Research2guidance mHealth App Developer Economics 2017 Study

How digital intruders are taking over the healthcare market

MHEALTH APP DEVELOPER ECONOMICS 2017

CURRENT STATUS AND FUTURE TRENDS

©Research2Guidance 2017

RESEARCH2GUIDANCE IS A MARKET-LEADING ANALYST AND STRATEGY

CONSULTANCY FOR DIGITAL HEALTH

8 6 50YEARS IN BUSINESS

10 CONSULTANTS

SPECIALIZED ON

DIGITAL HEALTH

RUNNING WORLD’SBIGGEST ANNUAL

MHEALTH RESEARCH

PROGRAM SINCE 6 YEARS

SERVED 50 FORTUNE 500 CLIENTS TO DEFINE THE

MOBILE APP STRATEGY

HEADQUARTERED IN BERLIN

50KCONTACT BASE OF

50K MHEALTH

DEVELOPERS AND

PUBLISHERS

LEADERS IN MOBILE APP STRATEGY FOR THE HEALTHCARE INDUSTRY

R2G AT A GLANCE


MHEALTH ECONOMICS 2017 – CURRENT STATUS AND FUTURE TRENDS

TABLE OF CONTENTS

▪ The digital health market continues to segment and establish

▪ Report Summary: The big 10 report take-aways

▪ The digital and mobile health market continues to grow

▪ Characteristics of digital health app publishers and the impact of digital intruders on the healthcare industry

▪ Publishers’ experience: Digital and mobile health still attracts new entrants every year

▪ Outlook: Conditions and technologies shaping the digital health market in the future


MHEALTH APP DEVELOPER ECONOMICS IS THE LARGEST RESEARCH

PROGRAM ABOUT MHEALTH APP PUBLISHING GLOBALLY

The mHealth App Developer Economics 2017, is the seventh edition of the largest global digital health study. The report results are based on answers of more than 2,400 mHealth app developers and healthcare professionals.

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THE MHEALTH APP DEVELOPER ECONOMICS PROGRAM REPRESENTS THE

GLOBAL MHEALTH APP MARKET

2,400mHealth practitioners

Share of survey participants by region

47%

Europe36%

NorthAmerica 11%

APAC

2%

Africa

4%

SouthAmerica

Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400


DownloadFull Report Here



INTEREST IN DIGITAL HEALTH FROM INDUSTRY OUTSIDERS IS DECLINING, BUT IS HIGHER THAN EVER AMONGST HEALTHCARE INSIDERS

Timeline 2007-2017 of Google searches globally for the keyword “digital health” comparing users from the internet/telco industry and from the healthcare industry

Source: Google trends 2007-2017. Values indicate the search interest relative to the highest point in the chart. Value 100 stands for the highest popularity of this search term. Value 50 means that the term was half as popular. Value 0 corresponds to a popularity of less than 1% compared to the maximum value.

201720132009 20112007 2015

Users from the health industryUsers from the internet/telco industry

Nu

mb

er o

f se

arch

es in

Go

ogl

e





1 2 3 4 5

+36%

1.7

+7%

+16%

3.7 BN HEALTH APPS WILL BE DOWNLOADED IN 2017BIGGEST SHARE COMES FROM ANDROID

+35%


Estimated total downloads of mHealth apps (billions)

Android

iOS

Windows PhoneOthers

2.3

3.03.2

3.7





SUPPLY IS OUTGROWING DEMAND –GROWTH RATE OF APP PUBLISHERS IS

HIGHER THAN ANNUAL DOWNLOAD GROWTH RATE OF MHEALTH APPS


-

1

2

3

4

5

6

-

20,000

40,000

60,000

80,000

1 2 3

Tho

usa

nd

s

billions

# of app publishers

# of annual downloads

Number of downloads of health apps; number of health app publishers 2015-2017





-

20

40

60

80

100

120

140

160

180

1 2 3 4 5

Tho

usa

nd

s

Series1

325,000 MHEALTH APPS AVAILABLE –GOOGLE PLAY STORE IS NOW

NUMBER ONE FOR HEALTHCARE APPS, OVERTAKING APPLE APP STORENumber of mHealth apps displayed in App Stores

+20%+50%

78,000 new additions






INVESTMENTS INTO DIGITAL HEALTHCARE START-UPS SUM UP TO $5.4 BN

GLOBALLY IN 2016

Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400; Rockhealth (2017); Crunchbase (2017)

$3.0B$2.4B

$90M

Phase MVPEarly stage

Seed & Series ALater stage Series B-D+

Investment vehicle

Accelerator/ incubator

VC VC

Investments into healthcare start-ups in 2016 globally





28%pure digital

market players

Pharma 6%

Healthcare60%

Health insurance 6%

Hospital 5%

Telehealth service 3%

Medical Publishers 1%

Sport/ Fitness company 1%

mHealth app company 26%

IT/Tech company 13%

Consultancy/ Market research company 5%

App developer/ Agency 4%

Telecommunications 1%

University 4%

Non-profit organization (NGO) 3%

Education/Training company 3%

Government 1%

Investor 1%Other 6%

Medical device 9%

Traditional

Digital health 28%

Non-health-care23%

Accelerator/Incubator 2%

DIGITAL INTRUDERS: THE HEALTHCARE MARKET IS SHAKEN UP BY NEW, PURELY DIGITAL MARKET PLAYERSYour organization is best described as:

Independent practitioner 1%

health-care

32%






Level of inexperienced publishers is decreasing.

Level of experienced publishers is increasing.

8%

4%

7%

8%

13% 13%

16%

22%

10%

12%

7%

6%

8%

11%

12%

16%

18%

10%

1 2 3 4 5 6 7 8 9

Series1 Series2

H1 each cohort

THE MARKET FOR MOBILE HEALTH STILL ATTRACTS NEW ENTRANTS. OVERALL APP PUBLISHERS ARE GETTING MORE EXPERIENCED.


Publishing year of first mHealth app





0%

20%

40%

60%

80%

100%

2010 2011 2012 2014 2015 2016 2017

Diabetes

Obesity

Hypertension

Depression

CHD

Note: Study wasn‘t conducted in 2013.

DIABETES REMAINS THE LEADING THERAPY FIELD FOR MHEALTH

SOLUTIONS; DEPRESSION AS FIELD FOR MHEALTH ON A STEADY RISE

SUCCESSFUL PUBLISHERS*

2017*Successful publishers = >1M USD revenue and max 500 employees


Therapy fields with the best market potential for mHealth in the next 5 years





DOWNLOAD THE FULL MHEALTH APP ECONOMICS 2017 REPORT

THE LARGEST STUDY ON MHEALTH AND DIGITAL HEALTH APPS

▪ 7th edition▪ 2,400+ mHealth app developers and healthcare professionals▪ Digital health market status and the market developments in

the next 5 years▪ The future number one distribution channel for mHealth apps▪ Investments into digital health▪ Most disruptive technologies▪ Best therapy fields▪ and much, much more▪ 26 pages, 18 charts▪ Published November 2017

Get Full mHealth Report For Free



Research2guidance mHealth App Developer Economics 2017 Study

Health & Medicine

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