Resource 2015 presentation - Carlsberg Circular Community, C2C certified can and Green Fiber Bottle
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Simon Hoffmeyer Boas Director, Corporate Communications and CSR SIMONHBOAS
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Transcript of Resource 2015 presentation - Carlsberg Circular Community, C2C certified can and Green Fiber Bottle
Simon Hoffmeyer Boas Director, Corporate Communications and CSR
SIMONHBOAS
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This is Carlsberg Group today
No. 1 in Northern & Eastern Europe and fourth largest brewer in the world
500 different beer brands
46,000 employees on three continents
37,000,000,000 bottles of beer sold in 2014
150 Markets around the world
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A Group of more than 500 different brands
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Why are we working strategically with the Circular Economy?
Why?
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Global challenges are making it more uncertain how the future looks like…
… global warming is causing weather instability and volatile prices on raw
materials
… energy prices likely to increase significantly, causing increasing costs
throughout the value chain
… new middle class consumers will enter the market by 2030 3bn
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Carlsberg as a business is facing some specific challenges related to packaging…
… our consumers expect us to solve the issues and don’t want additional
complexity in their lives
… sometimes Carlsberg packaging is discarded in the wrong way, and
become ‘branded waste’
… of the Carlsberg Group’s total CO2
emissions comes from packaging ~45%
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What are we doing about it?
What?
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We launched the Sustainable Packaging Programme
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Our partnership platform – The Carlsberg Circular Community
Cradle-to-Cradle logo is registered trademark of McDonough Braungart Design Chemistry LLC. Use here is limited to cases where Carlsberg is co-operating with EPEA
Cradle-to-Cradle operates with two different cycles – the technical and biological cycles
10 Carlsberg Group – Illustration: EPEA 2008
The eight partners in the Carlsberg Circular Community
Shrink wrap Cans
PET kegs
Glass packaging
Paperboard Multipacks
Coatings
Fiber based bottles
Brand agency
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The Community focuses on 4 main groups of stakeholders and 4 key activities
Stakeholders
Key activity
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Assessment and optimisation is carried out together with suppliers…
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The ABC-X assessment provides an analysis of all materials in the product
OPTIMAL OPTIMIZABLE TOLERABLE PHASE OUT NOT CHARACTERISED
ABC-X Categorization
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Communication and information cooperation with customers provides consumer engagement…
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Changing consumers behaviour must be done in a non-preaching and engaging way…
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When ending its initial life, our packaging should be ‘upcycled’ together with relevant partners…
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Together with Rexam, we have obtained the worlds first C2C certification of the can in the UK
From ‘lifetime’
warranty to ‘afterlife warranty’
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• Reduce reliance on primary raw materials: Create clean material streams optimised for reuse and recycling and increase return rates on all packaging types
• Engage and involve the consumers & customers: Clarify their role in achieving a waste free society
• Drive sustainable innovation: Speed up the creation of sustainable innovations
• Knowledge sharing and partnerships: Create new types of cooperation among the partners to create resource efficient products
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The overall outcomes are expected to be significant…
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Learn more about Carlsberg Groups work with CSR online.
www.carlsberggroup.com/CSR
