mHealth Israel_Ralf Jahns_Research2Guidance_The EU Countries’ mHealth App Market Ranking 2015

The EU Countries’ mHealth App Market Ranking 2015

The mHealth EU Accelerator

©research2guidance 2015

2

R2G HAS A STRONG FOOTPRINT IN THE MHEALTH APP MARKET

mHEALTH APP MARKET EXPERT

Publisher of 20 mHealth App Market Reports

mHEALTH STRATEGY ADVISOR

mHealth strategy, app ideation andevaluation, competitor analysis, mHealth governance definition

mHEALTH RESEARCH PLATFORMS

Access to 30,000+ mHealth app publishers who have participated in ourresearch projects

mHEALTH MEDIA COVERAGECUSTOMERS USING OUR mHEALTH SERVICES

Get brand awareness and drive thought leadership to our 70,000+ app ecosystem database

mHEALTH MARKETING PLATFORMS

Sponsored reportsmHealth webinars

Interviews

3

OUR MHEALTH ECONOMICS PROJECT IS THE LARGEST RESEARCH

PROGRAM ABOUT MHEALTH APP PUBLISHING GLOBALLY

mHealth app economics research program

• Started in 2000• Conducted yearly• Based on our +30,000 mHealth app developer

database• This years study includes more than 5,000 study

program participants • Annual study result publications reach a global

audience of ten-thousands of mHealth publishers and decision makers

• Study program topics include: mHealth business models, app performance, mHealth sensors, chronic condition support, publisher profiling and more…

www.mHealthEconomics.com

IT 16% App development

16%

Medtech 13%

University 13%

Pharma 9%

Professional medical service

8%

Government/Regulation

3%

Insurance2%

Other 20%

COMPANY TYPE

Europe 41%

North America

36%

Asia/Pacific 17%

Middle/South America

4%

Africa 2%

REGION

http://mhealtheconomics.com/

4

The current state of the mHealtheconomy

A good place to be?

5

AFTER 7 YEARS MHEALTH HAS STILL NOT PAID OF FOR MOST PLAYERS

MHEALTH APPPUBLISHERS

> 45,000

MHEALTH APPS

> 150,000 58%

PUBLISHERS NOT ACHIEVEDTHEIR GOALS YET

Copyright research2guidance 2015

Source: research2guidance - mHealth App Developer Economics study 2015

6

AFTER 7 YEARS MHEALTH HAS STILL NOT PAID OF FOR MOST PLAYERS

SHARE OF PUBLISHERS WITH

LESS THAN 5,000 DOWNLOADS

(2014)

62%

SHARE OF PUBLISHERS THAT

MADE LESS THAN 10,000 USD REVENUE

(2014)



67%

$

7

THE TOP 5 REASONS FOR MHEALTH COMPANIES TO FAIL IN A CERTAIN

COUNTRY



24%

26%

27%

27%

28%Prohibitive laws

Low acceptance of patients to pay for healthcare

Lack of knowledge about the market

Low level of digitalization in hospitals

Resistance from doctors

8

TWO EXAMPLES FROM GERMANY


Resistance fromcardiologists

Prohibitive laws

Clinical grade mobile ECG for smartphones

Remote consultation forskin problems

Change from B2B to B2C Change primary market toUSA

9

The EU mHealth App Accelerator What is it?

10

THE EU MHEALTH APP ACCELERATOR IS BASED ON THE RESULTS OF TWO

RESEARCH PROGRAMS

MHEALTH APP PUBLISHERS MARKET ASSESSMENT

Country rating of +5,000 mHealth apppublishers

EU MHEALTH APP MARKET READINESS ASSESSMENT

eHealth adoption

Level of digitization

Market potential

Ease of starting business

Regulations

…

26 mHealth app market readinesscriteria

1 2

22%

APAC

# 1,508

44%

Europe

# 1,429

1%

Africa

# 36

3%

South America

# 210

31%

North America

# 2,706

Source: research2guidance - EU countries’ mHealth app market ranking 2015


Share of survey respondents , # number of published mHealth apps

> 5,000

11

Austria

Belgium

Croatia

Czech Republic

Denmark

Estonia

Finland

France

Germany

Greece

HungaryIreland

Italy

Latvia

Lithuania

Netherlands

Poland

Portugal

Romania

Spain

Sweden

UK

5 COUNTRIES OFFER THE BEST MARKET CONDITIONS FOR STARTING

AN MHEALTH BUSINESS IN EUComparison of country’s rank in market readiness score and developer index

Mar

ket

read

ine

ss r

ank

Low

ran

k

Developers’ rank

High rankLow rank Medium rank

Hig

h r

ank

Med

ium

ran

k First choice

Developers rank – country rank by developers and decision makers,Market readiness rank – rank of country based on eHealth adoption, level of digitalization among population, market potential, ease of starting business, mHealth regulations

Selective

Observe

Postpone

Source: research2guidance - EU countries’ mHealth app market ranking 2015, n = 4,471


12

NL 6%

LV 37%

EE 4

19%

37

Source: research2guidance - EU countries’ mHealth app market ranking 2015, WHO, World Bank,OECD (2012-2014)


COUNTRIES MARKET READINESS DIFFER SIGNIFICANTLY BY CRITERIA AND…

Market Potential

Number of doctors(total, 1,000’)

2

eHealthadoption

Health expenditure out of pocket

(% of total)

6

Patients making appointment via website

(% of internet users)

8

GPs using ePrescription(% of GPs)

11LT 1%

DK 100%

10%

GRE 3%

LV 36%

10%

GER 297

x67

x6

x12

x100

13

Source: research2guidance - EU countries’ mHealth app market ranking 2015, WHO, World Bank,OECD (2012-2014)


… UNDERSTANDING THE DIFFERENCES IS KEY FOR ANY MHEALTH APP THAT

INTEGRATES INTO THE HEALTHCARE MARKET

Level ofdigitali-zation

Tablet penetration(% of population)

14

Ease of doing

business

Regular internet users(% of population

16

Time needed to open business

(average, days)

18

Taxes(% of commercial profits)

19

RO 48%

DK 92%

HUN 10%

75%

21%

CR 19%

FRA 66%

43%

GRE 2,5

PL 30

8

NL 51%

x5

x1.9

x12

x3,5

14

THERE IS A DETAILED PROFILE FOR EACH EU COUNTRY

Country position

Germany

High rankLow rank Medium rank

Mar

ket

read

ine

ss r

ank

Low

ran

kH

igh

ran

kM

ediu

m r

ank

Developers' rank

Negative viewPositive view

41% 19%

36%

43%

48%

Europe

North America

Other

24%

15%

12%

Europe

North America

Other

Share of participants stating country offers good conditions

Breakdown by region Breakdown by region

Share of participants stating country offers poor conditions

36% 38%Local companies with positive view

Local companies with negative view

Main reason Main reason

Attractive market size Prohibitive laws, resistance from trad. Healthcare players

COUNTRY SUMMARY PRACTITIONERS‘ VIEW



+ -

Illustrative

15

0,36

0,48

0,31

0,15

0,87

0,9

0,33

0,86

0,8

eHealth adoption

Level ofdigitalization

Market potentialEase of starting

business

mHealth regulations

COMPARISON OF MARKET READINESS DIMENSIONS


EACH COUNTRY IS BENCHMARKED AGAINST EACH OTHER


EXAMPLE

Illustrative

16

THE ACCELERATOR PROGRAM AIMS AR VCS AND MHEALTH START-UPS

THAT WANT TO COME TO EUROPE

Country profilingEU mHealth

country rollout & marketing push

EU mHealthmatch making

Source: research2guidance - EU countries’ mHealth app market ranking 2015


Understand themarket conditionsfor mHealth in a specific country

Develop your go-to-market plan forEurope

Find partners/customersfor your mHealthservice

Off the shelf data

Full data reporton mHealthmarket readinessin the EU

Get in contact to find out how the EU mHealth acceleratorprogram can support your mHealth business

THE EU MHEALTH ACCELERATOR PROGRAM

17

THANK YOU

Ralf-Gordon Jahns

Contact:

[email protected]

Phone: +49 (0)30 609 89 3360

www.mHealthEconomics.com

http://mhealtheconomics.com/eu-countries-mhealth-app-market-ranking-2015/

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