Researchss
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Transcript of Researchss
![Page 1: Researchss](https://reader035.fdocuments.net/reader035/viewer/2022062706/557dc97fd8b42ae4688b4817/html5/thumbnails/1.jpg)
Hello
![Page 2: Researchss](https://reader035.fdocuments.net/reader035/viewer/2022062706/557dc97fd8b42ae4688b4817/html5/thumbnails/2.jpg)
Hello
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Research:Current Methods
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1. browse current and upcoming and past shows
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2. purchase tickets
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3. interact with social media
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The Seattle Art Museum wants to develop an iPad App.
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Product Goals1. experience SAM2. drive them to visit3. share with others4. increase awareness of SAM’s wide range of programs
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Let’s Get to Know the Users
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Let’s Get to Know the Users
Seattlelites
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Let’s Get to Know the Users
Seattlelitesipad Owners
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Let’s Get to Know the Users
Seattlelitesipad OwnersArt Lovers
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Let’s Get to Know the Users
Seattlelitesipad OwnersArt LoversTourists
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Source: City of Seattle
Seattlelites
Number Percent
Seattle Population: 563374 100.00%
Sex and Age
Male 280973 49.87%
Female 282401 50.13%
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Source: City of Seattle
Seattlelites
Median age (years) 35.4
Race
One race 538226 95.54%
White 394889 70.09%
Black or African American 47541 8.44%
American Indian and Alaska Native 5659 1%
Asian 73910 13.12%
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Source: City of Seattle
Seattlelites Households by Type
Total Households 258499 100.0 %
Family households (families) 113400 43.87%
With own children under 18 years
46310 17.91%
Married-couple family 84648 32.75%
With own children under 18 years
32349 12.51%
Female householder, no husband present
20916 8.09%
With own children under 18 years
10949 4.24%
Non Family households 145099 56.13%
Householder living alone 105542 40.83%
Householder 65 years and over
24029 9.3%
Households with individuals under 18 years
50783 19.65%
Households with individuals 65 years and over
49171 19.02%
Average Household size 2.08
Average family size 2.87
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Source: City of Seattle
Seattlelites
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ipad users
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ipad users
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Art Lovers
Educators, Students, Community,Researchers and Artists
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Source: City of Seattle
Tourists
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User Groups
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Tech-Savvy
• 24-55 years old Male• Graduated from
University• Currently works at
Information Technology Company
• Likes arts and entertainment around Seattle
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Educator
• 30-50 years old Female
• Master’s in Education• Currently works at a
local Middle School• Wants students to
have well-rounded education
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Student
• 12-24 years old Female
• is currently taking art classes
• Wants stuff do with her friends that isn’t shopping
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Uh… that’s the last page.