of the possible developments for enterprises, industries and regions, supporting strategic design and innovation of products, services, systems and brands.

Slava Kozlov is a co-founder and director of Summ( )n, the Netherlands-based collective that supports companies and organizations in their strategic innovation initiatives. Summ( )n provides in-depth understanding of people’s behavior and values today and explores the societies and cultures of tomorrow, helping to change personal and collective mindsets using ‘serious games’ and other transformative techniques.

We summon the futures. For you to play with them now. www.summn.com

Slava led/participated in a range of large-scale research projects, including design and development of ‘smart environments’and intelligent interfaces’ (such Ambient Intelligence and the Internet of Things) and numerous design explorations, supporting Experience Design, Design Probes and Co-Design/Co-Creation practices. He developed a range of novel methods and tools to conduct contextual research, future studies, cross-cultural and multi-stakeholder analysis, and to enable collaborative, participatory design (from co-research to co-creation). He was one of the pioneers of using 3D virtual worlds and MMORPGs in research, and actively employs serious games and social web for research, innovation and transformation.

Slava is one of the first members of the European Council of the IoT (Internet of Things), and currently a mentor with the star-up accelerator TechPeaks (Trento, Italy) and HighTech XL startup bootcamp in Eindhoven, the Netherlands. He is an advisor for the social innovation hub iX-Kerala (Trivandrum, Kerala, India) and together with Summ( )n a member of a global design research network Reach.

Responsible Creativity Workshop UTrento Part II (Exploring Futures)

Business

Transcript of Responsible Creativity Workshop UTrento Part II (Exploring Futures)