Research Process.

The Research ProcessThe Research Process

An initiative to enhance future..An initiative to enhance future..

Group members: Group members:

Sneha. J. Chouhan- B111207Sneha. J. Chouhan- B111207 Triveni Dunna- B111210 Triveni Dunna- B111210 Hiral Thakkar- B111247Hiral Thakkar- B111247 Sagar Bhatia- B111202Sagar Bhatia- B111202 Nikhil KudmetheNikhil Kudmethe

What is research? What is research?

The systematic investigation into The systematic investigation into and study of materials and and study of materials and sources in order to establish sources in order to establish facts and reach new facts and reach new conclusions. conclusions.

In a nutshell, it is the movement In a nutshell, it is the movement of knowing something i.e. known of knowing something i.e. known to unknown.to unknown.

Research Process: Research Process:

Stages of the Research Process:Stages of the Research Process:

1 Defining the research objectives,1 Defining the research objectives,

2) Planning a research design,2) Planning a research design,

3) Planning a sample,3) Planning a sample,

- Collecting the data,- Collecting the data,

- Analyzing the data,- Analyzing the data,

6) Formulating conclusions,6) Formulating conclusions,

Café Coffee Day.. Café Coffee Day..

Café Coffee Day (C.C.D.) is India’s largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). Popularly known as Coffee Day was formed. Its origin lies in the golden soil of Chikmagalur that a traditional family owned a few acres of coffee estates, which yielded rich coffee beans. V.G.Siddhartha Hegde – Founder & Chairman of Amalgamated Bean Coffee Trading Co. His family owns 10,500 acres of coffee plantation farms in Karnataka. Venu Madhav – Head of Operations at C.C.D.

Corporate Profile

ImportantImportant EventsEvents YEAR EVENTS

Since 1875

Rich coffee – growing tradition started

Early 1990s

Opportunity arose with the deregulation of the coffee board in Coffee Day began exporting coffee to the connoisseurs across USA, Europe & Japan

1996 C.C.D. was first set-up at Brigade Road in Bangalore

2000 Exported more than 27000 tonnes of coffee valued at US$ 60 m to countries like U.S.A., Europe & Japan and, for the second time in its short career of 7 years retained the position as the largest coffee exporter of India.

YEAR EVENTS

2002 C.C.D. owns & operates 213 cafes in all major cities of India

2008 C.C.D. expanded to 595 cafes in 100 cities of India, 3 in Vienna, 2 in Karachi & targets to expand till 950 cafes in a year from 2008

2010 Earning revenue of US$45 million, jobs 5000 employees, owns 1016 cafes in 135 cities

Mission and VisionMission and Vision

Mission:- “To be the best Cafe chain by offering a world class coffee experience at affordable prices.”Vision:- “To be the only office for dialogue over a cup of coffee.”

Divisions of Coffee DayDivisions of Coffee Day

Coffee Day - Fresh & GroundCoffee Day - Fresh & Ground

Café Coffee DayCafé Coffee Day

Coffee Day – VendingCoffee Day – Vending

Coffee Day - XpressCoffee Day - Xpress

Coffee Day – ExportsCoffee Day – Exports

Coffee Day – PerfectCoffee Day – Perfect

Café Coffee Day Café Coffee Day is the is the part of part of India’s India’s largest coffee conglomerate named largest coffee conglomerate named Coffee Coffee DayDay, Rs.750 crore ISO 9002 certified , Rs.750 crore ISO 9002 certified company.company.

CompetitorsCompetitors

Direct Competitors:Direct Competitors:BaristaBaristaCafe MochaCafe MochaCosta CoffeeCosta CoffeeBeyond CoffeeBeyond CoffeeGloria JeansGloria JeansMinerva Coffee ShopMinerva Coffee Shop

Indirect Indirect Competitors:Competitors:McDonaldMcDonaldHaldiramsHaldirams

Global Competitors:Global Competitors:Star BucksStar Bucks

Research Methodology1.Conducting Survey by circulating

Questionnaires,2.Face-to-Face interviews..

Research Methodology at CCD 2012. Research Methodology at CCD 2012.

Sample size: 100 Sample unit: Customers of Café Coffee Day Sampling method: Convenience Sampling Secondary Data: The major source of secondary data is through internet .The information on coffee industry and company profile of Café coffee Day is collected through internet.

On the basis of occupation:On the basis of occupation:

Interpretation:Interpretation:

58% of respondents are students.58% of respondents are students.

33% of respondents are working33% of respondents are working

9% of respondents are from business9% of respondents are from business

Thus, students visit CCD more as compared to others.Thus, students visit CCD more as compared to others.

On the basis of gender:On the basis of gender:


56% of respondents are Males.56% of respondents are Males.

44% of respondents are Females44% of respondents are Females

On the basis of AgeOn the basis of Age


15% of respondents are between the age group 15-20.15% of respondents are between the age group 15-20.

57% of respondents are between the age group 20-25.57% of respondents are between the age group 20-25.

21% of respondents are from business age group 25-30.21% of respondents are from business age group 25-30.

6% of respondents are from business 30- 35.6% of respondents are from business 30- 35.

1% of respondents are from business 35- 40.1% of respondents are from business 35- 40.

Thus.. “Age Group” between 20-25 visit more than any other age group.Thus.. “Age Group” between 20-25 visit more than any other age group.

For what purpose do you visit CCD? For what purpose do you visit CCD?

Interpretation: Interpretation: 57% of the respondents visit CCD for refreshment purpose, 57% of the respondents visit CCD for refreshment purpose,

20% of the respondents visit CCD for Light Snacks, 20% of the respondents visit CCD for Light Snacks,

12% of the respondents visit CCD for Parties, 12% of the respondents visit CCD for Parties,

5% of the respondents visit CCD for Business Meetings, 5% of the respondents visit CCD for Business Meetings,

6% of the respondents visit CCD for other purposes(hanging out with 6% of the respondents visit CCD for other purposes(hanging out with friends)friends)

What factor influences you to come to CCD?What factor influences you to come to CCD?


For 7% of respondents music influences to come to CCD,For 7% of respondents music influences to come to CCD,

For 8% of respondents service influences to come to CCD,For 8% of respondents service influences to come to CCD,

For 49% of respondents Coffee & Snacks influences to come to CCD,For 49% of respondents Coffee & Snacks influences to come to CCD,

For 1% of respondents price and promos influences to come to CCD,For 1% of respondents price and promos influences to come to CCD,

For 2% of respondents hospitality influences to come to CCD,For 2% of respondents hospitality influences to come to CCD,

For 30% of respondents environment influences to come to CCD,For 30% of respondents environment influences to come to CCD,

This shows that promotional activities are not effective. To make them This shows that promotional activities are not effective. To make them effective company has to make some plan.effective company has to make some plan.

Opinion about price: Opinion about price:


3% of respondents are highly satisfied about price, 3% of respondents are highly satisfied about price,

39% of respondents are satisfied about price, 39% of respondents are satisfied about price,

48% of respondents feel price is neutral, 48% of respondents feel price is neutral,

10% of respondents are not satisfied about price. 10% of respondents are not satisfied about price.

Opinions about Staff service: Opinions about Staff service:

Interpretation: Interpretation:

62% of respondents feel staff of CCD is friendly, 62% of respondents feel staff of CCD is friendly,

11% of the respondents feel staff of CCD is very friendly, 11% of the respondents feel staff of CCD is very friendly,

18% of the respondents feel staff of CCD is rigid,18% of the respondents feel staff of CCD is rigid,

9% of the respondents feel staff of CCD is blank.9% of the respondents feel staff of CCD is blank.

This shows, staff of CCD is good. This shows, staff of CCD is good.

Suggestions & Suggestions & Recommendations:Recommendations:

1) 1) Organize at least few Organize at least few promotional activities in order to promotional activities in order to build good relation with build good relation with customer. customer.

2) Give advertisement about 2) Give advertisement about promotional activitypromotional activity

3) Maintain Customer data base. 3) Maintain Customer data base.

4) Wish the regular customer for 4) Wish the regular customer for New Year or for any festivals New Year or for any festivals through greeting card or SMS through greeting card or SMS or through gift. This will increase or through gift. This will increase the loyalty of the customers. the loyalty of the customers.

5) Increase number of couches 5) Increase number of couches and place and place

6) Play the good music6) Play the good music

7) Quick Service 7) Quick Service

8) To increase sales Café Coffee 8) To increase sales Café Coffee Day can also have corporate tie Day can also have corporate tie ups within the city.ups within the city.

Some Interesting FactsSome Interesting Facts

1.1. All-Day Refresher, most selling All-Day Refresher, most selling product of C.C.D. whose selling product of C.C.D. whose selling cost is Rs. 100 has a prime cost of cost is Rs. 100 has a prime cost of just Rs. 20 & rest all is profit to just Rs. 20 & rest all is profit to C.C.D.C.C.D.

2.2. C.C.D. does not use sugar as raw C.C.D. does not use sugar as raw material in any of its preparations material in any of its preparations but uses milk cream & Sugar Free but uses milk cream & Sugar Free as raw material.as raw material.

3.3. Ice-creams & other eatables are Ice-creams & other eatables are out-sourced from Amul & local out-sourced from Amul & local vendors of reputed brands.vendors of reputed brands.

4.4. It is unique in its distribution way It is unique in its distribution way where coffee beans are cultivated in where coffee beans are cultivated in its farms at Chikmagalur.its farms at Chikmagalur.

RecommendationsRecommendations

1.1. To improve the interiors and décor.To improve the interiors and décor.2.2. To have more and more tie-ups.To have more and more tie-ups.3.3. Only 50 % or less than 50 % people Only 50 % or less than 50 % people

find Café Coffee Day quality of find Café Coffee Day quality of service, ambience, pricing and service, ambience, pricing and location to be very good which location to be very good which proves that still Café Coffee Day proves that still Café Coffee Day need to do lot of homework in order need to do lot of homework in order to satisfy its customers.to satisfy its customers.

4.4. It should introduce a feedback form It should introduce a feedback form system in order to know about the system in order to know about the customers satisfaction level.customers satisfaction level.

ConclusionConclusion1.1. C.C.D. is the fastest growing Café in the C.C.D. is the fastest growing Café in the

country.country.2.2. The major competitor undoubtedly Barista.The major competitor undoubtedly Barista.3.3. That Café Coffee day is planning to go That Café Coffee day is planning to go

international.international.4.4. The other major things regarding service The other major things regarding service

marketing is that customers give top priority marketing is that customers give top priority to the quality of the services / products and to the quality of the services / products and ambience.ambience.

5.5. It is providing tough competition to its It is providing tough competition to its competitors by satisfying its customers with competitors by satisfying its customers with great café experience.great café experience.

6.6. ““A lot can happen over coffeeA lot can happen over coffee” message ” message has touched the hearts of youngsters who has touched the hearts of youngsters who are the largest consumers of C.C.D.are the largest consumers of C.C.D.

PRODUCTS OFFERED PRODUCTS OFFERED AT CAFÉ COFFEE AT CAFÉ COFFEE

DAY…DAY…

THANK YOU FOR THANK YOU FOR YOUR PEACEFUL YOUR PEACEFUL

LISTENING! :DLISTENING! :D

Sites ReferredSites Referred

http://www.casestudyinc.com/http://www.casestudyinc.com/coffee-day-brand-strategy-indiacoffee-day-brand-strategy-india

http://www.pr-inside.com/india-food-http://www.pr-inside.com/india-food-and-drink-report-q-r2164244.htmand-drink-report-q-r2164244.htm

http://en.wikipedia.org/wiki/http://en.wikipedia.org/wiki/MarketingMarketing

http://www.cafecoffeeday.com/http://www.cafecoffeeday.com/ http://www.barista.co.in/users/http://www.barista.co.in/users/

index.aspxindex.aspx

QUESTIONSQUESTIONS

Thank YouThank You

Research Process.

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Transcript of Research Process.