"Reset" for Public TV-Media
-
Upload
dougmacnamara -
Category
News & Politics
-
view
537 -
download
0
description
Transcript of "Reset" for Public TV-Media
![Page 1: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/1.jpg)
Twitter: #CIRCOM2010Key
RESETRESET:: a new Future for a new Future for Public/Regional MediaPublic/Regional MediaRESETRESET:: a new Future for a new Future for Public/Regional MediaPublic/Regional Media
Banff Banff ▲▲ Strasbourg Strasbourg ▲▲ SingaporeSingapore
Straight Talk for Turbulent Times
www.leadership.tv
![Page 2: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/2.jpg)
Challenges Facing Public & Regional Media “Broadcasting”
Challenges Facing Public & Regional Media “Broadcasting”
#CIRCOM2010Key
![Page 3: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/3.jpg)
Today’s Challenges?Today’s Challenges?
§ More Channel Offerings§ More Distribution Channels (web, mobile,
commuter)§ Gov’t Reluctance to Fund Public Broadcasting vs.
Health Care, Education & Social Services demands§
Health Care, Education & Social Services demands§ Meanwhile “Private Sector” can better find money
to invest in future, more easily attract talent & ideas…
#CIRCOM2010Key
![Page 4: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/4.jpg)
RevitalizeRe-inspire
A NEW formula for successA NEW formula for success
Straight Talk, Respectful but Challenging,
Focus Forward
#CIRCOM2010Key
![Page 5: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/5.jpg)
Public Broadcaster Commercial TelevisionFor the Common Good For Those who are Interested
What is needed for the citizen What is desired by those looking for entertainment
Government Funded from tax dollars Advertiser funded or subscription-based or ???
Excellence, Accuracy, Values Attractive, Engaging, well Packaged
“Independent”, Truthful, Moral Editorial, “Spin”, Popular
Reinforce Culture, Language, Diversity Style, Pop-culture successes, Iconic
Provide things that “commercial” won’t Provide what a Niche, or Broad-base will seek
Trusted, Respected, Reliable “Brand”, Loyalty, “Pushes Edges”
Not-for-Profit, indeed somewhat Profit focussed, invests in innovationsubsistent, often funding-determinedContent-driven Marketing-driven
![Page 6: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/6.jpg)
Public Broadcasting “Providing what the Population Needs”
vs.Commercial TelevisionCommercial Television
“Providing what Consumers Want”vs.
Community Media“Providing a Sense of Belonging &
Achievement”
![Page 7: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/7.jpg)
# 1# 1
What are the Dreams of your Community?
![Page 8: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/8.jpg)
# 1# 1Its NOT about € Funding
Its about how we can better inspire, enlighten, facilitate
Its about how we can better inspire, enlighten, facilitate aspirations of Community
![Page 9: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/9.jpg)
# 2# 2
Do your people Ooooze Passion for Community
Stories?
![Page 10: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/10.jpg)
# 2# 2Public/Regional Media:
Unleash the Great Stories in your Communitiesin your Communities
![Page 11: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/11.jpg)
# 3# 3“Skate towards where the puck is going to be, not where it has been”
Wayne GretzkyWayne Gretzky
![Page 12: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/12.jpg)
# 3# 3
It’s Time to Think Think
Different!
![Page 13: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/13.jpg)
# 1# 1
Its about how we can better inspire,
enlighten, facilitate Community dreamsenlighten, facilitate Community dreams
![Page 14: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/14.jpg)
Spanish Media Industry (2009)Spanish Media Industry (2009)
Yr. TV Newspapers Mags Radio Cinema Online’09 2.3B € -30% -6% -4.5% +25%’08 3.1B € -22% [Telecino] [Carat] N/A +55%§ 30% TV Ad Spend decrease in 2009; On-line increase to $300M (+25%)§ 54% Internet Penetration of households (2009); Only 20% high speed§
§ 23% penetration of SmartPhones in 2009 (#2 in world), Now 1in2 sold are “smart” (Cellular News)
§ Spain is Europe’s most advanced mobile advertising market
#CIRCOM2010Key
![Page 15: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/15.jpg)
TV, Europeans’ Preferred Form Of Media
TV, Europeans’ Preferred Form Of Media
§ TV remains the form of media to which Europeans are most exposed, but internet is catching up/taking over
Mobile Phones:Ø240M usersØ240M usersØ110%+ of pop
Ø30% “Smart”
2009 Nielsen
Microsoft EMEA, 2009
![Page 16: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/16.jpg)
WORLD INTERNET USAGE AND POPULATION STATISTICS
World RegionsPopulation( 2009 Est.)
Internet UsersDec. 31, 2000
Internet UsersLatest Data
Penetration(% Population)
Growth2000-2009
Users %of Table
Africa 991,002,342 4,514,400 86,217,900 8.7 % 1,809.8 % 4.8 %
Asia 3,808,070,503 114,304,000 764,435,900 20.1 % 568.8 % 42.4 %
Europe 803,850,858 105,096,093 425,773,571 53.0 % 305.1 % 23.6 %
Middle East 202,687,005 3,284,800 58,309,546 28.8 % 1,675.1 % 3.2 %
North America 340,831,831 108,096,800 259,561,000 76.2 % 140.1 % 14.4 %
Latin America/Caribbean 586,662,468 18,068,919 186,922,050 31.9 % 934.5 % 10.4 %
Oceania / Australia 34,700,201 7,620,480 21,110,490 60.8 % 177.0 % 1.2 %
WORLD TOTAL 6,767,805,208 360,985,492 1,802,330,457 26.6 % 399.3 % 100.0 %
Internet World Stats 2009
![Page 17: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/17.jpg)
Social Networking – Works!Social Networking – Works!
• Vast majority of Europe ahead of the USA in terms of blog readership, people starting their own blog and membership of social networks. [Universal McCann’s Social Media Tracker Wave 3]Tracker Wave 3]
• London is the capital of Twitter, in fact Social Media capital of world! [Sysomos]• People in Spain, Italy & UK spend more time on social networks than in USA [Nielsen]
![Page 18: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/18.jpg)
Media Consumption/”Business” Success
Media Consumption/”Business” Success
§ Radio§ Television§ Internet§ Mobile§ MobileDifferent Approaches for Different Generations!§ Grey Wave (17%) ▪ Gen X (15%)§ Boomers (30%) ▪ Echo/Gen Y (21%)
#CIRCOM2010Key
![Page 19: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/19.jpg)
![Page 20: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/20.jpg)
![Page 21: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/21.jpg)
14,415,1 14,7
19,319,8 19,8
22,7 23,023,5
15,0
20,0
25,0
14-19
20-29
30-39
Audience Market Share/Age by German Public Broadcasters
Audience Market Share/Age by German Public Broadcasters
5,06,2
3,7
5,16,2
4,4
7,78,6
6,5
9,810,4
9,8
0,0
5,0
10,0
ZDF ARD ARD III
30-39
40-49
50-59
60-69
ab 70
![Page 22: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/22.jpg)
Boundaries Falling
![Page 23: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/23.jpg)
Consumers are ChangingConsumers are Changing
Major Demographic Groups consume more -- and different -- media than in the past
§ “Grey Wave” = Radio generation,Trad. language/geo border preference
§ “Baby Boomers” = TV generation , Citizens of world, § “Baby Boomers” = TV generation , Citizens of world, multilingual, want “Best” from wherever “Digital Immigrants”
§ “Generation X” = Internet generation, Comfort in EnglishTravel widely, “Digital Natives”
§ “Generation Y” = Social/Multi-media, Mobile generation, chat-speak, Borders what Borders? iBrains!
![Page 24: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/24.jpg)
A Complicated Future –4 Visions for TV future
A Complicated Future –4 Visions for TV future
Non-linear TV services
Universal Alternative TV
Traditional TV
TV servicesAlternative TV
Mobile TV
![Page 25: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/25.jpg)
ARTHURARTHUR
Vision 1 – “Mobile Enthusiasts” Dominate
Student§ Portable 4” widescreen
TV/iPod/Phone/Facebook/Games, communicator w/ 80 GB SSD
§ “Download & Go!”
§ Major Social Media participant & content creator: Facebook, YouTube, content creator: Facebook, YouTube, No Twitter!
§ Little Daily TV consumption:§ Fixed TV < 1h (Onion News Net)
§ Mobile TV > 2h
§ Daily High Speed Internet consumption:§ Centred around communication
activities, downloads, uploads and info searches
§ Online video consumption inferior to TV consumption
![Page 26: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/26.jpg)
MarcelMarcel
Young Adult§ Dedicated “surfer”
§ Internet time > TV time§ Makes his own videos/Modifies other’s
content for YouTube§ Ultra-Portable multimedia Computer/
Gamer w/ 240 GB SSD & integrated Wi-Fi/3G
Vision 2 – “Alternative Media Aficionados” Dominate
Gamer w/ 240 GB SSD & integrated Wi-Fi/3G§ Allowing high speed, mobile Internet
access§ Subscribes to the cheapest multi-play
offering available§ Time spent in front of a TV screen
§ Mainly to watch recorded/downloaded programmes from the Internet
§ High proportion of low cost “niche” programmes
§ Gradual decrease in real time TV consumption – major/event viewing: “24”, Sports, Concerts, etc.
![Page 27: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/27.jpg)
MARIAMARIA“Young” Boomer§ Fixed and portable PVR§ Subscribed to a cable/satellite
operator w/ “package” offering§ Daily Time spent in front of
HDTV § < 60% spent on real time
Vision 3 – “PVR Fans” Dominate
§ < 60% spent on real time transmissions (PVR lovers)
§ High consumption of VOD§ Centred around big TV content
brand offerings: Grey’s Anatomy, “Idol”, Desperate Housewives
§ News & Local News/Info Important
§ High Internet consumption§ Centred around communication
activities and info searches§ On-line video consumption not
really done unless circulated by friends (“What’s YouTube?”)
§ Some Social Media exchange
![Page 28: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/28.jpg)
LouiseLouiseActive Grama & Grampa§ Radio’s & TV’s throughout
home/RV§ Subscribed to a cable/satellite
operator w/ “package” offering§ Daily Time spent in front of HDTV
Vision 4– “Traditional” elders dominate
LouLou§ >60% spent on real time transmissions
(What’s a PVR?)§ Low consumption of VOD§ Centred around big TV content brand
offerings: Grey’s Anatomy, “Idol”, Desperate Housewives
§ News & Local News/Info V Important
§ Moderate Internet Use§ Centred around news and info searches§ Some Social Media exchange – mainly
family related
![Page 29: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/29.jpg)
A Complicated Future –All 4 co-existing together!
A Complicated Future –All 4 co-existing together!
Non-linear TV services
Universal Alternative TV
Traditional TV
TV servicesAlternative TV
Mobile TV
![Page 30: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/30.jpg)
Mobile Device as “Primary” ScreenMobile Device as “Primary” Screen
15%15%
#CIRCOM2010Key
![Page 31: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/31.jpg)
MTVMTV
§ MTV Cda - 1Million downloads of MVs§ MTV USA – 10M downloads in 2008§ More money is made off the internet
platform than the TV Programming!§ MTV Music Awards & Drama
Related MTV SitesJackass WorldMan and WifeMTV DanceMTV Tr3sMTV2
#CIRCOM2010Key
§ MTV Music Awards & Drama (The Hills)BUT – “Extended coverage” & “Interactive platform” is where the realaction is!
MTV2MTVUNext or NotParis' New Best FriendReal World DailiesSoundtrackStyle
![Page 32: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/32.jpg)
Mobile AppsMobile Apps
§ Apple iPhone: 100,000+ Apps
§ Google Android: 12,000+ Apps
§ Blackberry App World: 6,700+§ Blackberry App World: 6,700+
Most Popular Categories1 - Games (17307 active)2 - Books (13954 active)3 - Entertainment (13012 active)4 - Travel (7536 active)5 - Education (6943 active)
Current Average App Price: $2.78Current Average Game Price: $1.40Current Average Overall Price: $2.54“Sweet Spot”: $4.99
![Page 33: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/33.jpg)
Mobile Gaming?Mobile Gaming?
Nintendo GameboySony PSP
Facebook Mobile iPhone
![Page 34: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/34.jpg)
Your Public/Community ChannelYour Public/Community Channel
§ Do you offer a Mobile App for iPhone, Bberry?§ Do you have games/interactive web elements?§ Do you have downloadable, fun content?§ Do you mediate social interaction with Facebook, § Do you mediate social interaction with Facebook,
Twitter, YouTube – integrating user- generated content to your channel content?
§ Are you a place through which your community FLOWS?
![Page 35: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/35.jpg)
Your Public/Community ChannelYour Public/Community Channel
§ Are you IMPORTANT in the daily lives of the people in your community? Which Demo? (Would they really miss you if you disappeared?)
§ Do you add INSIGHT to what’s happening in community?
#CIRCOM2010Key
community?§ Do you address meaningful issues in an
ENGAGING Manner?
![Page 36: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/36.jpg)
A World without “Borders”A World without “Borders”
§ Become “Unbounded”§ Really, Really KNOW your Target Audience§ Build your Avatar(s)§ Have Fun, Look Outside-In,
#CIRCOM2010Key
§ Have Fun, Look Outside-In, Shift Perspective Inside àOut,
Get your new Target Audience in-house!§ Understand your “Channel” for Value Creation &
“Positioning Strategy”
![Page 37: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/37.jpg)
# 1# 1It is NOT about € Funding
Its about how we can better inspire, enlighten, facilitate
Its about how we can better inspire, enlighten, facilitate aspirations of Community
![Page 38: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/38.jpg)
# 1# 1
What are the Dreams of your Community?
![Page 39: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/39.jpg)
# 2# 2
Do your people Ooooze Passion for Community
Stories?
![Page 40: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/40.jpg)
# 2# 2Public/Regional Media:
Unleash the Great Stories in your Communitiesin your Communities
![Page 41: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/41.jpg)
# 2# 2Public/Regional Media:
Embrace “Imbedded” ReportersReporters
§ Embrace Independent Producers
§ Embrace Social Media
#CIRCOM2010Key
![Page 42: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/42.jpg)
“Success Formula” Regional/Community Media
“Success Formula” Regional/Community Media
§ Community Engagement§ Community Stories & CelebrationsHowever –> Different Demos: Different Engagement
§ Imbedded “reporters” bringing the community to itself: involving, explaining issues, facilitating community expression & exploration
§ Recruit “reporters” of the same Demo you want to engage
#CIRCOM2010Key
![Page 43: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/43.jpg)
“Success Formula” Regional/Community Media
“Success Formula” Regional/Community Media
§ Invest in Innovation & Creativity vs. Infrastructure§ Invest in stimulating the independent production
community and collaborative teamsHowever –> Regional/Community Media & Different
Demos: It’s about what’s important to communityDemos: It’s about what’s important to community(not the producers!) Story Engagement & “Quality” is defined differently by different Demos.
![Page 44: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/44.jpg)
“Success Formula” Regional/Community Media
“Success Formula” Regional/Community Media
§ Social Media unleashes the potential of Community and Relevance of Community Media
§ User Generated Content, Interactivity, “Connection”However –> Social Media needs to be Mediated,
Programmed, ProducedProgrammed, ProducedInvolve community to build the social media elements
#CIRCOM2010Key
![Page 45: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/45.jpg)
![Page 46: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/46.jpg)
# 2# 2
Unleash the Passion & Great Stories in your
Community!
![Page 47: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/47.jpg)
# 2# 2Public/Regional Media:
Embrace “Imbedded” ReportersReporters
Embrace Independent Producers
Embrace Social Media
![Page 48: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/48.jpg)
# 3# 3“Skate towards where the puck is going to be, not where it has been”
Wayne GretzkyWayne Gretzky
![Page 49: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/49.jpg)
# 3# 3
Think Different!
![Page 50: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/50.jpg)
Future, Sustainable PositioningFuture, Sustainable Positioning
“To Design something really well, you have to Get It. You have to really Grok what it is all about” Steve Jobs
Future Public/ Community
Media?
#CIRCOM2010Key
Media?
![Page 51: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/51.jpg)
Given what is happening in Media in the next 5 – 10 years . . .
Shifts in technology, demographics, multi-channels, community aspirations, your own talent . . .
What “Positioning” for providing value/ making a difference, do you want to have in the minds of the community members?
#CIRCOM2010Key
![Page 52: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/52.jpg)
“Business” Models“Business” Models
1. Sole Practitioner2. Small-Midsized Business (local)3. ‘Networked’ Collaborator (local & global)4. Independent Broadcaster5. Networked Broadcaster5. Networked Broadcaster6. Community Broadcaster
![Page 53: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/53.jpg)
Sole Practitioner (SP) Sole Practitioner (SP)
An individual with particular specialty skill or generalist business acumen àààà “Jack of all trades, Master of none.”
§ Cyclical sales – delivery – billing/admin, repeat§ How do you - ‘leverage’ your talent?§ - build equity/legacy/sustainability?§ Individualism, self-drive & practice excellence§ Individualism, self-drive & practice excellence
vs.Collective challenge to perform & ‘raise the bar’
§ More work than time, always catching-up§ Little time/$ for professional development, and learning;
keeping up with technology, etc. ?
![Page 54: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/54.jpg)
Small/Mid-sized Business (SME)Small/Mid-sized Business (SME)
§ Layered Org structure1; 3; 8; 25; 68; 550; 1500; 5000
§ Main talent is leveraged through effective use of support staff: Marketing, Admin/Accounting
§ Socio-Economic contributor & enhancer§ “Competitive” compensation programs for staff difficult to § “Competitive” compensation programs for staff difficult to
achieve à Passion!§ Are there enough resources to invest in:
Product/service re-invention?Market expansion?
§ Can you successfully deal with the “Choke Point”? ?
![Page 55: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/55.jpg)
Networked CollaboratorNetworked Collaborator
§ SP or SME combines with other SPs &/or SMEs§ Co-production talent for multi-platform, better
ideas, utilization of technologies, access to distribution channels, audience analysis, etc.
§ Value proposition is larger & flexible§ Enhanced creativity§ Enhanced creativity§ Learning & Practice Improvement driven by
collaboration partner(s); “Breakthrough” potential§ Client receives “team” attention, scalable service
delivery, more comprehensive talent capacities.§ Specialty support/resources shared. √
![Page 56: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/56.jpg)
Independent BroadcasterIndependent Broadcaster
§ Develops programming, schedules, marketing, finances – all internally driven
§ Focuses on regional/domestic audience – broad or niche?
§ Works within ‘budget’ from domestic licenses & possibly ads/fundingpossibly ads/funding
§ Individualism, self-drive & practice excellencevs.
Collective challenge to perform & ‘raise the bar’§ More work than time, always catching-up§ Little time for professional development, and
learning; keeping up with technology, etc.
?
![Page 57: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/57.jpg)
Networked BroadcasterNetworked Broadcaster
§ “Allied” with similar Broadcaster(s) in other Geos/platforms/markets
§ Co-production and/or reciprocal distribution arrangements
§ Leverage of expertise & reputation; knowledge enhancement; multiple content applications
§ Leverage of expertise & reputation; knowledge enhancement; multiple content applications with versioning
§ Access to distribution & income from multiple markets
§ Enhanced Innovation
√
![Page 58: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/58.jpg)
Community BroadcasterCommunity Broadcaster
§ Changes the TV Model Upside Down§ Some very successful examples – Commercial
& NFP§ Knowledge (British Columbia)KRON4 (San Francisco)§ KRON4 (San Francisco)
§ University TV (various)§ Cree TV
![Page 59: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/59.jpg)
Business ModelingBusiness Modeling
1. Sole Practitioner2. Small-Midsized Business (local)3. ‘Networked’ Collaborator (local & global)4. Independent Broadcaster5. Networked Broadcaster
√√
??
?
#CIRCOM2010Key
5. Networked Broadcaster6. Community Broadcaster√√?
![Page 60: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/60.jpg)
# 3# 3New ‘business model’
requiresCollaboration & Collaboration &
Networking
![Page 61: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/61.jpg)
Regional/Community MediaThe Road Ahead…
Regional/Community MediaThe Road Ahead…The Road Ahead…The Road Ahead…
#CIRCOM2010Key
![Page 62: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/62.jpg)
# 1# 1
Facilitate the Dreams of your Community!
![Page 63: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/63.jpg)
# 2# 2
Unleash the Passion & Great Stories in your
Community!
![Page 64: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/64.jpg)
# 3# 3Think
Different!Move towards Move towards
where the Future is Going.
![Page 65: "Reset" for Public TV-Media](https://reader034.fdocuments.net/reader034/viewer/2022042815/5585df30d8b42ab1518b4d46/html5/thumbnails/65.jpg)
www.leadership.tv
Thank YouThank You
Banff Banff ▲▲ Strasbourg Strasbourg ▲▲ SingaporeSingapore