Research | WAVES - Broadcast at the Crossroads...• 2003: H.264 (IPTV, HDTV) • 2013: H.265 (OTT,...
Transcript of Research | WAVES - Broadcast at the Crossroads...• 2003: H.264 (IPTV, HDTV) • 2013: H.265 (OTT,...
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Broadcast at the Crossroads
Peter Siebert
DVB Project Office
BMSB 2015 Ghent
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DVB’s Mission : Create TV Standards
ATSC DVB ISDB-T DTMB
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Over 1.1 Billion DVB Receivers In Use – 63% Market Share
© 2014 IHS Electronics & Media
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The Death of TV
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How to Define TV
For the purpose of this presentation the definition TV is:
Transmission of linear content
Via a broadcast/Multicast capable network such as :
Cable
Satellite
Terrestrial
IPTV
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Comment from the creator of YouView
“by 2012 broadcast will be dead
and we'll all curate our own TV
experience using on-demand
archives as our resource”
Anthony Rose (2007)
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«Reports about my death have been greatly exaggerated» Mark Twain 1897
Source: Freesat
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What about Youtube
From Youtube Statistics:
1 Billion User
6 Billion hours watched per month
6 Hours/User/Month = 12 Min/User/Day
However, there are Youtube stars like Bibi with more than a Million views and 2 Million followers
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And Then There is Netflix
Reed Hasting: Broadcast extinct by 2030!
High growth rates of customers!
Monthly consumption 2 Billion viewing hours, which is about 1 hour per day per user
Source: EBU/MIS
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Linear Viewing Will Continue to be Dominant
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Where the Money is
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Broadband Traffic is and will grow exponentially
Akamai’s CDN traffic (Source Akamai)
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Video Consumption via unicast protocolls
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Broadband Penetration in Europe far from 100%
Belgium Germany
France Netherlands
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Conclusions
All rumours about the death of broadcast TV are highly exaggerated!
For the near and mid-term future TV will remain to be the predominant source for information and entertainment.
The relevance of YouTube is overrated even when there are some very popular «YouTube Stars».
SVOD services like Netflix are becoming more popular.
In general OTT delivered content will continue to grow.
Broadband penetration is still not yet reaching 100%.
The long term future of TV will not be either «OTT» or «Broadcast». It will be complex interaction between these two aspects.
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How will TV Technology Continue?
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1950
‘55
‘60
‘65
‘70
‘75
‘80
‘85
‘90
‘95
2000
'05
‘10
‘15
2020
MPEG-2 1993
H.264 2003
HEVC 2013
SD HD UHD
Major Milestones for the Broadcast Industry
PAL 1967
SW TV 1952
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Moore‘s law
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DVB-S MPEG-2 SD STB 1996 500 Euro (D-Box)
Tuner
DVB-S Demod
MPEG
Processor
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DVB-T2 H.264 HD STB, 2012, 40 USD
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Moore’s Law and the Broadcast Industry
Our industry benefits from Moore’s Law
Mass deployment is achieved by standards and low cost equipment.
There are indications that Moore’s Law will slow down and may even come to an end.
This may have severe consequences for the industry!
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Performance for Video Coding
History of digital video coding standards
• 1993: MPEG-2 (digital broadcast TV)
• 2003: H.264 (IPTV, HDTV)
• 2013: H.265 (OTT, UHDTV, 3DTV)
Every 10 years the performance has doubled!
Ken‘s Law Ken McCann Zetacast
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What Lies Ahead?
Prediction is very difficult, especially about the future!
Niels Bohr, Danish physisist
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Moore‘s law: a very succesful prediction
Cramming more components onto integrated circuits
By Gordon E. Moore
1965